It’s day two of this year’s World Travel Market (WTM), taking place at London’s ExCeL conference centre. Yesterday we shared the show’s trending topics for independent hoteliers, focusing on ways they can encourage direct bookings now and in 2017. We then let you in on a proven digital marketing strategy, revealed by the respected GM of Hotel ICON, Richard Hatter. But as insightful as they may be, reading text-only posts isn’t the same as actually being here. So today, we’ll do things a bit differently.

We’re taking you along with us and showing you what World Travel Market London is all about, through the five major topics everyone’s talking about and our favourite images to illustrate them. You may even feel like you’re right here with us.

The sharing economy is challenging the status quo; so should youwomen in traditional red asian dress at the world travel market

“Disruptive innovation” is a bit of a buzzword that people in the travel-tech business love to use. I hear it all the time. But before you dismiss it as a passing trend as fleeting as polaroid pictures, let me tell you what it means.

It refers to anything that challenges the status quo, as Kevin May from Tnooz explained yesterday. Today, the point was examined further and in greater detail.

Hoteliers can no longer rest on their laurels, offering only the basics like a comfortable bed, shampoo in the shower, and breakfast. They need to find innovative ways to enhance and enrich the guest experience. They need to be daring and shake things up in the industry. Hoteliers need to introduce game changers into their guest services, as well as into their marketing tactics and direct-booking campaigns—or be left in their competitors’ dust.

More technology means greater flexibility; take advantage of ita metasearch marketing expert at the world travel market works on her laptop

There are so many apps and digital services and resources, it’s like the world is truly at our fingertips. That’s why it’s so surprising that hoteliers aren’t taking advantage of technology as much as they could and should be.

Social media platforms can save hoteliers time and money compared to traditional brand marketing and advertising campaigns.

Use technology to your advantage. Share your destination’s non-touristic attractions on a host of social media platforms. Respond to travellers in real-time the moment they book, through iMessenger (for iPhones), text, or Facebook Messenger. And while you’re at it, take advantage of apps that let hoteliers know when people are talking about their hotels online, so that you can engage with these potential guests immediately and directly.

By using technology to streamline your day-to-day activities, you relieve yourself of many tireless duties that tie up most hoteliers.

The world is small; attract a global audience to your hotel through virtual realitypeople try VR at the Dubai stand a part of the world travel market

It seems like every trade show these days includes a talking point or two about virtual reality (VR). And when they do, I hear hoteliers asking the following:

  • What will this do for my business?
  • How can it help?
  • Won’t it just take business away from me?


I get it: You’re worried that people won’t feel the need to travel when they can just sit at home and experience their “vacation” from inside a VR box. But that couldn’t be farther from reality (pun intended).

Instead, hoteliers will be able to leverage VR to grow their business as travellers become more digitally savvy. Just think how incredible it would be to have a VR experience of your hotel online to entice potential bookers. They’d be able to explore your hotel rooms, amenities, and services—virtually, empowering them to make an informed decision when booking online. For hoteliers dedicated to their craft and known for providing a top-notch experience, it’s like a dream come true.

Your hotel needs to be competitive online; metasearch marketing will get you there trivago reps at the world travel market

Hotel managers the world over are looking for new ways to become competitive online through digital marketing. And with the average person spending more time online than watching TV, it’s no wonder.

But it’s not something that’s always so easy—until now. Today we spoke with hundreds of hoteliers and hospitality professionals about the benefits of metasearch marketing. If you didn’t get the chance to stop by today, come tomorrow. We’ve got a dedicated team of professionals at stand #GV420 waiting to meet you.

Come by to:

  • discover how to succeed on trivago, the world’s largest hotel metasearch (and still growing)
  • hear about the latest trends in metasearch marketing and how to capitalise on them
  • receive personalised tips on how to use our solutions to maximise your online success


If you aren’t going to be at the show, don’t worry, we’ve got you covered. Send us an email at and let us know that you missed World Travel Market London, and we’ll put you in touch with one of our dedicated representatives, like Stella or Jake (pictured above). Their goal? To help you realise the full potential of your hotel business online, starting with our free metasearch marketing platform, trivago Hotel Manager.

World Travel Market London is a colorful, global experience not to be missedworld travel market day two image gallery

A final thing that we’re all talking about (even now as I’m typing), is how the World Travel Market is an incredible experience. It’s colourful, it’s eye opening, and it pushes us all to think outside the box.

If you’re at World Trade Market London, then you know all too well what I am talking about. If you couldn’t make it out this time, follow our key takeaways from WTM this week as we post them for independent hoteliers here, live from the ExCel in London.


trivago Business Blog

A dedicated group of industry researchers and journalists make up the team behind trivago’s blog for hoteliers. Covering key topics in the hospitality industry, they publish articles on hotel technology and marketing, trends, events, and expert insights to help keep hoteliers up to speed and equipped with the knowledge they need to compete online.

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