From one end of the country to the other, Canada boasts perfect winter wonderland escapes. Whether it’s observing rare wildlife, hitting the slopes, or just exploring one of its great cities, there are many reasons why travelers all over the world visit the Great White North this winter season.

We have compiled and analyzed search behavior data* for travelers on trivago to reveal where they’re coming from, how long they’re staying and how much they’re spending for accommodation this winter.

Where do visitors to Canada come from?

According to our data, 78% of total searches to destinations in Canada have been conducted by domestic travelers. Within the top ten visiting countries, it’s not a surprise that US residents dominate the chart with nearly half of inbound searches, followed by travelers from Australia, the UK, Mexico, Brazil, France, Germany, Hong Kong, Japan and New Zealand.

Bar graph showing incoming traffic in Canada

These ten countries account for 87% of all international searches, to destinations in Canada.

What destinations are travelers searching for this winter?

Ranking of the most popular winter spots significantly differs between domestic and international visitors. While Toronto is the most sought-after city for inbound travelers, Niagara Falls crowns the popularity list for Canadian residents.

For both groups of travelers, ski resort areas boast popularity with Whistler, Banff, and Mont-Tremblant all in the top ten favorite winter spots.

Map of Canada showing the top destinations for domestic travellers

Map showing the most popular destinations in Canada for international travellers

What does the data say about traveler behavior?

Is your pricing strategy based on prices of your competitors? Sourcing the most recent data is crucial to maximize hotel revenue.

We look deep into the search behavior data for travelers on trivago to release what prices domestic travelers click on.

Table showing traveller behaviour of domestic travellers in Canada

Based on the average clicked price, user behavior shows that travelers from Canada are willing to spend $158 per night, on average, for accommodation. While for one night in the most popular destination Niagara Falls visitors spend on average of $155, for a winter paradise in Whistler searched prices climb to $503 per night. Looking at the Total Basket Value, for a stay in snowy Whistler Canadians pay on average 345% more than in other top ten destinations.

The data also reveals that domestic travelers look for trips with an average length of stay of two nights. Visitors seeking adventure-oriented destinations with proximity to various well-known ski-resorts search for the longest stays. Travelers visiting the home of the Winter Olympics are no exception: domestic and international travelers visiting Whistler pack their bags for three nights and six nights, respectively.

How to leverage this data and make sure travelers all around the world book with you? Promote your website rates on your hotel profile with Rate Connect and start to generate more direct bookings to your hotel in an easy and efficient way. From the moment of activating Rate Connect, you instantly increase the visibility of your official website rates and open a new channel that leads potential guests from trivago straight to your booking page. If you are keen to know how Rate Connect works and how it helps you to drive more direct traffic, sign up for our free webinar: How trivago can help you win more direct bookings.

*data gathered from all searches in Canada between 1 December 2016 – 15 January 2018, for the period of 1 December 2017 – 28 February 2018. All prices shown are the average clicked prices selected by trivago users for a standard double room.



Lenka Trckova

Lenka is a member of trivago’s Industry Management team for English-speaking markets. She grew up in a family of entrepreneurs and studied marketing communication and business management in the Czech Republic. She joined trivago to pursue her passion for the hospitality industry and is focused on supporting hoteliers to reach their online potential through marketing and technology.

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