On Tuesday, 24th October, we hosted a free webinar tailored specially for B&B’s owners, who are keen on improving their online performance. In case you’ve missed the webinar or just want to listen to it again, here’s a quick recap including a video.

Would you like to get in touch with a trivago employee to discuss your own B&B profile on trivago? Let us know by clicking this button.

Make your B&B stand out by creating a unique profile

Your profile on trivago is the key to attracting travellers to book with you. But once you’ve registered your B&B with trivago Hotel Manager, what do you do next? Your profile contains three types of content: written content, visual content, and B&B details.

Quality written content starts with a unique and engaging description. Your visual content is all about images that are high quality, and a main image that tells a story about your B&B. Profiles with high-quality photos receive 63% more clicks than profiles with low-quality or no photos. And property details help match your B&B to travellers’ specific needs, which they’ve indicated via the filters on trivago.

By building a unique profile on trivago with trivago Hotel Manager, you can make your property stand out among your competitors to this huge segment of online travellers. More engagement with your B&B profile on trivago means more bookings to your B&B— specifically, registered properties with top-ranked profiles receive 35% of their bookings from trivago travellers.

Update your profile with quality content well timed

Having a strong profile is the first step to succeed on metasearch. So how far in advance should you plan to attract the greatest volume of guests? Timing can make or break your strategy success. Looking at the data, in 2016, travellers were on average searching for B&Bs in the UK 44 days before their actual trip. The most popular month to search for a B&B is June in Ireland and August in the UK. Also, trivago’s user data reveals that the average clicked price for B&Bs in the UK is highest in May and June (£116), while in Ireland in July (€97).

Get more detailed information and statistics, and learn more about quality content by watching this video.



Fee Naaijkens

Fee strongly believes that hoteliers can determine their own success online, no matter how big or small their business is. With several years of international experience as a content specialist and PR professional, Fee has trained and helped many entrepreneurs in the past, profiling their businesses on various online marketing channels successfully. As the Industry Manager for the Netherlands and Belgium, Fee is now dedicated to provide marketing insights to independent hoteliers located in these markets.

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