Registration for this exclusive free trivago-Tnooz webinar is now open. Click here to register to attend on  11 January 2018.

We’re joining forces with Tnooz once again, this time to tackle the complex and urgent matter of online reputation for hotels.

A hotel’s reputation is now built up or torn down online. In a world of review sites and rating scales, digital word of mouth reigns. People trust people. Ratings influence visibility. Reviews influence bookings.

But reviews — the good, the bad, and the brutal — are just a small part of a much larger picture. In fact, hotel reviews are just the tip of a very large, potentially very threatening iceberg. Hoteliers are missing crucial information about what’s behind their online reputation, and about why they’re losing business because of it.

Join us on 11 January 2018 at 16:00 CET (3:00 p.m. GMT) for an exclusive English-language global webinar: “Beyond Reviews: Defining Your Hotel’s Online Reputation.

Debunking the myths surrounding hotel online reputation

This free TLearn workshop will reveal the root causes of low ratings and damaging reviews, debunking the myths and demystifying the considerable role metasearch plays in reputation management.

Tune in and take part as we explore:

  • What really defines a hotel’s online reputation?
  • What aspects of a hotel’s online reputation impact its bookings and revenue?
  • What lays the foundation for negative and positive reviews?
  • How does a hotel’s entire online presence set the expectations that will ultimately delight or disappoint guests?


Hoteliers will gain insights into how they can proactively connect with travellers during the guest journey to encourage bookings and repeat business while building a positive brand image for their hotel — beyond the reviews.

Panellists for this global webinar are:

  • Aly Thompson, Regional Industry Manager, trivago
  • Martin Cowen, Contributing Editor, Tnooz


Click here to register for the free webinar and mark your calendars for 11 January, 16:00 CET (3:00 p.m. GMT).


trivago Business Blog

A dedicated group of industry researchers and journalists make up the team behind trivago’s blog for hoteliers. Covering key topics in the hospitality industry, they publish articles on hotel technology and marketing, trends, events, and expert insights to help keep hoteliers up to speed and equipped with the knowledge they need to compete online.

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