March is a busy month for the UK trivago Hotel Manager team. Right after our webinar with the Institute of Hospitality on 7 March, and ITB Berlin on 8-10 March, we’re headed to ScotHot 2017 in Glasgow.

ScotHot, the biggest hospitality and tourism trade show in Scotland, is the first opportunity for hoteliers in Scotland and Northern England to meet us face to face. Come join us to learn more about the opportunity that metasearch marketing provides for your hotel via our intuitive solution, trivago Hotel Manager.

Why should hotels use trivago Hotel Manager?

In case you’re just getting acquainted with our blog, here are just several ways hotels are benefitting from the products in the trivago Hotel Manager suite:

  • Free management of hotel profile(s), increasing rank on trivago
  • Prominent visibility via unique profile features, targeting the right travellers based on a visitors’ profile, and a competitive edge over the competition with Rate Insights on trivago Hotel Manager PRO
  • Direct bookings with an easily managed campaign on Direct Connect

Special partnership with Base7booking and Availpro for ScotHot 2017

In another first for trivago Hotel Manager we will be collaborating with Availpro and Base7booking at ScotHot. Together we can revolutionise the direct booking funnel by delivering a seamless integration from search, to book, to stay.

A diagram showing the direct booking funnel with trivago, Availpro and Base7booking

The integration to achieve this between the three brands’ products is in development, and ScotHot is your first opportunity to learn about it and get ahead of your competition here in Scotland and the rest of the UK.

Want to know more?

We’re hosting an event at ScotHot to share more about how this partnership can optimise your direct booking funnel. Join us at stand 4658 & 4660 at 4:00 p.m. on 15 March for a presentation followed by product demonstrations and refreshments.

RSVP here.

Our picks for hoteliers from the Spotlight Stage

The Spotlight Stage at ScotHot is your go-to location for the latest industry insights in hospitality, catering, and tourism. Stop by to get inspired and receive free expert-advice to improve your business.

The opening address will be held at 9:00 a.m. on day one by the Cabinet Secretary for Culture, Tourism and External Affairs, Fiona Hyslop.

At 2:15 p.m. the same day, hear Oli Norman, founder of daily deals website itison, and Chair of the British Hospitality Association and hotel owner, Calum Ross, discuss the pros and cons of offering vouchers in your business.

On day two, you won’t want to miss the panel ‘OTA’s and the So Called Disputers’, where I’ll discuss how hotels can make the most of metasearch marketing, and maintain a balance with OTA partnerships. Joining me on the panel is VisitScotland’s Director of Partnerships, Graham Riddell, CEO of the UK and Scottish B & B Associations, and Policy Director of AirBnB, Natasha Mytton-Mills.

Don’t miss out

If you’re going to ScotHot you’ll have a lot to see and do, as this promises to be a standout event for hoteliers. Stay ahead of the game by setting your schedule before you arrive.

To book a consultation on-stand with trivago or Base7booking, and skip the queue, you can e-mail me directly with your preferred time and day. When you do, I’ll make sure one of our team members is ready and waiting to discuss your hotel business with you.

We look forward to seeing you there!

Aly Thompson

Aly is trivago’s Industry Manager for the UK and Ireland. She began her career in hospitality and service and is passionate about creating unique and memorable customer experiences. She studied marketing and communication and is focused on empowering hoteliers to harness the power of digital marketing to target guests around the world.

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