The new year is in full swing, and it’s bringing fresh new opportunities and challenges for hoteliers with it. So, what’s on the hotel-industry horizon? And how can independent hoteliers prepare to embrace these new opportunities and take on these new challenges?

Last week we revealed the top hotel trends to watch in 2018. In anticipation of growth in facilitated direct bookings with metasearch and more stress on online reputation management, our team of Industry Managers has organized a series of webinars to help hoteliers find success this year with marketing their hotels and competing online.

Whether your goal for 2018 is to attract more guests to your hotel, drive more direct bookings, or simply run your property more efficiently, you’ve come to the right place.

By catching up on the latest trends and brushing up on your knowledge, you’ll be well prepared to navigate your hotel business to a successful year. With trivago webinars, you can do this from anywhere in the world.

Register for the following webinars and mark your calendar:

January 30/31: Technology solutions to gain more bookings

This month, Industry Manager Fay Naaijkens will hold a webinar presenting the technology solutions that help you capture more bookings for your hotel. Learn how to manage your operations, multiple vendors, and distribution channels simultaneously, while also increasing your direct bookings.

February 22/23: How trivago can help you win more direct bookings

Hook travelers in the early stages of their online journey, compel them to book directly with your hotel in the final stages, and offer them a seamless user experience from start to finish. During this webinar, we’ll look more closely at hotel website user experience, booking engines, connectivity, and how they all work together to maximize direct bookings via trivago.

March 22/23: Own your online reputation

A hotel’s reputation is now built up or torn down online. In a world of review sites and rating scales, digital word of mouth reigns. People trust people. Ratings influence visibility. Reviews influence bookings. But reviews are just a small part of a much larger picture. Find out what’s behind your online reputation and how you can proactively connect with travelers during the guest journey to encourage bookings and repeat business while building a positive brand image for your hotel.


Lenka Trckova

Lenka is a member of trivago’s Industry Management team for English-speaking markets. She grew up in a family of entrepreneurs and studied marketing communication and business management in the Czech Republic. She joined trivago to pursue her passion for the hospitality industry and is focused on supporting hoteliers to reach their online potential through marketing and technology.

More Posts