The hotel industry has been abuzz with talks surrounding the importance of photos and reviews. It is an inevitable fact that both of these factors set expectations and significantly affect travellers’ decision. But they are just small parts of a larger picture, and they’re not even the first step in promoting your hotel to prospective guests.
The modern traveller’s search process
47% of travellers use metasearch sites to compare hotel prices (ResearchNow data from 2013-2015). Once a destination is chosen and a budget set, the next step in the quest to find the ideal hotel is to narrow down the options. We find that users have a specific ‘image’ in mind for the hotel that adheres to certain preferences: e.g. type of accommodation, style, facilities and services. But how do you show travellers that your hotel is the perfect fit? Well, the easiest and most concise way is through your Hotel Details, also known as metadata. Metadata is the technical term for all the information related to your hotel. It’s the details that describe your assets and show the traveller what you have on offer: e.g. check-in policies, parking, WiFi, etc.
Leading travellers to your hotel
Hotel Details became growingly significant with the evolution of hotel search engines. In a time where choice is an important factor for customers, these sites enable users to search vast inventories of hotels, filtering and tailoring the results to find the hotel whose attributes match their needs.
On trivago, we aim to simplify the search process so users can find their ideal hotel. We do this by linking the hotel metadata to an advanced filter system. When a traveller selects criteria in the filters (let’s say WiFI), our engines ‘scan’ the hotel database and present only hotels listing WiFi to the user. At this moment, it is important to display correct hotel information. Hotels which do not include this information on the system will not be displayed in the search results. In turn, they automatically lose the chance of being seen and being booked.
Don’t lose out on bookings
Hotel Details is a simple but integral part of your online performance. It is not something fancy or complicated, however neglecting it can instantly lose you guests. By just ticking the Hotel Details within your profile, you can take full advantage of the search technology and increase your presence in the results.