Top 12 Tips to Get Direct Bookings With Rate Connect

Learn what mistakes to avoid and what actions to take to optimise your Rate Connect investment and ensure the highest possible returns in direct bookings.

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Una mujer sentada en una oficina mira a su ordenador y comprueba el rendimiento de su campaña de Rate Connect

Publish Your Website Rates and Drive Direct Bookings with Rate Connect

The way travellers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s […]

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an open laptop showing the results of online marketing campaigns, next to a cup of coffee

Advertising a Hotel Online: A Look at CPM, CPC, and CPA

CPM, CPC, CPA . . . meaning what, exactly? Anyone in the advertising industry or in a marketing role will be all too familiar with these terms — which are abbreviations for different pricing models for online marketing campaigns, by the way. But for independent hoteliers new to the online marketing scene, these may very […]

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The Direct Booking Summit 2016 – Highlights

Last week I flew to London to participate in the first Direct Booking Summit, organised by Triptease. My aim? To tune in to a discussion centred around a very hot topic this year: direct bookings. You’ve probably heard the term tossed around a lot recently. And it’s no light subject, either. With more and more hoteliers around […]

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Two colleagues use the trivago Hotel Manager tool

Spotlight on Product

Big things are always happening with trivago Hotel Manager — updates, improvements, new features and services. We’re constantly working to provide you with better, simpler, and more effective means to market your hotel and manage your online presence on trivago and we want to keep you in the loop. Every month we’ll be posting here […]

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a traveller takes photographs on top a mountain peak

Rank Higher on trivago: A How-to Guide for Hoteliers

More than half of individual hoteliers (62%) see increasing bookings as their top business priority according to trivago’s 2015 Hotelier Survey. As a hotelier, this may seem fairly obvious, but your time is limited. Hotel managers are often pulled in many directions with guests and staff to tend to. With only a couple of hours […]

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a hotelier online using trivago Direct Connect

Publish Your Hotel Rates Via Trivago Direct Connect

Apply for the open beta of trivago Direct Connect and add your direct rates. As a hotelier, you should be able to publish your website rates as prominently as the OTAs can. In order to do this, you need visibility on the right marketing channels. As a leading global hotel metasearch, we strive to provide travellers […]

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