A hotelier looks up Rate Connect on her smartphone

10 Questions Hoteliers Ask about trivago’s Rate Connect

“How can I increase my direct bookings?” It’s a question many hoteliers are asking lately. To provide them with not only an answer, but also an effective and affordable solution, trivago developed Rate Connect. And while there are many hoteliers out there using trivago’s Rate Connect and reporting positive results — increased direct bookings, reduced […]

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Wellness Center Casanova

How an Independent Hotel Won Back Its Direct Bookings

Hotels around the world are discovering how to increase direct bookings with trivago’s Rate Connect: the tool that enables them to promote their website rates on their trivago profiles. With features such as optimized budget recommendations and automated CPC bidding, Rate Connect is not only making it possible for hotels to win back their direct […]

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hotel room with modern design

Hotels Drive High-Impact Direct Bookings with Metasearch

Want higher profit margins and lower commission costs? Metasearch is the way to go.

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Top 12 Tips to Get Direct Bookings with Rate Connect

Learn what mistakes to avoid and what actions to take to optimise your Rate Connect investment and ensure the highest possible returns in direct bookings.

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Una mujer sentada en una oficina mira a su ordenador y comprueba el rendimiento de su campaña de Rate Connect

Publish Your Website Rates and Drive Direct Bookings with Rate Connect

The way travelers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s […]

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an open laptop showing the results of online marketing campaigns, next to a cup of coffee

Advertising a Hotel Online: A Look at CPM, CPC, and CPA

CPM, CPC, CPA . . . meaning what, exactly? Anyone in the advertising industry or in a marketing role will be all too familiar with these terms — which are abbreviations for different pricing models for online marketing campaigns, by the way. But for independent hoteliers new to the online marketing scene, these may very […]

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The Direct Booking Summit 2016 – Highlights

Last week I flew to London to participate in the first Direct Booking Summit, organised by Triptease. My aim? To tune in to a discussion centred around a very hot topic this year: direct bookings. You’ve probably heard the term tossed around a lot recently. And it’s no light subject, either. With more and more hoteliers around […]

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Two colleagues use the trivago Hotel Manager tool

Spotlight on Product

Big things are always happening with trivago Hotel Manager — updates, improvements, new features and services. We’re constantly working to provide you with better, simpler, and more effective means to market your hotel and manage your online presence on trivago and we want to keep you in the loop. Every month we’ll be posting here […]

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a traveller takes photographs on top a mountain peak

Rank Higher on trivago: A How-to Guide for Hoteliers

More than half of individual hoteliers (62%) see increasing bookings as their top business priority according to trivago’s 2015 Hotelier Survey. As a hotelier, this may seem fairly obvious, but your time is limited. Hotel managers are often pulled in many directions with guests and staff to tend to. With only a couple of hours […]

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a hotelier online using trivago Direct Connect

Publish Your Hotel Rates Via Trivago Direct Connect

Apply for the open beta of trivago Direct Connect and add your direct rates. As a hotelier, you should be able to publish your website rates as prominently as the OTAs can. In order to do this, you need visibility on the right marketing channels. As a leading global hotel metasearch, we strive to provide travellers […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).