crowd of people at ITB Berlin

trivago @ ITB: The Future of Travel

ITB has come and gone. It’s incredible to think that just a week ago ITB’s 50th anniversary was in full swing. As the world’s leading travel trade show, it brought together people and companies from across the travel industry and the globe. While maintaining its rich culture and international perspective, it also delivered on its […]

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a female traveller is looking forward to spring 2016 and beyond

Spring Travel Trends & Predictions for Hotels in 2016

Predicting the future is no easy task. Frankly, most would safely proclaim that it’s impossible. But who doesn’t dream about it from time to time? I know I do. Especially when it comes to business. What if I do X and it results in the added income of Y, multiplied by….well, you get the idea. […]

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a computer with a fruit bowl full of oranges next to it

Why Metasearch Is Important for Your Business

With an increasing array of Online Travel Agents (OTAs) competing for hotelier’s business it’s no wonder that many are left at a lost for how to reach the widest audience whilst minimising commissions. In the chaos, it is easy to overlook a pivotal resource that generates more traffic than you may realise at no extra […]

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Valentine's Day couple

Love Your Hotel This Valentine’s Day

Ah, yes, the proverbial romantic getaway… It’s become synonymous with Valentine’s Day, just like chocolates and red roses, especially in the UK. So, where are the couples going? The top romantic UK destination in 2015 was unsurprisingly, London. On trivago, it enjoyed almost 15 % of traveller’s hotel clicks. More surprisingly, Manchester took the 2nd […]

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hotel industry word graph

Top 5 Filters That Boost Your Hotel Metasearch Rank

Have you ever hosted global travellers with a range of expectations? Chances are good that you’ve opened your doors to young and old alike over the seasons. Guests on leisure and business trips have probably booked with you as well. But do you know what they really want in a hotel? What it is that makes them choose […]

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trivago's webinar on what makes travellers choose your hotel

What Makes Travellers Choose Your Hotel? Metasearch.

Check out these hotel marketing insights from our last trivago Hotel Manager Webinar to learn what travellers want and how to stand out on hotel metasearch. 1. Who are the travellers that search for a hotel on metasearch? It’s worth knowing who your travellers are and when they are searching for hotels so as to better target them […]

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People lining up to stay at a hotel

What Are the Benefits of Metasearch?

Over the past decade, we have seen an explosion of traffic to metasearch travel sites driven by user preferences in technology. 54% of Chinese, 42% of German and 36% of North American travellers now use metasearch sites to compare rates, according to L2 ThinkTank. So it should come as no surprise to hotel owners that the […]

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