a woman works on her email marketing campaign

Email Marketing Basics That’ll Get Your Hotel Started

Open rates, ESP, data integration. . . Email marketing jargon can make this powerful channel seem intimidating. But don’t worry, we’re here to break it all down for you. Done right, email marketing drives more conversions than any other channel, so it’s time you start taking full advantage of it. No matter the size of […]

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A hotel manager prepares an invoice while enjoying full occupancy

Loyalty Programs: The Latest Revenue-Booster for Hotels

Guests love a good loyalty program, and it’s easy to see why: the rewards. From vouchers and points redeemable for cash to upgrades and a sense of exclusivity, the delight of a direct benefit makes for loyal customers. The loyalty programs now emerging everywhere on the hotel scene are nothing new. Rather, they hearken back […]

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3 Reasons Why Email Marketing is Essential for Your Hotel

Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in. So you need to ask yourself: Is your hotel capitalising on this affordable and easy-to-maintain marketing channel? If it isn’t, it really should be. Here’s […]

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Hotel Tech Is the Key to Better Business in 2017

Hotels are changing the way they run their businesses. Stay ahead of the curve with our trends forecast for hotel tech in 2017. Subscribe to the blog at the bottom of this post and receive tips on the latest trends right in your inbox each month, this year and beyond.  Complimentary shampoo and a continental […]

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Business Travelers: Appeal to Their Needs to Fill Your Rooms

In travel, the business segment accounts for almost a third of the entire industry’s valuation. Business travelers take on average 20 trips a year (per travel.usnews.com), making this demographic a highly profitable one. If your accommodation is typically quiet Monday to Friday, business travelers could be the key to a booked-to-capacity workweek. They also tend to book their stays […]

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5 Tips for Instagram Photos That’ll Incite Hotel Envy

Around 80 million posts are shared on Instagram daily. It’s one of the fastest growing social media channels, and its appeal is undeniable. Most of us are visual creatures, and Instagram is full of pictures. But what is it about some accounts that makes us green with envy — both for the beauty of their content […]

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A B&B’s turquoise wooden door with a “gone viral” sign on it

Everything Hoteliers Need to Know About Hashtags

By now you’ve probably noticed the # symbol (now also known as the hashtag) followed by a word or phrase (without capitalization or spaces) all over social media. And you might be wondering what it’s all about. I’ll tell you #whatitsallabout because you need to be working hashtags into your own advertising tactics. They might […]

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freshly baked cookies on a plate

3 Ways to Surprise and Delight Guests that Generate Glowing Reviews

A surprise and delight approach to guest experience often has a bigger impact on reputation management than any other tactic. Why? Because it prompts others to speak on your behalf through glowing reviews. And, as we all know, word-of-mouth is the best form of advertising. In this article, I’ll explain what this really means and tell you how you can […]

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A traveler looks into the distance: around him are thought bubbles with icons for several hotel amenities & services

10 Ways Hotel Managers Can Get Serious about UX

Do you believe in love at first sight? You should. While I’m not here to talk romance, today’s topic could be considered a love story of sorts. You see, it’s about how to get travellers to fall in love with your hotel the first time they lay eyes on its website. It’s about user experience—UX […]

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A unique hotel room concept looking less traditionall

3 of the World’s Most Inspiring Hoteliers

In any business, success comes from drive and passion more than anything else. That said, motivation can wane at times. What better way to restore your focus and reinvigorate your imagination than to read about an inspiring role model? To help keep your motivation high in seasons to come, we’ve crafted a select list of […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).