a blurred closeup of a checklist

10 Common Pitfalls of Loyalty Programs for Independent Hotels

A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one.

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Hoteliers follow a free webinar on their laptop

Free Webinar: Hoteliers Are Missing Out on Bookings by Not Embracing Technology

Are you struggling with hotel technology? Find out how to capitalize on it for more bookings.

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a skyline of Amsterdam at dusk, the location of the fourth annual Phocuswright Europe

Executive Interview with Johannes Thomas at Phocuswright Europe 2017

trivago’s Managing Director joins other leaders and innovators to discuss the future of hospitality.

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Colourfully wrapped gift boxes with the tag ‘just for you’ indicating exclusivity

What Makes the World’s Best Hotel Loyalty Program So Successful

Know what makes the best hotel loyalty program so successful? We do. Learn from the best here.

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People work together at a desk with a laptop and documents

Institute of Hospitality Membership Special with trivago

Register with trivago Hotel Manager and save 50% off registration and membership with the Institute of Hospitality, for a limited time.

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Hotel bed with grey, over-turned sheets.

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty reward programs can make the difference between having a fully booked calendar – or not. Run a small hotel? Here’s what you need to do.

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A hotelier strategizes the perfect hotel email campaign, writing her ideas on a notepad

5 Essential Ingredients for Your First Hotel Email Campaign

Now that you’re equipped with the email marketing basics to get your hotel started with this high-ROI channel, it’s time to take the next step: crafting your first campaign. We’re here to help you make it a success. Because when Data & Marketing Association reports that 66% of all online consumers have bought something as […]

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A bird’s eye view of a women in a large sun hat lounging in the shallow end of a pool

5 Loyalty Program Trends Hoteliers Need to Adopt

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travellers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse […]

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trivago guest blogger HITEC Amsterdam

HITEC Amsterdam: “The Times They Are a-Changin”

HITEC Amsterdam kicks off today, and I’m thrilled to be attending the event as a guest blogger this year and to meet with hotel experts and hoteliers. Amsterdam is going to be teeming with hospitality professionals from all over the world. But for a popular destination like “Mokum” (the locals’ nickname for their city), dealing with […]

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Millennials in a hotel having coffee and breakfast in bed

Interview: Attract Millennials Like a Peer-to-Peer Accommodation

Connecting with locals seems to be the most valuable experience for the millennial who wants to see the world. The question is: How can hotels benefit from the rise of the sharing economy and the boom in peer-to-peer accommodations? Because where there is growth, there are opportunities to be seized. Anna De Visser-Amundson and Jeroen […]

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