A map reveals that rate parity is not the same in all markets

What’s Happening with Rate Parity in the Hotel Industry?

A look at the status of rate parity around the world, and how hotels are adapting to it.

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Title image for trivago Autumn Trends united kingdom

What 2017 Autumn Trends Tell UK Hoteliers About Traveller Behaviour

As the leaves start to turn their colours into burnt orange and vivid yellow tones, many hoteliers in summer destinations close their doors, but UK hoteliers can still expect travellers looking for an autumnal getaway. What can make autumn travels this year notably attractive is the promise of a long Indian Summer with glorious sunshine. […]

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Title image trivago Autumn Trends Ireland

What 2017 Autumn Trends Tell Irish Hoteliers About Traveller Behaviour

With the trees begin to cast long shadows, leaves turning into vivid red and sun playing with the golden light, the prospects of a bountiful Irish autumn attracts travellers from all around the world. We’ve analysed search behaviour data* for travellers on trivago to uncover where visitors to Ireland are coming from this autumn, what […]

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a hotel room in a neutral colour palette

5 Affordable Ways to Improve the Look of Your Hotel Rooms

Hotel guests love the comfort and little luxuries that a quality hotel stay can provide. When browsing for hotels online, travellers are seeking out rooms that suggest modern comfort and value for money. Naturally, better-looking hotel rooms lead to more click-outs on your hotel profile, and this means more bookings. It’s really as simple as […]

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A hotel guest drinks coffee while sitting on a couch in a hotel lobby

Good News for Hotels: The Direct Booking Journey Moves to Meta

In a digital age in which OTAs have consistently had the upper hand, metasearch is proving to be the great equaliser: levelling the battlefield in the booking wars and enabling hotels to re-stake their claims in the distribution landscape. What’s giving metasearch its clout? The answer is twofold. On one hand, there’s the “meteoric growth […]

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Hotel Technology: 4 Trends That Are Here for the Long Haul

These trends promise to stick around. Find out what they are and what they mean for your hotel.

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The Prince George Hotel in Halifax

Why You Should Market Your Hotel to Millennials This Summer

Millennials. If you’re not already marketing your hotel to them, you need to start. This influential demographic of 20- and 30-year-olds has got significant spending power and technical prowess, and they love to travel. They live life to the fullest and aren’t afraid to part with their money to do so. And they’re changing the way that […]

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5 Hotel Trends That Are Transforming the Guest Experience

Discover the 5 hotel trends that are having the biggest impact on the guest experience this year.

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Why Are Hoteliers Taking Their Properties to the Cloud?

Every day more hoteliers switch to a cloud-based property management system. It’s easy to see why.

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Title; Managing Director Johannes Thomas gives trivago's take on the status of direct bookings for hotels, and how hotels can increase direct bookings (edited)

trivago’s Johannes Thomas on the Status of Direct Bookings

trivago’s take on the status of direct bookings and why you won’t see a "book on trivago" feature.

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