a hotelier checking off items from a hotel reputation checklist

The Daily Checklist for Managing Your Hotel Reputation

The trivago team recently set up shop at the world’s leading travel trade show—ITB Berlin. It was an exciting time for us, to be meeting with hoteliers and advertisers, discovering what’s on the horizon for the hospitality industry. No less exciting, for me at least, was staying at a hotel with a great hotel reputation. […]

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A young hotelier works on her hotel’s email marketing campaign on her laptop

Email Marketing Basics That’ll Get Your Hotel Started

Open rates, ESP, data integration. . . Email marketing jargon can make this powerful channel seem intimidating. But don’t worry, we’re here to break it all down for you. Done right, email marketing drives more conversions than any other channel, so it’s time you start taking full advantage of it. No matter the size of […]

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a couple enjoys the surrounding view over the city at sunlight

How to Attract Lucrative Honeymooners to Your Hotel

In England alone, there are almost a quarter of a million weddings every year. Hence the whopping £10 billion the UK wedding industry generates annually. For this reason, hotel managers pay close attention to nuances and trends regarding weddings. But what about honeymoons and honeymooners? Somewhere along the line, hoteliers the world over dropped the […]

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Image of Grand Central Station bustling with travelers overlaid by the search bar of a hotel metasearch

Search Volume: The Secret to Setting Unbeatable Rates

‘Tis the season to be jolly, deck the halls, and reconsider your pricing strategy for the upcoming spike in holiday-related travel. In the coming weeks, people will be crisscrossing the country and the globe on planes, trains, and automobiles. And whether they’re travelling to spend the holidays with family or to get away from the […]

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Boost Your Bookings in 2017 with Off-Season Marketing

Seasonality can be a big pain for the hotel industry. We all know this. No matter how hard you try to get a steady flow of traffic to your premises throughout the year, there are still some distressingly sluggish months. In my last post, 5 Off-Season Hotel Marketing Ideas to Spice Up your Autumn Campaigns, […]

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A B&B’s turquoise wooden door with a “gone viral” sign on it

Everything Hoteliers Need to Know About Hashtags

By now you’ve probably noticed the # symbol (now also known as the hashtag) followed by a word or phrase (without capitalization or spaces) all over social media. And you might be wondering what it’s all about. I’ll tell you #whatitsallabout because you need to be working hashtags into your own advertising tactics. They might […]

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Un albergatore accoglie i suoi ospiti alla reception

Grow Your Business With Value-based Marketing & trivago Hotel Manager PRO

Today’s travel industry is a rapidly changing environment. Travellers expect more and more from their hotel stay, while the information available to them online is becoming ever more abundant and accessible. It begs the questions: How can hoteliers stay competitive? How can they continue to increase their bookings? The answer to both: With value-based marketing […]

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man on top of mountain looking at the view

How to Create Memorable Guest Experiences Within Your Local Context

According to Phocuswright, Europeans spend a lot on travel activities—approximately €38 billion is the figure cited. And the increasing number of Segway tours, museum walks, and pub crawls being touted throughout cities around the world demonstrates that many areas of the tourism industry are scrambling to reap a share of the revenue. How can the […]

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Photographer Mateusz Chojnacki with his camera gear

5 Tips from a Pro Photographer for Better Visual Content

Captivating visual content will set your hotel apart from the competition, hands down. Even if you have great rates and a solid reputation, people tend to prefer accommodations that meet their emotional needs as well as their logistical ones. They’re not just looking for a bed; they’re looking for a memorable stay. You probably aren’t the only […]

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a laptop on an office desk

15 Ways Hoteliers Can Boost Their Daily Productivity

Providing high-quality service via first-rate hotel management takes time and dedication. It may seem like there aren’t enough hours in the day. Especially when it comes to smaller family-run hotels, peak season bookings, or juggling back-to-back events. To help put more time back into your day, we’ve compiled 15 tips to boost productivity and streamline daily operations. […]

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