A hotelier sitting in front of her desk wondering what questions to ask about trivago Hotel Manager and her account

8 Questions Hoteliers Ask about trivago Hotel Manager

What is trivago Hotel Manager? We’re so glad you asked. Read the answer to this question and more.

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A hotelier uses the best hotel email campaigns ideas to draft his first email

Hotel Email Campaigns Every Hotelier Should Be Sending

Looking to run an email campaign with targeted messages and key timing? These 4 are your best bet.

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layout of an Instagram Stories post, as marketing tactic for hotels

How to Use Instagram Stories to Market Your Hotel

Instagram Stories, a new feature that lets users post a series of photos and videos that play as a slideshow and disappear after 24 hours, has revolutionised online marketing for all brands—hotels included. Virginia Contreras, creator of the blog lahotelista.net, walks hoteliers through the 10 steps of establishing an effective Instagram Stories strategy that keeps […]

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Hotel bed with grey, over-turned sheets.

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty reward programs can make the difference between having a fully booked calendar – or not. Run a small hotel? Here’s what you need to do.

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a hotelier checking off items from a hotel reputation checklist

The Daily Checklist for Managing Your Hotel Reputation

The trivago team recently set up shop at the world’s leading travel trade show—ITB Berlin. It was an exciting time for us, to be meeting with hoteliers and advertisers, discovering what’s on the horizon for the hospitality industry. No less exciting, for me at least, was staying at a hotel with a great hotel reputation. […]

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a woman works on her email marketing campaign

Email Marketing Basics That’ll Get Your Hotel Started

Open rates, ESP, data integration. . . Email marketing jargon can make this powerful channel seem intimidating. But don’t worry, we’re here to break it all down for you. Done right, email marketing drives more conversions than any other channel, so it’s time you start taking full advantage of it. No matter the size of […]

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a couple enjoys the surrounding view over the city at sunlight

How to Attract Lucrative Honeymooners to Your Hotel

In England alone, there are almost a quarter of a million weddings every year. Hence the whopping £10 billion the UK wedding industry generates annually. For this reason, hotel managers pay close attention to nuances and trends regarding weddings. But what about honeymoons and honeymooners? Somewhere along the line, hoteliers the world over dropped the […]

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Image of Grand Central Station bustling with travelers overlaid by the search bar of a hotel metasearch

Search Volume: The Secret to Setting Unbeatable Rates

‘Tis the season to be jolly, deck the halls, and reconsider your pricing strategy for the upcoming spike in holiday-related travel. In the coming weeks, people will be crisscrossing the country and the globe on planes, trains, and automobiles. And whether they’re travelling to spend the holidays with family or to get away from the […]

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Boost Your Bookings in 2017 with Off-Season Marketing

Seasonality can be a big pain for the hotel industry. We all know this. No matter how hard you try to get a steady flow of traffic to your premises throughout the year, there are still some distressingly sluggish months. In my last post, 5 Off-Season Hotel Marketing Ideas to Spice Up your Autumn Campaigns, […]

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A B&B’s turquoise wooden door with a “gone viral” sign on it

Everything Hoteliers Need to Know About Hashtags

By now you’ve probably noticed the # symbol (now also known as the hashtag) followed by a word or phrase (without capitalization or spaces) all over social media. And you might be wondering what it’s all about. I’ll tell you #whatitsallabout because you need to be working hashtags into your own advertising tactics. They might […]

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