layout of an Instagram Stories post, as marketing tactic for hotels

How to Use Instagram Stories to Market Your Hotel

Instagram Stories, a new feature that lets users post a series of photos and videos that play as a slideshow and disappear after 24 hours, has revolutionised online marketing for all brands—hotels included. Virginia Contreras, creator of the blog lahotelista.net, walks hoteliers through the 10 steps of establishing an effective Instagram Stories strategy that keeps […]

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a small child and her infant sister nestled in a hotel bed

Is your Hotel Family Friendly? 7 Ways to Let Guests Know

Every time I travel with the family, I notice how tough it can be to find places that can accommodate groups of three or more. But it shouldn’t be this way. Families make for highly lucrative guests, since they’ve got more people to budget for (compared to single- or double-room occupants). By positioning your hotel as […]

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female traveller using her smart phone to take a selfie

Six Ideas for “Social Selling” Your Hotel

As the world of online hotel marketing changes and evolves with technology, approaching potential guests and maintaining relationships with them requires more than just a nice hotel image and grammatically correct descriptions. Social selling can give your hotel a competitive marketing edge that you might not have considered before. What is social selling? Social selling […]

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5 Tips for Instagram Photos That’ll Incite Hotel Envy

Around 80 million posts are shared on Instagram daily. It’s one of the fastest growing social media channels, and its appeal is undeniable. Most of us are visual creatures, and Instagram is full of pictures. But what is it about some accounts that makes us green with envy—both for the beauty of their content and their […]

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young woman who is taking the sun on the beach

Why Press Trips Can Help Market Your Hotel

Working with bloggers is so important for brands. Many companies, having already realised this, now include it in their marketing strategies and annual PR and advertising budgets. Holding a press trip is a very cost-effective way to promote your hotel. When you invite several select travel bloggers to your hotel, what you get is articles about […]

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desk and computer

10 Web Apps Every Hotelier Should Use

Being a hotelier requires exceptional organisational and multitasking skills. Managing a hotel and having a family life at the same time is the daily reality of many hoteliers. So I’m going to give you a list of 10 Web apps that’ll help you juggle the pieces of your hectic lifestyle. I selected and tested each one myself. You’ll notice they […]

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a smoked salmon sandwich in the hands of a tourist

The Rise of the Foodie: A Travel Trend Hotels Should Jump On

“Wait, don’t eat that yet! Here, take a picture. Turn off the flash and take it from above. Yeah, that’s it. Let’s see? Here, let me take one of mine.”  I hear this almost verbatim, several times a week. The words are uttered by all kinds of people, in places such as cafés, hotel bars, and restaurants. […]

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A person uses a laptop to manage their facebook CTA button

Facebook CTA Button: Earn Hotel Bookings for Free

We’ve got a quick tip to help you boost your bookings. The best part is it’s free, and it’s easy to set up. If you aren’t already taking advantage of Facebook’s ‘Call-to-Action’ (CTA) button then you need to put down that coffee, turn the music low and log in to your Facebook business page. Not […]

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