A hotel room concept with plush, high-quality linens attracts guests

The Room Amenities That Matter Most to Your Hotel Guests

The quality and availability of basic room amenities can make or break the guest experience. Give guests exactly what they want—only better.

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a hotelier checking off items from a hotel reputation checklist

The Daily Checklist for Managing Your Hotel Reputation

The trivago team recently set up shop at the world’s leading travel trade show—ITB Berlin. It was an exciting time for us, to be meeting with hoteliers and advertisers, discovering what’s on the horizon for the hospitality industry. No less exciting, for me at least, was staying at a hotel with a great hotel reputation. […]

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trivago Awards 2017: And the Best Hotels in Ireland Are…

Ireland has been keenly focused on growing its tourism industry by attracting a greater share of global guests to the Emerald Isle as of late. There’s no doubt that Irish hotels have been working hard to keep up with demand, especially in Dublin and across the countryside. If you’re a hotel manager, I’m sure you’re […]

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a rural location in the mountains with green fields and blue skies

Location: A Basic Detail That Hotels Are Not Leveraging

Location, they say, is everything. But having a great hotel location counts for little if it’s not listed online. Hoteliers who neglect to add their hotel address to their website and online profiles are missing out on business. And they may even be jeopardizing their customer service before their guests even arrive. But it doesn’t […]

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young woman who is taking the sun on the beach

Why Press Trips Can Help Market Your Hotel

Working with bloggers is so important for brands. Many companies, having already realised this, now include it in their marketing strategies and annual PR and advertising budgets. Holding a press trip is a very cost-effective way to promote your hotel. When you invite several select travel bloggers to your hotel, what you get is articles about […]

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facade of a hotel with red and white awnings

Online Reputation: 3 Reasons Why It Needs to Be Managed Daily

Is a bad review (or two) getting you down? Are you working really hard to make sure everything goes smoothly, only to find that no matter what, there are some customers you just can’t please? Shying away from your online hotel profiles because online reputation management can be daunting? We hear you. It happens. Rest assured, you’re […]

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Web 2.0 Can Save Your Hotel’s Online Reputation

In our previous blog post ”Worried about Your Hotel’s Online Reputation” we discussed how important online reputation has become for hotels. We looked at how the booking habits of travellers have morphed over the years and examined the shift from static offline hotel marketing to today’s multifaceted digital approach. Now we’re going to take it […]

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a traveller takes photographs on top a mountain peak

Rank Higher on trivago: A How-to Guide for Hoteliers

More than half of individual hoteliers (62%) see increasing bookings as their top business priority according to trivago’s 2015 Hotelier Survey. As a hotelier, this may seem fairly obvious, but your time is limited. Hotel managers are often pulled in many directions with guests and staff to tend to. With only a couple of hours […]

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a hotel manager works on his online reputation

Worried About Your Hotel’s Online Reputation?

Online reputation is a major concern for many business owners. To help you manage yours, we’ve put together a series of posts on the topic. Here’s a hypothetical case to help kick off our first post of the series. — Ann jumped out of bed this morning with more excitement than the average weekday inspires […]

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A great hotel profile has detailed info, a solid reputation and accurate pricing

3 Golden Rules for Metasearch Marketing

Ever checked if your hotel is on trivago? Did you know that trivago receives your information and content directly from Online Travel Agents (OTAs)? No? Well guess what: you can be responsible of your own profile on trivago and make metasearch your best performing marketing channel. #1 Be bookable online If you don’t work with […]

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