trivago Awards 2017 - doors open to the best hotels in the world

trivago Awards 2017: And the Best Hotels in Ireland Are…

Ireland has been keenly focused on growing its tourism industry by attracting a greater share of global guests to the Emerald Isle as of late. There’s no doubt that Irish hotels have been working hard to keep up with demand, especially in Dublin and across the countryside. If you’re a hotel manager, I’m sure you’re […]

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a rural location in the mountains with green fields and blue skies

Location: A Basic Detail That Hotels Are Not Leveraging

Since before I can remember, my parents brought me along to their business and exposed me to the ins and outs of customer service, business basics, and operational logistics. One of the lessons that I’ll never forget was articulated regularly by my father like this: “you’ve always go to make sure customers can find your business […]

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young woman who is taking the sun on the beach

Why Press Trips Can Help Market Your Hotel

Working with bloggers is so important for brands. Many companies, having already realised this, now include it in their marketing strategies and annual PR and advertising budgets. Holding a press trip is a very cost-effective way to promote your hotel. When you invite several select travel bloggers to your hotel, what you get is articles about […]

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facade of a hotel with red and white awnings

Online Reputation: 3 Reasons Why It Needs to Be Managed Daily

Is a bad review (or two) getting you down? Are you working really hard to make sure everything goes smoothly, only to find that no matter what, there are some customers you just can’t please? Shying away from your online hotel profiles because online reputation management can be daunting? We hear you. It happens. Rest assured, you’re […]

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Web 2.0 Can Save Your Hotel’s Online Reputation

In our previous blog post ”Worried about Your Hotel’s Online Reputation” we discussed how important online reputation has become for hotels. We looked at how the booking habits of travellers have morphed over the years and examined the shift from static offline hotel marketing to today’s multifaceted digital approach. Now we’re going to take it […]

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a traveller takes photographs on top a mountain peak

Rank Higher on trivago: A How-to Guide for Hoteliers

More than half of individual hoteliers (62%) see increasing bookings as their top business priority according to trivago’s 2015 Hotelier Survey. As a hotelier, this may seem fairly obvious, but your time is limited. Hotel managers are often pulled in many directions with guests and staff to tend to. With only a couple of hours […]

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a hotel manager works on his online reputation

Worried About Your Hotel’s Online Reputation?

Online reputation is a major concern for many business owners. To help you manage yours, we’ve put together a series of posts on the topic. Here’s a hypothetical case to help kick off our first post of the series. — Ann jumped out of bed this morning with more excitement than the average weekday inspires […]

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A great hotel profile has detailed info, a solid reputation and accurate pricing

3 Golden Rules for Metasearch Marketing

Ever checked if your hotel is on trivago? Did you know that trivago receives your information and content directly from Online Travel Agents (OTAs)? No? Well guess what: you can be responsible of your own profile on trivago and make metasearch your best performing marketing channel. #1 Be bookable online If you don’t work with […]

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