facade of a French hotel

Why a Main Image Matters to Your Hotel Profile

It’s no secret that photographs play an important role in the guest’s booking decision. Customers want to rest assured that they’ve found the ideal hotel for the best price. To feel secure with a purchase as intangible as a future overnight stay, they need concrete evidence that they’re making the right choice. Accurate descriptions, online reviews, […]

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a European hotel with multiple flags out front its windows

4 Easy Tips for Pitching Your Hotel Story

Every traveller has a set of predefined criteria of what they’re looking for in a hotel and a limited amount of time to review hotel profiles online. They want to find out quickly if a hotel meets their needs. So, if yours does, you probably need to spell it out for them. When writing your […]

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a hotel with an infinity pool

5 Easy Tips for Perfect Hotel Photos

Think back to the last major purchase you made. Perhaps it was a camera or new mobile. Maybe even a new car. Whatever it was, you probably didn’t buy it without seeing what it looks like first, from every angle. Chances are also pretty good that the product promoted with the best images held your […]

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A great hotel profile has detailed info, a solid reputation and accurate pricing

3 Golden Rules for Metasearch Marketing

Ever checked if your hotel is on trivago? Did you know that trivago receives your information and content directly from Online Travel Agents (OTAs)? No? Well guess what: you can be responsible of your own profile on trivago and make metasearch your best performing marketing channel. #1 Be bookable online If you don’t work with […]

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the expedia partner conference was held in vegas in 2015

Expedia Conference: trivago Talks Metasearch Marketing

It’s a busy time of year. The streets are full of last minute shoppers, nog and hot toddies warm cold hands and families are travelling to see loved ones and visit warmer places. It’s also a time of year for reflection and relaxation. A lot of us aspire to catch up on some reading and […]

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A Contract between Wholesalers and Hoteliers

Hotel Distribution and OTAs: The 3 Stages You Must Know

As a hotelier, you have different options for distributing your hotel rooms in the online market: the wholesale model, the retail model, the merchant model and the tour operator model. The answer to the question above lies within the wholesale model. The wholesale business model Hotel wholesalers are intermediaries. They don’t directly market hotel rooms […]

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Holiday travellers on new years

3 Tips to Attract Last-minute Travellers This Christmas Season

No doubt you and your hotel staff are eagerly preparing for the hustle and bustle that’s about to ensue this season. But is your hotel already fully booked? Use these 3 tips to attract more guests before the presents go under the tree and keep them past the last sip of champagne on New Year’s. […]

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trivago hotel search

3 Reasons Your Hotel Does Not Show up in trivago Search Results

Is your hotel already on trivago but you can’t find it when you search for it?  There are 3 reasons why this might happen. Use this information below to turn the situation around and increase your hotel’s online visibility. Alternatively, if you know that your hotel is not on trivago yet, you might be interested in […]

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hotel industry word graph

Top 5 Filters That Boost Your Hotel Metasearch Rank

Have you ever hosted global travellers with a range of expectations? Chances are good that you’ve opened your doors to young and old alike over the seasons. Guests on leisure and business trips have probably booked with you as well. But do you know what they really want in a hotel? What it is that makes them choose […]

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trivago's webinar on what makes travellers choose your hotel

What Makes Travellers Choose Your Hotel? Metasearch.

Check out these hotel marketing insights from our last trivago Hotel Manager Webinar to learn what travellers want and how to stand out on hotel metasearch. 1. Who are the travellers that search for a hotel on metasearch? It’s worth knowing who your travellers are and when they are searching for hotels so as to better target them […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).