Millennials in a hotel having coffee and breakfast in bed

Interview: Attract Millennials Like a Peer-to-Peer Accommodation

Connecting with locals seems to be the most valuable experience for the millennial who wants to see the world. The question is: How can hotels benefit from the rise of the sharing economy and the boom in peer-to-peer accommodations? Because where there is growth, there are opportunities to be seized. Anna De Visser-Amundson and Jeroen […]

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Metasearch Helps Hoteliers Drive Direct Bookings

We just wrapped up day two at ITB Berlin—the world’s leading travel trade show. The official theme was Hospitality.  The topic hotels couldn’t stop talking about was how to drive direct bookings. For just over a decade, ITB Hospitality Day has been focused on revealing key industry trends through the eyes of its biggest influencers […]

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Pepper the innovative humanoid from SoftBank

The Future of Travel Comes to Life at ITB Berlin 2017

The Future of Travel is upon us here at ITB Berlin. The theme of the conference?  Disruptive Travel: The End of the World as We Know it. Think it’s a bit drastic? Think again. Trends in tech advancements, artificial intelligence, and destabilization of popular tourist retreats are affecting the world and travel industry as we […]

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a small child and her infant sister nestled in a hotel bed

Is your Hotel Family Friendly? 7 Ways to Let Guests Know

Every time I travel with the family, I notice how tough it can be to find places that can accommodate groups of three or more. But it shouldn’t be this way. Families make for highly lucrative guests, since they’ve got more people to budget for (compared to single- or double-room occupants). By positioning your hotel as […]

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a chalkboard says think outside of the box

The Last Day at WTM: Big Hotel Marketing Ideas for Small Hotels

The final day of the World Travel Market (WTM) has come and gone. Now it’s time to get back into the swing of things at our head office. As we do, we bring with us the experiences, stories, and big hotel marketing ideas discussed this week. On day one, we focused in on ways hoteliers […]

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trivago stand at WTM london with many hoteliers in front

WTM London Just Wrapped Up Day One: Here’s What Happened

The last 24 hours passed by at lightning speed. Just yesterday the team and I were on our way to the much-anticipated World Travel Market (WTM) in autumnal London. Bright and early this morning, we joined over 5,000 exhibitors and 50,000 travel and hospitality professionals from around the world to officially kick off the 37th […]

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5 Updates Hoteliers Need to Make to Their Hotel Profiles Right Now

While planning a recent trip through North-Central Europe, I noticed a major opportunity for hoteliers to increase bookings and surpass their competition. By updating five high-priority areas of their hotel profiles, hotels can increase the number of bookings they receive online. I’ve written them down in order of importance below. If time is an issue, […]

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A hotelier is at his desk using hotel metasearch tools

How Metasearch Tools are Empowering Hoteliers in 7 Points

Today, hundreds of thousands of hoteliers around the globe are empowered to take back control of their hotel profiles through the use of metasearch marketing tools. In light of that, we’re going to explore what quality metasearch sites provide hoteliers over other platforms. Then, we’ll look at seven different ways that metasearch is empowering hoteliers […]

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President of HOTREC Susanne Kraus-Winkler

Exclusive Interview With the President of HOTREC

It was a privilege for me to speak with the voice of the European hospitality industry, Ms. Susanne Kraus-Winkler, president of HOTREC, the trade association of Hotels, Restaurants and Cafés in Europe. And I’m glad to share with you the global insights and trends about our sector that she revealed to me in our exclusive […]

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