The Prince George Hotel in Halifax

Why You Should Market Your Hotel to Millennials This Summer

Millennials. If you’re not already marketing your hotel to them, you need to start. This influential demographic of 20- and 30-year-olds has got significant spending power and technical prowess, and they love to travel. They live life to the fullest and aren’t afraid to part with their money to do so. And they’re changing the way that […]

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an open laptop showing the results of online marketing campaigns, next to a cup of coffee

Advertising a Hotel Online: A Look at CPM, CPC, and CPA

CPM, CPC, CPA . . . meaning what, exactly? Anyone in the advertising industry or in a marketing role will be all too familiar with these terms — which are abbreviations for different pricing models for online marketing campaigns, by the way. But for independent hoteliers new to the online marketing scene, these may very […]

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An infographic of a glossary of marketing terms for hoteliers

Glossary: Hotel Industry and Metasearch Marketing Explained

What does CPC stand for? And CTR? IBE? With all the new hotel marketing methods today, hoteliers need a glossary of marketing terms to make sense of it all.

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Mirai CEO Pablo Delgado poses in front of his company's logo

CEO of Connectivity Provider Mirai on trivago Express Booking

Ayre Hotels is the first Spanish hotel chain being launched with trivago Express Booking, thanks to technology provided by Mirai, a hotel technology company dedicated to supporting hotels in optimising their distribution for greater revenue and a better user experience.  We recently spoke with Mirai CEO Pablo Delgado to get his take on hotel technology […]

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How Content Can Make or Break a Hotel’s Success Online

Is your online content working for you or against you in driving bookings?

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hotel marketing takeaways Travelmedia congres Brugge

3 Takeaways on Hotel Marketing from the Travelmedia Congres

We recently attended Travelmedia Congres in Brugge to meet with hoteliers and exchange insights with other hospitality industry experts. Those who attended got to see trivago data on traveller search behaviour, learn about the importance of affordable and intuitive hotel technology, connect with travel experts, and gain access to the latest insights on hotel marketing. […]

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The New Dashboard: Simple Data, Impactful Performance Tracking

New on your trivago Hotel Manager dashboard: the metasearch performance tracking you requested.

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A Hamburg city scene, the location of the first 25hours hotel

A Hotelier’s Road to Success with trivago Hotel Manager PRO

Nowadays, the choices available for travellers to book a hotel online are endless. However, we at trivago believe that the ideal way to offer our travellers the best hotel deals is by working closely with you, the hotelier. After all, you know perfectly well what your hotel has to offer. That’s why we want your […]

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Millennials in a hotel having coffee and breakfast in bed

Interview: Attract Millennials Like a Peer-to-Peer Accommodation

Connecting with locals seems to be the most valuable experience for the millennial who wants to see the world. The question is: How can hotels benefit from the rise of the sharing economy and the boom in peer-to-peer accommodations? Because where there is growth, there are opportunities to be seized. Anna De Visser-Amundson and Jeroen […]

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O Johannes Thomas κάθετε δίπλα στον Tobias Ragge ενώ μιλάει για τα πλεονεκτήματα του metasearch στην ITB στο Βερολίνο

Metasearch Helps Hoteliers Drive Direct Bookings

We just wrapped up day two at ITB Berlin—the world’s leading travel trade show. The official theme was Hospitality.  The topic hotels couldn’t stop talking about was how to drive direct bookings. For just over a decade, ITB Hospitality Day has been focused on revealing key industry trends through the eyes of its biggest influencers […]

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