6 Questions Hoteliers Ask about trivago Hotel Manager PRO

The hotel guest’s customer journey has moved online, and with it, a hotel’s booking opportunities — prompting hoteliers around the world to race to secure a competitive edge for their properties online. To help hoteliers triumph in this challenge on trivago, our developers built trivago Hotel Manager PRO. With PRO, hoteliers get instant access to the data they […]

read more
hotel in Morocco

How a Hotel’s Online Presence Can Attract up to 5 Times More Guests

Improving a hotel’s online presence improves its ability to attract today’s digital (and discerning!) travelers. You can see it on trivago, where the hotel profiles that receive the most attention and generate the highest engagement — the most views and clicks from travelers — also have the most optimized online presences. By optimized online presence, […]

read more
simple hotel room

5 Digital Marketing Must-Haves for All Hotel Businesses

Digital marketing, also known as “online marketing” and “Internet marketing,” has become a crucial activity for hotels of all shapes and sizes, of all categories, in all parts of the world. And here’s the simple reason why: The booking journey has gone digital. The guests have moved online. Travelers young and old, domestic and international, […]

read more
Add my hotel on trivago

Add Your Hotel to trivago for Free

Millions of travelers from across the world use trivago to find their ideal hotel online. You as a hotelier can use trivago as well, as an online marketing channel to reach all these travelers. And when you add your hotel to trivago, you can promote it to the growing number of hotel guests who begin their […]

read more
un hôtel au bord de la plage en été

10 Ways to Market Your Hotel for the Summer Season

Summer is coming, and with it longer days and warmer weather. For those in the hotel business, it’s also bringing the chance to welcome more guests. And if you are in the business, you’ll know how important it is to have your hotel running at high occupancy all summer long, taking advantage of peak-season tourism […]

read more

How Metasearch Tools Are Empowering Hotels in 6 Points

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it […]

read more

The Importance of Hotel Details to a Hotel’s Online Performance

The hotel industry has been abuzz with talks surrounding the importance of photos and reviews. It’s an indisputable fact that both of these things set expectations and significantly affect travelers’ decisions. But they are just small parts of a larger picture, and they’re not even the first step in promoting your hotel to prospective guests. That would […]

read more
The Prince George Hotel in Halifax

Why You Should Market Your Hotel to Millennials This Summer

Millennials. If you’re not already marketing your hotel to them, you need to start. This influential demographic of 20- and 30-year-olds has got significant spending power and technical prowess, and they love to travel. They live life to the fullest and aren’t afraid to part with their money to do so. And they’re changing the way that […]

read more
An infographic of a glossary of marketing terms for hoteliers

Glossary: Hotel Industry and Metasearch Marketing Explained

What does CPC stand for? And CTR? IBE? With all the new hotel marketing methods today, hoteliers need a glossary of marketing terms to make sense of it all.

read more
an open laptop showing the results of online marketing campaigns, next to a cup of coffee

Advertising a Hotel Online: A Look at CPM, CPC, and CPA

CPM, CPC, CPA . . . meaning what, exactly? Anyone in the advertising industry or in a marketing role will be all too familiar with these terms — which are abbreviations for different pricing models for online marketing campaigns, by the way. But for independent hoteliers new to the online marketing scene, these may very […]

read more
Pages 1 of 6
  • 1
  • 2
  • 6

A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).