un hôtel au bord de la plage en été

10 Ways to Market Your Hotel for the Summer Season

Summer is coming, and with it longer days and warmer weather. For those in the hotel business, it’s also bringing the chance to welcome more guests. And if you are in the business, you’ll know how important it is to have your hotel running at high occupancy all summer long, taking advantage of peak-season tourism […]

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How Metasearch Tools Are Empowering Hotels in 6 Points

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it […]

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trivago hotel details will help your property stand out

The Importance of Hotel Details to a Hotel’s Online Performance

The hotel industry has been abuzz with talks surrounding the importance of photos and reviews. It’s an indisputable fact that both of these things set expectations and significantly affect travellers’ decisions. But they are just small parts of a larger picture, and they’re not even the first step in promoting your hotel to prospective guests. That would […]

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The Prince George Hotel in Halifax

Why You Should Market Your Hotel to Millennials This Summer

Millennials. If you’re not already marketing your hotel to them, you need to start. This influential demographic of 20- and 30-year-olds has got significant spending power and technical prowess, and they love to travel. They live life to the fullest and aren’t afraid to part with their money to do so. And they’re changing the way that […]

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An infographic of a glossary of marketing terms for hoteliers

Glossary: Hotel Industry and Metasearch Marketing Explained

What does CPC stand for? And CTR? IBE? With all the new hotel marketing methods today, hoteliers need a glossary of marketing terms to make sense of it all.

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an open laptop showing the results of online marketing campaigns, next to a cup of coffee

Advertising a Hotel Online: A Look at CPM, CPC, and CPA

CPM, CPC, CPA . . . meaning what, exactly? Anyone in the advertising industry or in a marketing role will be all too familiar with these terms — which are abbreviations for different pricing models for online marketing campaigns, by the way. But for independent hoteliers new to the online marketing scene, these may very […]

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Mirai CEO Pablo Delgado poses in front of his company's logo

CEO of Connectivity Provider Mirai on trivago Express Booking

Ayre Hoteles is the first Spanish hotel chain being launched with trivago Express Booking, thanks to technology provided by Mirai, a hotel technology company dedicated to supporting hotels in optimising their distribution for greater revenue and a better user experience.  We recently spoke with Mirai CEO Pablo Delgado to get his take on hotel technology […]

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How Content Can Make or Break a Hotel’s Success Online

Is your online content working for you or against you in driving bookings?

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hotel marketing takeaways Travelmedia congres Brugge

3 Takeaways on Hotel Marketing from the Travelmedia Congres

We recently attended Travelmedia Congres in Brugge to meet with hoteliers and exchange insights with other hospitality industry experts. Those who attended got to see trivago data on traveller search behaviour, learn about the importance of affordable and intuitive hotel technology, connect with travel experts, and gain access to the latest insights on hotel marketing. […]

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The New Dashboard: Simple Data, Impactful Performance Tracking

New on your trivago Hotel Manager dashboard: the metasearch performance tracking you requested.

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