a woman works in her office on improving SEO

SEO 101:A Guide to Best Practices for Hotel Websites

SEO is an Internet marketing strategy, and one that every hotelier with a hotel website should look into. It’s the process of influencing, by several different means, how visible your website is among all the unpaid results generated by a search engine. People search for specific things using specific terms (keywords), search engines yield results […]

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beer selection from Corfu Beer

The Value of Strategic Partnerships in Hospitality: How Corfu Beer Is Making a Difference

Successful individuals often have a team of people behind them; the same is true of prosperous businesses. These enterprises are made stronger through the people they employ, the suppliers they work with, and the strategic partnerships they form. I recently discovered an independent brewery, Corfu Beer, situated on the peaceful, north-western shores of Corfu. Tucked […]

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Digital Travel Summit 2016 in London

trivago Joins the Talk at the Digital Travel Summit 2016 in London

Early this month we’ll be heading to the Digital Travel Summit 2016 in London. While there, we’ll join travel industry executives to discuss how metasearch marketing and technology can successfully improve hoteliers ‘business and drive online revenue growth. With heightened competition in a multi-channel environment, the need for personalization, brand differentiation, and customer loyalty is more pressing […]

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hotel near marina

3 Ways to Attract Millennials to Your Hotel

When it comes to marketing your business, we can’t stress the importance of targeting millennials enough. These 20- and 30-year-olds make up a powerful audience of tech-savvy individuals with disposable incomes, a love of travel, and a thirst for life. This group is also completely unlike the travellers who came before them. Millennials have a different set of […]

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