People work together at a desk with a laptop and documents

Institute of Hospitality Membership Special with trivago

Register with trivago Hotel Manager and save 50% off registration and membership with the Institute of Hospitality, for a limited time.

read more
A hotelier strategizes the perfect hotel email campaign, writing her ideas on a notepad

5 Essential Ingredients for Your First Hotel Email Campaign

Now that you’re equipped with the email marketing basics to get your hotel started with this high-ROI channel, it’s time to take the next step: crafting your first campaign. We’re here to help you make it a success. Because when Data & Marketing Association reports that 66% of all online consumers have bought something as […]

read more
Millennials in a hotel having coffee and breakfast in bed

Interview: Attract Millennials Like a Peer-to-Peer Accommodation

Connecting with locals seems to be the most valuable experience for the millennial who wants to see the world. The question is: How can hotels benefit from the rise of the sharing economy and the boom in peer-to-peer accommodations? Because where there is growth, there are opportunities to be seized. Anna De Visser-Amundson and Jeroen […]

read more
a woman works on her email marketing campaign

Email Marketing Basics That’ll Get Your Hotel Started

Open rates, ESP, data integration. . . Email marketing jargon can make this powerful channel seem intimidating. But don’t worry, we’re here to break it all down for you. Done right, email marketing drives more conversions than any other channel, so it’s time you start taking full advantage of it. No matter the size of […]

read more

3 Reasons Why Email Marketing is Essential for Your Hotel

Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in. So you need to ask yourself: Is your hotel capitalising on this affordable and easy-to-maintain marketing channel? If it isn’t, it really should be. Here’s […]

read more

Business Travellers: Appeal to Their Needs to Fill Your Rooms

In travel, the business segment accounts for almost a third of the entire industry’s valuation. Business travellers take on average 20 trips a year (per travel.usnews.com), making this demographic a highly profitable one. If your accommodation is typically quiet Monday to Friday, business travellers could be the key to a booked-to-capacity workweek. They also tend to book their stays […]

read more
a small child and her infant sister nestled in a hotel bed

Is your Hotel Family Friendly? 7 Ways to Let Guests Know

Every time I travel with the family, I notice how tough it can be to find places that can accommodate groups of three or more. But it shouldn’t be this way. Families make for highly lucrative guests, since they’ve got more people to budget for (compared to single- or double-room occupants). By positioning your hotel as […]

read more
a couple enjoys the surrounding view over the city at sunlight

How to Attract Lucrative Honeymooners to Your Hotel

In England alone, there are almost a quarter of a million weddings every year. Hence the whopping £10 billion the UK wedding industry generates annually. For this reason, hotel managers pay close attention to nuances and trends regarding weddings. But what about honeymoons and honeymooners? Somewhere along the line, hoteliers the world over dropped the […]

read more

Boost Your Bookings in 2017 with Off-Season Marketing

Seasonality can be a big pain for the hotel industry. We all know this. No matter how hard you try to get a steady flow of traffic to your premises throughout the year, there are still some distressingly sluggish months. In my last post, 5 Off-Season Hotel Marketing Ideas to Spice Up your Autumn Campaigns, […]

read more
4 waiters from Harvey's Point near the waterfront

Interview with Award-Winning Hotelier and Owner of Harvey’s Point, Deirdre McGlone

Recently voted Donegal Person of the Year, we caught up with award-winning hotelier Deirdre McGlone of Harvey’s Point to find out what it takes to run an acclaimed hotel. What began some time ago as a humble cottage has since been transformed into a well-appointed, highly celebrated hotel, known among the Irish and globetrotters alike. […]

read more
Pages 2 of 4