3 Ways Your Online Reputation Is Costing You Event Bookings

Learn how your online reputation impacts your ability to capture event bookings, and your hotel's overall guest experience.

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How Content Can Make or Break a Hotel’s Success Online

Is your online content working for you or against you in driving bookings?

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hotel marketing takeaways Travelmedia congres Brugge

3 Takeaways on Hotel Marketing from the Travelmedia Congres

We recently attended Travelmedia Congres in Brugge to meet with hoteliers and exchange insights with other hospitality industry experts. Those who attended got to see trivago data on traveller search behaviour, learn about the importance of affordable and intuitive hotel technology, connect with travel experts, and gain access to the latest insights on hotel marketing. […]

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A hotelier uses the best hotel email campaigns ideas to draft his first email

Hotel Email Campaigns Every Hotelier Should Be Sending

Looking to run an email campaign with targeted messages and key timing? These 4 are your best bet.

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People work together at a desk with a laptop and documents

Institute of Hospitality Membership Special with trivago

Register with trivago Hotel Manager and save 50% off registration and membership with the Institute of Hospitality, for a limited time.

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A hotelier strategizes the perfect hotel email campaign, writing her ideas on a notepad

5 Essential Ingredients for Your First Hotel Email Campaign

Now that you’re equipped with the email marketing basics to get your hotel started with this high-ROI channel, it’s time to take the next step: crafting your first campaign. We’re here to help you make it a success. Because when Data & Marketing Association reports that 66% of all online consumers have bought something as […]

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Millennials in a hotel having coffee and breakfast in bed

Interview: Attract Millennials Like a Peer-to-Peer Accommodation

Connecting with locals seems to be the most valuable experience for the millennial who wants to see the world. The question is: How can hotels benefit from the rise of the sharing economy and the boom in peer-to-peer accommodations? Because where there is growth, there are opportunities to be seized. Anna De Visser-Amundson and Jeroen […]

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a woman works on her email marketing campaign

Email Marketing Basics That’ll Get Your Hotel Started

Open rates, ESP, data integration. . . Email marketing jargon can make this powerful channel seem intimidating. But don’t worry, we’re here to break it all down for you. Done right, email marketing drives more conversions than any other channel, so it’s time you start taking full advantage of it. No matter the size of […]

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3 Reasons Why Email Marketing is Essential for Your Hotel

Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in. So you need to ask yourself: Is your hotel capitalising on this affordable and easy-to-maintain marketing channel? If it isn’t, it really should be. Here’s […]

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Business Travellers: Appeal to Their Needs to Fill Your Rooms

In travel, the business segment accounts for almost a third of the entire industry’s valuation. Business travellers take on average 20 trips a year (per travel.usnews.com), making this demographic a highly profitable one. If your accommodation is typically quiet Monday to Friday, business travellers could be the key to a booked-to-capacity workweek. They also tend to book their stays […]

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