Social Media for Hotels: 5 Must-Try Tips for All Hotel Businesses

Hashtags and tweets and “Likes,” oh my. Social media for hotels is its own beast. And it can be intimidating. But once you’ve tamed it, you’ll have at your disposal a means to engage influential millennial travelers, bolster your hotel’s online reputation, build strong relationships with loyal guests, and create crucial SEO content. And yes, social media […]

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a vibrant moroccan hotel room

The Top 3 SEO Tips to Make Your Hotel Website Ready for 2019

This piece on hotel website SEO tips for 2019 is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be the last time, either. Because, as we revealed in “The 10 Distribution Solutions […]

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Photo of a Swiss Hotel in late-winter, early spring

How Off-Season Hotel Marketing Brings in Your High-Season Guests

If you were to think that off-season hotel marketing isn’t necessary for your business, you’d be sorely mistaken. Here’s why: Travelers book 54 days ahead of their stay on average Every day, 365 days a year, there are people searching for hotels. Searching, and also booking. And while last-minute bookings are indeed on the rise, they’re […]

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6 Questions Hoteliers Ask about trivago Hotel Manager PRO

The hotel guest’s customer journey has moved online, and with it, a hotel’s booking opportunities — prompting hoteliers around the world to race to secure a competitive edge for their properties online. To help hoteliers triumph in this challenge on trivago, our developers built trivago Hotel Manager PRO. With PRO, hoteliers get instant access to the data they […]

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hotel in Morocco

How a Hotel’s Online Presence Can Attract up to 5 Times More Guests

Improving a hotel’s online presence improves its ability to attract today’s digital (and discerning!) travelers. You can see it on trivago, where the hotel profiles that receive the most attention and generate the highest engagement — the most views and clicks from travelers — also have the most optimized online presences. By optimized online presence, […]

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simple hotel room

5 Digital Marketing Must-Haves for All Hotel Businesses

Digital marketing, also known as “online marketing” and “Internet marketing,” has become a crucial activity for hotels of all shapes and sizes, of all categories, in all parts of the world. And here’s the simple reason why: The booking journey has gone digital. The guests have moved online. Travelers young and old, domestic and international, […]

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A hotel breakfast on a tray with flowers

10 Super Simple Ways to Improve the Guest Experience

Guest expectations are a moving target. To be able to meet them, let alone exceed them, hoteliers and all accommodation providers must always be innovating their offerings and updating their services. And yes, some hotel updates require months to complete and come at steep prices. But there are also always fast fixes that can take […]

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5 affordable ways to improve your hotel room

5 Affordable Ways to Improve the Look of Your Hotel Rooms

Hotel guests love the comfort and little luxuries that a quality hotel stay can provide. When browsing for hotels online, travelers are seeking out rooms that suggest modern comfort and value for money. Naturally, better-looking hotel rooms lead to more click-outs on your hotel profile, and this means more bookings. It’s really as simple as […]

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un hôtel au bord de la plage en été

10 Ways to Market Your Hotel for the Summer Season

Summer is coming, and with it longer days and warmer weather. For those in the hotel business, it’s also bringing the chance to welcome more guests. And if you are in the business, you’ll know how important it is to have your hotel running at high occupancy all summer long, taking advantage of peak-season tourism […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).