a hotel room in a neutral colour palette

5 Affordable Ways to Improve the Look of Your Hotel Rooms

Hotel guests love the comfort and little luxuries that a quality hotel stay can provide. When browsing for hotels online, travelers are seeking out rooms that suggest modern comfort and value for money. Naturally, better-looking hotel rooms lead to more click-outs on your hotel profile, and this means more bookings. It’s really as simple as […]

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un hôtel au bord de la plage en été

10 Ways to Market Your Hotel for the Summer Season

Summer is coming, and with it longer days and warmer weather. For those in the hotel business, it’s also bringing the chance to welcome more guests. And if you are in the business, you’ll know how important it is to have your hotel running at high occupancy all summer long, taking advantage of peak-season tourism […]

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A hotel lobby

The Beginner’s Guide to Basic (but Essential) Hotel Technology

Hotel technology. It’s now paramount to a hotel’s success in the digital age. And yet, it’s still a baffling mystery to many of today’s hoteliers. To help demystify hotel technology for all the hotel managers, marketers, and owners out there looking to modernize their businesses to keep up with the times, we’ve put together a […]

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Social Media for Hotels: 5 trivago Award Winners That Are Nailing It

Hashtags and tweets and “Likes,” oh my. Social media for hotels is its own beast. And it can be intimidating. But once you’ve tamed it, you’ll have at your disposal a means to engage influential millennial travelers, bolster your hotel’s online reputation, build strong relationships with loyal guests, and create crucial SEO content. And yes, social media […]

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a vibrant moroccan hotel room

The Most Important 2018 SEO Updates for Hotel Websites

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be the last time, either. Because, as we revealed in “The 10 Distribution Solutions Every Hotel Will Need to Compete […]

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trivago Awards 2018: Interview with Award-Winning Hoteliers Caroline and Jonathan Kaye

Last November, trivago revealed the hotels that travelers all around the world consider to be the very best — the winners of the trivago Awards 2018. These awards are our chance to recognize the top hotels by country, in six categories: 3-star hotels, 4-star hotels, 5-star hotels, Alternative accommodations, Value for money and Chain hotels. In […]

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A loyal hotel guest on the balcony of her favorite hotel

What’s Motivating Guest Loyalty for Hotels Today?

Is a loyal hotel guest more valuable than a first-time hotel guest? Tricky question. The inherent rules of hospitality would say no: All guests are equally valuable to the hotel. But what do the economics of loyalty say? The economics of loyalty Retaining existing customers costs less — and has higher profit margins — than […]

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trivago Awards 2018: Interview with General Manager of AmishView Inn & Suites, Jennifer L. Buchter

In today’s world, travelers can choose from an enormous range of accommodation options and offers. They compare prices, look at reviews, and pick the hotel that meets their requirements. Hotel guests then leave reviews and ratings online about every aspect of their experience. Last November, trivago revealed the hotels that travelers all around the world consider […]

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How Metasearch Tools Are Empowering Hotels in 6 Points

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it […]

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A hotel laden with must-have breakfast foods

The Top 5 Hotel Breakfast Items Guests Want

Does your hotel breakfast have all the right stuff to satisfy your guests?

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