hotel in Morocco

How a Hotel’s Online Presence Can Attract up to 5 Times More Guests

Improving a hotel’s online presence improves its ability to attract today’s digital (and discerning!) travelers. You can see it on trivago, where the hotel profiles that receive the most attention and generate the highest engagement — the most views and clicks from travelers — also have the most optimized online presences. By optimized online presence, […]

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simple hotel room

5 Digital Marketing Must-Haves for All Hotel Businesses

Digital marketing, also known as “online marketing” and “Internet marketing,” has become a crucial activity for hotels of all shapes and sizes, of all categories, in all parts of the world. And here’s the simple reason why: The booking journey has gone digital. The guests have moved online. Travelers young and old, domestic and international, […]

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A hotel breakfast on a tray with flowers

10 Super Simple Ways to Improve the Guest Experience

Guest expectations are a moving target. To be able to meet them, let alone exceed them, hoteliers and all accommodation providers must always be innovating their offerings and updating their services. And yes, some hotel updates require months to complete and come at steep prices. But there are also always fast fixes that can take […]

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5 affordable ways to improve your hotel room

5 Affordable Ways to Improve the Look of Your Hotel Rooms

Hotel guests love the comfort and little luxuries that a quality hotel stay can provide. When browsing for hotels online, travelers are seeking out rooms that suggest modern comfort and value for money. Naturally, better-looking hotel rooms lead to more click-outs on your hotel profile, and this means more bookings. It’s really as simple as […]

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un hôtel au bord de la plage en été

10 Ways to Market Your Hotel for the Summer Season

Summer is coming, and with it longer days and warmer weather. For those in the hotel business, it’s also bringing the chance to welcome more guests. And if you are in the business, you’ll know how important it is to have your hotel running at high occupancy all summer long, taking advantage of peak-season tourism […]

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A hotel lobby

The Beginner’s Guide to Basic (but Essential) Hotel Technology

Hotel technology. It’s now paramount to a hotel’s success in the digital age. And yet, it’s still a baffling mystery to many of today’s hoteliers. To help demystify hotel technology for all the hotel managers, marketers, and owners out there looking to modernize their businesses to keep up with the times, we’ve put together a […]

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Social Media for Hotels: 5 trivago Award Winners That Are Nailing It

Hashtags and tweets and “Likes,” oh my. Social media for hotels is its own beast. And it can be intimidating. But once you’ve tamed it, you’ll have at your disposal a means to engage influential millennial travelers, bolster your hotel’s online reputation, build strong relationships with loyal guests, and create crucial SEO content. And yes, social media […]

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a vibrant moroccan hotel room

The Most Important 2018 SEO Updates for Hotel Websites

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be the last time, either. Because, as we revealed in “The 10 Distribution Solutions Every Hotel Will Need to Compete […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).