a vibrant moroccan hotel room

The Most Important 2018 SEO Updates for Hotel Websites

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be the last time, either. Because, as we revealed in “The 10 Distribution Solutions Every Hotel Will Need to Compete […]

read more

trivago Awards 2018: Interview with Award-Winning Hoteliers Caroline and Jonathan Kaye

Last November, trivago revealed the hotels that travelers all around the world consider to be the very best — the winners of the trivago Awards 2018. These awards are our chance to recognize the top hotels by country, in six categories: 3-star hotels, 4-star hotels, 5-star hotels, Alternative accommodations, Value for money and Chain hotels. In […]

read more
A loyal hotel guest on the balcony of her favorite hotel

What’s Motivating Guest Loyalty for Hotels Today?

Is a loyal hotel guest more valuable than a first-time hotel guest? Tricky question. The inherent rules of hospitality would say no: All guests are equally valuable to the hotel. But what do the economics of loyalty say? The economics of loyalty Retaining existing customers costs less — and has higher profit margins — than […]

read more

trivago Awards 2018: Interview with General Manager of AmishView Inn & Suites, Jennifer L. Buchter

In today’s world, travelers can choose from an enormous range of accommodation options and offers. They compare prices, look at reviews, and pick the hotel that meets their requirements. Hotel guests then leave reviews and ratings online about every aspect of their experience. Last November, trivago revealed the hotels that travelers all around the world consider […]

read more

How Metasearch Tools Are Empowering Hotels in 6 Points

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it […]

read more
A hotel laden with must-have breakfast foods

The Top 5 Hotel Breakfast Items Guests Want

Does your hotel breakfast have all the right stuff to satisfy your guests?

read more
A hotelier sitting at his computer working on an inbound marketing strategy for his hotel.

Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing

Expert best practices for a new and highly effective online hotel marketing technique.

read more

Glossary: Hotel Technology and the Online Distribution Landscape

It’s a brave new world of online hotel bookers, hotel technology, and hotel distribution out there. Here’s a glossary of the key players and tech solutions that’ll help hoteliers navigate today’s online distribution landscape and steer their hotels toward business success. Hotel industry terms: the online distribution landscape Who are the key players and how […]

read more
a hotel room in a neutral colour palette

5 Affordable Ways to Improve the Look of Your Hotel Rooms

Hotel guests love the comfort and little luxuries that a quality hotel stay can provide. When browsing for hotels online, travellers are seeking out rooms that suggest modern comfort and value for money. Naturally, better-looking hotel rooms lead to more click-outs on your hotel profile, and this means more bookings. It’s really as simple as […]

read more

How a Hotel’s Online Reputation Impacts Its Revenue

A hotel's online reputation directly impacts its revenue-driving potential, making reputation management a crucial marketing activity. Here's how it’s done.

read more
Pages 1 of 4
  • 1
  • 2
  • 4