Hotel star Categories attribution

Why Hotel Star Categories Aren’t the Same in All Countries

Is a 4-star hotel experience in Italy the same as a 4-star hotel experience in the US?

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Rate parity in hotel industry

What’s Happening with Rate Parity in the Hotel Industry?

A look at the status of rate parity around the world, and how hotels are adapting to it.

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Johannes Thomas to Give Keynote Interview at Hotel Tech Forum

This year’s Hotel Technology Forum is set to take place in Vienna on April 27, the 2nd day of the HOTREC Annual Congress. A hospitality summit that connects promising hotel technology startups with hoteliers and investors, the HTF is at the forefront of digitalization in the industry. And initiating Hotel Technology Forum 2018 is trivago Managing […]

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trivago Awards 2018: Interview with General Manager of AmishView Inn & Suites, Jennifer L. Buchter

In today’s world, travelers can choose from an enormous range of accommodation options and offers. They compare prices, look at reviews, and pick the hotel that meets their requirements. Hotel guests then leave reviews and ratings online about every aspect of their experience. Last November, trivago revealed the hotels that travelers all around the world consider […]

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Un collage d’images d’articles du blog trivago Hotel Manager

Hotel Marketing, Tech, and Trends: Our Most-Read Articles in 2017

As we get ready to bid farewell to 2017 and gear up for a promising 2018, let’s take a moment to reflect on the past twelve months. What new marketing techniques proved especially effective at capturing the fickle attention and growing business of travellers? What emerging technologies become crucial for driving bookings in the online […]

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How the Interplay of Technology & Traveler Is Changing the Industry

This article is based on trivago Managing Director and Chief Revenue Officer Johannes Thomas’s executive interview on the Center Stage at The Phocuswright Conference in Miami on November 9, 2017.  We’re charging full speed into the era in which technology and human existence are inextricably intertwined, each informing the future of the other. Evolving traveler expectations […]

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trivago Is Strengthening Its Direct Relationships with Hoteliers

Read about trivago’s latest step in its mission to empower hoteliers to compete online.

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a set of sightseeing binoculars looks over a landscape of hotel rates

Rate Insights: the Shortcut to a Smart Pricing Strategy

Savvy hoteliers know how to set competitive rates. They know what prices will beat their competitors’ and be the most attractive to travellers shopping around—and still be high enough to increase their revenue. How do they know what rates to set? By spying on the competition, of course. Keep tabs on the competition—they’re keeping tabs […]

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Hotel trends transforming guest experience

5 Hotel Trends That Are Transforming the Guest Experience

Discover the 5 hotel trends that are having the biggest impact on the guest experience this year.

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trivago Gives Hoteliers Access to Over 5 Billion Room Rates with Rate Insights

Read up on the new Rate Insights: more data on rates for a more competitive pricing strategy.

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).