5 Loyalty Program Trends Hoteliers Need to Adopt

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travellers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse […]

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The Future of Luxury Travel & Hospitality at ITB Berlin

Of all the star categories and segments within the travel and hospitality industry, the luxury segment is growing faster than the rest. This is welcomed news for four and five-star hotels. As the B2B portion of ITB Berlin comes to an end, we explore the future of luxury travel and hospitality. Today’s goal? To define […]

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Metasearch Helps Hoteliers Drive Direct Bookings

We just wrapped up day two at ITB Berlin—the world’s leading travel trade show. The official theme was Hospitality.  The topic hotels couldn’t stop talking about was how to drive direct bookings. For just over a decade, ITB Hospitality Day has been focused on revealing key industry trends through the eyes of its biggest influencers […]

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Pepper the innovative humanoid from SoftBank

The Future of Travel Comes to Life at ITB Berlin 2017

The Future of Travel is upon us here at ITB Berlin. The theme of the conference?  Disruptive Travel: The End of the World as We Know it. Think it’s a bit drastic? Think again. Trends in tech advancements, artificial intelligence, and destabilization of popular tourist retreats are affecting the world and travel industry as we […]

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Visitors’ Profile: Know Your Guests, Grow Your Business

Know your guests How well do you know your guests? What about the travellers who could potentially become your guests? To optimise your hotel profile so it gets more visitors and drives more bookings, you need to know your audience—where they come from, why they’re travelling, how many nights they typically book. Because in the […]

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ITB Berlin 2017

ITB Berlin 2017: the travel show where supply meets demand

Along with the entire hospitality industry, we’re busy gearing up for the world’s leading travel trade show: ITB Berlin 2017. Starting March 8, Messe Berlin will see its halls traversed by hoteliers, tour operators, travel agencies, tech providers, and suppliers from across the globe. With a 90% overall attendee satisfaction rating and €7 billion in business […]

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Loyalty Programs: The Latest Revenue-Booster for Hotels

Guests love a good loyalty program, and it’s easy to see why: the rewards. From vouchers and points redeemable for cash to upgrades and a sense of exclusivity, the delight of a direct benefit makes for loyal customers. The loyalty programs now emerging everywhere on the hotel scene are nothing new. Rather, they hearken back […]

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Our 5 most-read hotel marketing articles of 2016

As 2016 comes to an end, it’s time to look back and reflect. This year, the trivago Hotel Manager Blog team filled their days conducting interviews with hoteliers and industry professionals, studying hospitality trends, and writing about the latest in travel technology and metasearch marketing. As the analyst behind our blog, I have to say […]

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The PRO Effect: Driving More Guests to Your Hotel

You need to be competitive online if you want to drive more guests to your hotel—now more than ever, as the market becomes increasingly diversified and crowded. That’s why today’s hoteliers are focused on gaining greater visibility online while expanding and deepening their market knowledge. It’s how they can boost their businesses and beat the […]

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4 waiters from Harvey's Point near the waterfront

Interview with Award-Winning Hotelier and Owner of Harvey’s Point, Deirdre McGlone

Recently voted Donegal Person of the Year, we caught up with award-winning hotelier Deirdre McGlone of Harvey’s Point to find out what it takes to run an acclaimed hotel. What began some time ago as a humble cottage has since been transformed into a well-appointed, highly celebrated hotel, known among the Irish and globetrotters alike. […]

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