a skyline of Amsterdam at dusk, the location of the fourth annual Phocuswright Europe

Executive Interview with Johannes Thomas at Phocuswright Europe 2017

trivago’s Managing Director joins other leaders and innovators to discuss the future of hospitality.

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Colourfully wrapped gift boxes with the tag ‘just for you’ indicating exclusivity

What Makes the World’s Best Hotel Loyalty Program So Successful

Know what makes the best hotel loyalty program so successful? We do. Learn from the best here.

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A person on the phone asking how to add hotel to trivago

6 Questions Hoteliers Ask about trivago

No, trivago isn’t a booking site; it’s a hotel metasearch. Have more questions you want to ask about trivago? We answer your top 5 here.

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A bird’s eye view of a women in a large sun hat lounging in the shallow end of a pool

5 Loyalty Program Trends Hoteliers Need to Adopt

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travellers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse […]

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Bath and candles in luxury hotel room

The Future of Luxury Travel & Hospitality at ITB Berlin

Of all the star categories and segments within the travel and hospitality industry, the luxury segment is growing faster than the rest. This is welcomed news for four and five-star hotels. As the B2B portion of ITB Berlin comes to an end, we explore the future of luxury travel and hospitality. Today’s goal? To define […]

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O Johannes Thomas κάθετε δίπλα στον Tobias Ragge ενώ μιλάει για τα πλεονεκτήματα του metasearch στην ITB στο Βερολίνο

Metasearch Helps Hoteliers Drive Direct Bookings

We just wrapped up day two at ITB Berlin—the world’s leading travel trade show. The official theme was Hospitality.  The topic hotels couldn’t stop talking about was how to drive direct bookings. For just over a decade, ITB Hospitality Day has been focused on revealing key industry trends through the eyes of its biggest influencers […]

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Pepper the innovative humanoid from SoftBank

The Future of Travel Comes to Life at ITB Berlin 2017

The Future of Travel is upon us here at ITB Berlin. The theme of the conference?  Disruptive Travel: The End of the World as We Know it. Think it’s a bit drastic? Think again. Trends in tech advancements, artificial intelligence, and destabilization of popular tourist retreats are affecting the world and travel industry as we […]

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Different types of travellers searching for the ideal hotel on various mobile devices

Visitors’ Profile: Know Your Guests, Grow Your Business

Know your guests How well do you know your guests? What about the travellers who could potentially become your guests? To optimise your hotel profile so it gets more visitors and drives more bookings, you need to know your audience—where they come from, why they’re travelling, how many nights they typically book. Because in the […]

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Berlin Skyline

ITB Berlin 2017: the travel show where supply meets demand

Along with the entire hospitality industry, we’re busy gearing up for the world’s leading travel trade show: ITB Berlin 2017. Starting March 8, Messe Berlin will see its halls traversed by hoteliers, tour operators, travel agencies, tech providers, and suppliers from across the globe. With a 90% overall attendee satisfaction rating and €7 billion in business […]

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A hotel manager prepares an invoice while enjoying full occupancy

Loyalty Programs: The Latest Revenue-Booster for Hotels

Guests love a good loyalty program, and it’s easy to see why: the rewards. From vouchers and points redeemable for cash to upgrades and a sense of exclusivity, the delight of a direct benefit makes for loyal customers. The loyalty programs now emerging everywhere on the hotel scene are nothing new. Rather, they hearken back […]

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