Loyalty Programs: The Latest Revenue-Booster for Hotels

Guests love a good loyalty program, and it’s easy to see why: the rewards. From vouchers and points redeemable for cash to upgrades and a sense of exclusivity, the delight of a direct benefit makes for loyal customers. The loyalty programs now emerging everywhere on the hotel scene are nothing new. Rather, they hearken back […]

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Our 5 most-read hotel marketing articles of 2016

As 2016 comes to an end, it’s time to look back and reflect. This year, the trivago Hotel Manager Blog team filled their days conducting interviews with hoteliers and industry professionals, studying hospitality trends, and writing about the latest in travel technology and metasearch marketing. As the analyst behind our blog, I have to say […]

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The PRO Effect: Driving More Guests to Your Hotel

You need to be competitive online if you want to drive more guests to your hotel—now more than ever, as the market becomes increasingly diversified and crowded. That’s why today’s hoteliers are focused on gaining greater visibility online while expanding and deepening their market knowledge. It’s how they can boost their businesses and beat the […]

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4 waiters from Harvey's Point near the waterfront

Interview with Award-Winning Hotelier and Owner of Harvey’s Point, Deirdre McGlone

Recently voted Donegal Person of the Year, we caught up with award-winning hotelier Deirdre McGlone of Harvey’s Point to find out what it takes to run an acclaimed hotel. What began some time ago as a humble cottage has since been transformed into a well-appointed, highly celebrated hotel, known among the Irish and globetrotters alike. […]

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female traveller using her smart phone to take a selfie

Six Ideas for “Social Selling” Your Hotel

As the world of online hotel marketing changes and evolves with technology, approaching potential guests and maintaining relationships with them requires more than just a nice hotel image and grammatically correct descriptions. Social selling can give your hotel a competitive marketing edge that you might not have considered before. What is social selling? Social selling […]

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3 trivago Awards on a desk

trivago Awards 2017: And the Best Hotels in the United Kingdom Are…

The life of a hotelier is a busy one. You know better than anyone how it is. You’re constantly working to keep track of bookings, perhaps set the tables and even lend a hand serving breakfast. And all the while, you’re seeing to the little details: the finishing touch that will make your guest’s stay […]

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people try VR at the Dubai stand a part of the world travel market

World Travel Market (WTM): Day Two Takeaways in Photos

It’s day two of this year’s World Travel Market (WTM), taking place at London’s ExCeL conference centre. Yesterday we shared the show’s trending topics for independent hoteliers, focusing on ways they can encourage direct bookings now and in 2017. We then let you in on a proven digital marketing strategy, revealed by the respected GM of Hotel […]

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trivago stand at WTM london with many hoteliers in front

WTM London Just Wrapped Up Day One: Here’s What Happened

The last 24 hours passed by at lightning speed. Just yesterday the team and I were on our way to the much-anticipated World Travel Market (WTM) in autumnal London. Bright and early this morning, we joined over 5,000 exhibitors and 50,000 travel and hospitality professionals from around the world to officially kick off the 37th […]

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trivago booth at ITB Berlin

Strong Business Connections Need People (and Not Just Technology)

In the digital age we are more connected than ever before: thousands of mobile applications and tools now make communication in the hospitality industry—between hoteliers, Millennials, and tech companies—lightning fast and incredibly easy. But nevertheless, there often seems to be a lack of authentic conversation within the industry when it comes to fully understanding the […]

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Thoughtful actions by hotel staff stand out in guests' memories

trivago Talks Guest Experiences with the Institute of Hospitality’s Chief Executive

A push for direct bookings, an increase in loyalty programs, ever-developing technology in the hotel experience, and well-established channels where consumers can voice their opinions. This is what drives the hotelier’s pursuit of delivering a memorable guest experience. Hoteliers are increasingly challenged to stand out, and stand out for good reason. Therefore, efforts to affect […]

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