hotelier attends a trivago webinar on their laptop

trivago Announces a Series of Free Webinars for Independent Hoteliers

The new year is in full swing, and it’s bringing fresh new opportunities and challenges for hoteliers with it. So, what’s on the hotel-industry horizon? And how can independent hoteliers prepare to embrace these new opportunities and take on these new challenges? Last week we revealed the top hotel trends to watch in 2018. In […]

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a hotel room overlooking a lake

The 10 Distribution Solutions Every Hotel Will Need to Compete in 2018

Staying competitive means embracing these high-priority digital tools and channels.

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The Complete Guide to Email Marketing for Hotels

Everything you need to know to successfully market your hotel and drive bookings via email.

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Two hoteliers discuss hotel website booking conversions at a table outside.

4 Data-Informed Ideas for Higher Hotel Booking Conversion Rates

“I always prefer to book my hotel on a painfully slow website with pixelated images and questionable data security,” said nobody ever. When it comes to online hotel bookings, and every online purchase really, consumer expectations are all the same everywhere, and they’re all clear. Users expect a booking experience that is speedy, seamless, and […]

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6 Insights from WTM London on How Hotels Can Prepare for 2018

After three days, thousands of conversations, and billions of pounds in business contracts, World Travel Market London 2017 has come to an end. Here’s what we learned about how hotels can prepare for the expected industry growth in 2018. Be a force for positive change Responsible tourism isn’t just better for the world. It’s better […]

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trivago Is Strengthening Its Direct Relationships with Hoteliers

Read about trivago’s latest step in its mission to empower hoteliers to compete online.

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A hotel guest drinks coffee while sitting on a couch in a hotel lobby

Good News for Hotels: The Direct Booking Journey Moves to Meta

In a digital age in which OTAs have consistently had the upper hand, metasearch is proving to be the great equaliser: levelling the battlefield in the booking wars and enabling hotels to re-stake their claims in the distribution landscape. What’s giving metasearch its clout? The answer is twofold. On one hand, there’s the “meteoric growth […]

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Top 12 Tips to Get Direct Bookings With Rate Connect

Learn what mistakes to avoid and what actions to take to optimise your Rate Connect investment and ensure the highest possible returns in direct bookings.

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a set of sightseeing binoculars looks over a landscape of hotel rates

Rate Insights: the Shortcut to a Smart Pricing Strategy

Savvy hoteliers know how to set competitive rates. They know what prices will beat their competitors’ and be the most attractive to travellers shopping around—and still be high enough to increase their revenue. How do they know what rates to set? By spying on the competition, of course. Keep tabs on the competition—they’re keeping tabs […]

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Una mujer sentada en una oficina mira a su ordenador y comprueba el rendimiento de su campaña de Rate Connect

Publish Your Website Rates and Drive Direct Bookings with Rate Connect

The way travellers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s […]

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