a blurred closeup of a checklist

10 Common Pitfalls of Loyalty Programs for Independent Hotels

A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one.

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A birds-eye-view of a hotelier’s desk set up for a webinar

trivago Presents Webinars for Institute of Hospitality Members

trivago explores how hotels can compete with the holiday rental market and drive direct bookings, in upcoming webinars for Institute of Hospitality members.

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Hotel bed with grey, over-turned sheets.

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty reward programs can make the difference between having a fully booked calendar – or not. Run a small hotel? Here’s what you need to do.

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A night scene of Bells Bridge and the SEC Armadillo on the River Clyde in Glasgow

trivago Hotel Manager makes Scotland debut at ScotHot 2017

March is a busy month for the UK trivago Hotel Manager team. Right after our webinar with the Institute of Hospitality on 7 March, and ITB Berlin on 8-10 March, we’re headed to ScotHot 2017 in Glasgow. ScotHot, the biggest hospitality and tourism trade show in Scotland, is the first opportunity for hoteliers in Scotland and […]

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The PRO Effect: Driving More Guests to Your Hotel

You need to be competitive online if you want to drive more guests to your hotel—now more than ever, as the market becomes increasingly diversified and crowded. That’s why today’s hoteliers are focused on gaining greater visibility online while expanding and deepening their market knowledge. It’s how they can boost their businesses and beat the […]

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a set of sightseeing binoculars looks over a landscape of hotel rates

Rate Insights: the Shortcut to a Smart Pricing Strategy

Savvy hoteliers know how to set competitive rates. They know what prices will beat their competitors’ and be the most attractive to travellers shopping around—and still be high enough to increase their revenue. How do they know what rates to set? By spying on the competition, of course. Keep tabs on the competition—they’re keeping tabs […]

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5 Updates Hoteliers Need to Make to Their Hotel Profiles Right Now

While planning a recent trip through North-Central Europe, I noticed a major opportunity for hoteliers to increase bookings and surpass their competition. By updating five high-priority areas of their hotel profiles, hotels can increase the number of bookings they receive online. I’ve written them down in order of importance below. If time is an issue, […]

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A woman stands at the window of a hotel room

5 Hotel Websites Inspiring Guests to Book

The majority of hotels are losing out on a lot of business for one very simple reason: poorly designed hotel websites. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel website—which is a shame, since it’s the most important part of their direct booking channel. There […]

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A traveler looks into the distance: around him are thought bubbles with icons for several hotel amenities & services

10 Ways Hotel Managers can get Serious about UX

Do you believe in love at first sight? You should. While I’m not here to talk romance, today’s topic could be considered a love story of sorts. You see, it’s about how to get travellers to fall in love with your hotel the first time they lay eyes on its website. It’s about user experience—UX […]

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a chalkboard sign hangs outside of a hotel with a stone facade

Hotel News: The Little Button That’ll Get You More Guests

Having infinite choices is both a blessing and a curse in this consumerist age—yes, it’s nice to have options. But for a traveller looking for the ideal hotel on a metasearch site, having an overwhelming number of virtually identical deals to choose from can be, well, overwhelming. Which is why the final decision can end […]

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