Un albergatore accoglie i suoi ospiti alla reception

Grow Your Business With Value-based Marketing & trivago Hotel Manager PRO

Today’s travel industry is a rapidly changing environment. Travellers expect more and more from their hotel stay, while the information available to them online is becoming ever more abundant and accessible. It begs the questions: How can hoteliers stay competitive? How can they continue to increase their bookings? The answer to both: With value-based marketing […]

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a woman works in her office on improving SEO

SEO 101:A Guide to Best Practices for Hotel Websites

SEO is an Internet marketing strategy, and one that every hotelier with a hotel website should look into. It’s the process of influencing, by several different means, how visible your website is among all the unpaid results generated by a search engine. People search for specific things using specific terms (keywords), search engines yield results […]

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beer selection from Corfu Beer

The Value of Strategic Partnerships in Hospitality: How Corfu Beer Is Making a Difference

Successful individuals often have a team of people behind them; the same is true of prosperous businesses. These enterprises are made stronger through the people they employ, the suppliers they work with, and the strategic partnerships they form. I recently discovered an independent brewery, Corfu Beer, situated on the peaceful, north-western shores of Corfu. Tucked […]

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President of HOTREC Susanne Kraus-Winkler

Exclusive Interview With the President of HOTREC

It was a privilege for me to speak with the voice of the European hospitality industry, Ms. Susanne Kraus-Winkler, president of HOTREC, the trade association of Hotels, Restaurants and Cafés in Europe. And I’m glad to share with you the global insights and trends about our sector that she revealed to me in our exclusive […]

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man on top of mountain looking at the view

How to Create Memorable Guest Experiences Within Your Local Context

According to Phocuswright, Europeans spend a lot on travel activities—approximately €38 billion is the figure cited. And the increasing number of Segway tours, museum walks, and pub crawls being touted throughout cities around the world demonstrates that many areas of the tourism industry are scrambling to reap a share of the revenue. How can the […]

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exterior of palea perithia luxury bed and breakfast the Merchant's House

Hoteliers as Diplomats: Inspirations from The Merchant’s House in Old Perithia

Stroll along the olive-strewn mountain passes of the northeastern corner of Corfu, and you may stumble upon its hidden gem and oldest village: Palea Perithia (Old Perithia). At first glance, you wouldn’t know that a once prominent Greco-Venetian town lay just below the rounded peak of Mount Pantokrator. But there’s a village there that embodies the Greek […]

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hotel room with red wall and golden clock

Add Your Hotel to trivago Hotel Manager for Free

Nobody knows your hotel better than you, the hotel manager. From the variety of room types available to the amenities and special offers, travellers want to hear it all – from you! The more detailed information you provide, the easier it is for trivago’s search to promote you to your ideal guests. But first thing’s […]

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a laptop on an office desk

15 Ways Hoteliers Can Boost Their Daily Productivity

Providing high-quality service via first-rate hotel management takes time and dedication. It may seem like there aren’t enough hours in the day. Especially when it comes to smaller family-run hotels, peak season bookings, or juggling back-to-back events. To help put more time back into your day, we’ve compiled 15 tips to boost productivity and streamline daily operations. […]

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the 17th century period facade of hotel casa do outeiro tuias

5 Little Details that Make a Big Impact on Guest Experience

A couple of weeks ago, I left office life behind for a few days to make the most of a long weekend. While in the land of pumpkin jam and port wine, I had the pleasure of staying at a breathtaking B&B—for the second time around. Nestled in the hillsides of Portugal’s renowned Douro Valley, the oldest […]

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young woman who is taking the sun on the beach

Why Press Trips Can Help Market Your Hotel

Working with bloggers is so important for brands. Many companies, having already realised this, now include it in their marketing strategies and annual PR and advertising budgets. Holding a press trip is a very cost-effective way to promote your hotel. When you invite several select travel bloggers to your hotel, what you get is articles about […]

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