Social Media for Hotels: 5 trivago Award Winners That Are Nailing It

Hashtags and tweets and “Likes,” oh my. Social media for hotels is its own beast. And it can be intimidating. But once you’ve tamed it, you’ll have at your disposal a means to engage influential millennial travelers, bolster your hotel’s online reputation, build strong relationships with loyal guests, and create crucial SEO content. And yes, social media […]

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a vibrant moroccan hotel room

The Most Important 2018 SEO Updates for Hotel Websites

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be the last time, either. Because, as we revealed in “The 10 Distribution Solutions Every Hotel Will Need to Compete […]

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trivago Awards 2018: Interview with Award-Winning Hoteliers Caroline and Jonathan Kaye

Last November, trivago revealed the hotels that travelers all around the world consider to be the very best — the winners of the trivago Awards 2018. These awards are our chance to recognize the top hotels by country, in six categories: 3-star hotels, 4-star hotels, 5-star hotels, Alternative accommodations, Value for money and Chain hotels. In […]

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A loyal hotel guest on the balcony of her favorite hotel

What’s Motivating Guest Loyalty for Hotels Today?

Is a loyal hotel guest more valuable than a first-time hotel guest? Tricky question. The inherent rules of hospitality would say no: All guests are equally valuable to the hotel. But what do the economics of loyalty say? The economics of loyalty Retaining existing customers costs less — and has higher profit margins — than […]

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trivago Awards 2018: Interview with General Manager of AmishView Inn & Suites, Jennifer L. Buchter

In today’s world, travelers can choose from an enormous range of accommodation options and offers. They compare prices, look at reviews, and pick the hotel that meets their requirements. Hotel guests then leave reviews and ratings online about every aspect of their experience. Last November, trivago revealed the hotels that travelers all around the world consider […]

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How Metasearch Tools Are Empowering Hotels in 6 Points

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it […]

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A group of hoteliers sit with their laptops, learning tips to increase productivity in hotel management

10 Ways to Boost Productivity for Efficient Hotel Management

Looking for ways to boost efficiency while improving your guest experience?

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A hotelier sitting at his computer working on an inbound marketing strategy for his hotel.

Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing

Expert best practices for a new and highly effective online hotel marketing technique.

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a hotel room in a neutral colour palette

5 Affordable Ways to Improve the Look of Your Hotel Rooms

Hotel guests love the comfort and little luxuries that a quality hotel stay can provide. When browsing for hotels online, travelers are seeking out rooms that suggest modern comfort and value for money. Naturally, better-looking hotel rooms lead to more click-outs on your hotel profile, and this means more bookings. It’s really as simple as […]

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a set of sightseeing binoculars looks over a landscape of hotel rates

Rate Insights: the Shortcut to a Smart Pricing Strategy

Savvy hoteliers know how to set competitive rates. They know what prices will beat their competitors’ and be the most attractive to travellers shopping around—and still be high enough to increase their revenue. How do they know what rates to set? By spying on the competition, of course. Keep tabs on the competition—they’re keeping tabs […]

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