a set of sightseeing binoculars looks over a landscape of hotel rates

Rate Insights: the Shortcut to a Smart Pricing Strategy

Savvy hoteliers know how to set competitive rates. They know what prices will beat their competitors’ and be the most attractive to travellers shopping around—and still be high enough to increase their revenue. How do they know what rates to set? By spying on the competition, of course. Keep tabs on the competition—they’re keeping tabs […]

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An areal view of a charming European city location

Location: A Basic Detail That Hotels Are Not Leveraging

Location, they say, is everything. But having a great hotel location counts for little if it’s not listed online. Hoteliers who neglect to add their hotel address to their website and online profiles are missing out on business. And they may even be jeopardizing their customer service before their guests even arrive. But it doesn’t […]

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A hotel event space laid out for a wedding

3 Ways Your Online Reputation Is Costing You Event Bookings

Learn how your online reputation impacts your ability to capture event bookings, and your hotel's overall guest experience.

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How Content Can Make or Break a Hotel’s Success Online

Is your online content working for you or against you in driving bookings?

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A woman stands at the window of a hotel room

5 Hotel Websites Inspiring Guests to Book

The majority of hotels are losing out on a lot of business for one very simple reason: their hotel website is poorly designed. It isn’t optimised. It isn’t converting interested travellers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel website—which is […]

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a blurred closeup of a checklist

10 Common Pitfalls of Loyalty Programs for Independent Hotels

A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one.

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Colourfully wrapped gift boxes with the tag ‘just for you’ indicating exclusivity

What Makes the World’s Best Hotel Loyalty Program So Successful

Know what makes the best hotel loyalty program so successful? We do. Learn from the best here.

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layout of an Instagram Stories post, as marketing tactic for hotels

How to Use Instagram Stories to Market Your Hotel

Instagram Stories, a new feature that lets users post a series of photos and videos that play as a slideshow and disappear after 24 hours, has revolutionised online marketing for all brands—hotels included. Virginia Contreras, creator of the blog lahotelista.net, walks hoteliers through the 10 steps of establishing an effective Instagram Stories strategy that keeps […]

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Hotel bed with grey, over-turned sheets.

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty reward programs can make the difference between having a fully booked calendar – or not. Run a small hotel? Here’s what you need to do.

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A hotel room concept with plush, high-quality linens attracts guests

The Room Amenities That Matter Most to Your Hotel Guests

The quality and availability of basic room amenities can make or break the guest experience. Give guests exactly what they want—only better.

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