3 Reasons Why Email Marketing is Essential for Your Hotel

Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in. So you need to ask yourself: Is your hotel capitalising on this affordable and easy-to-maintain marketing channel? If it isn’t, it really should be. Here’s […]

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trivago Partners with the Institute of Hospitality

2017 is already upon us, and we’re excited to kick off the new year with a new partnership. We’ve teamed up with the leading professional body for all established or aspiring hotel managers: the Institute of Hospitality. Throughout the year, we’ll be working together to inform the industry about online hotel marketing, the online distribution […]

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Hotel Tech Is the Key to Better Business in 2017

Hotels are changing the way they run their businesses. Stay ahead of the curve with our trends forecast for hotel tech in 2017. Subscribe to the blog at the bottom of this post and receive tips on the latest trends right in your inbox each month, this year and beyond. 

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Business Travellers: Appeal to Their Needs to Fill Your Rooms

In travel, the business segment accounts for almost a third of the entire industry’s valuation. Business travellers take on average 20 trips a year (per travel.usnews.com), making this demographic a highly profitable one. If your accommodation is typically quiet Monday to Friday, business travellers could be the key to a booked-to-capacity workweek. They also tend to book their stays […]

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a couple enjoys the surrounding view over the city at sunlight

How to Attract Lucrative Honeymooners to Your Hotel

In England alone, there are almost a quarter of a million weddings every year. Hence the whopping £10 billion the UK wedding industry generates annually. For this reason, hotel managers pay close attention to nuances and trends regarding weddings. But what about honeymoons and honeymooners? Somewhere along the line, hoteliers the world over dropped the […]

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Image of Grand Central Station bustling with travelers overlaid by the search bar of a hotel metasearch

Search Volume: The Secret to Setting Unbeatable Rates

‘Tis the season to be jolly, deck the halls, and reconsider your pricing strategy for the upcoming spike in holiday-related travel. In the coming weeks, people will be crisscrossing the country and the globe on planes, trains, and automobiles. And whether they’re travelling to spend the holidays with family or to get away from the […]

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4 waiters from Harvey's Point near the waterfront

Interview with Award-Winning Hotelier and Owner of Harvey’s Point, Deirdre McGlone

Recently voted Donegal Person of the Year, we caught up with award-winning hotelier Deirdre McGlone of Harvey’s Point to find out what it takes to run an acclaimed hotel. What began some time ago as a humble cottage has since been transformed into a well-appointed, highly celebrated hotel, known among the Irish and globetrotters alike. […]

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female traveller using her smart phone to take a selfie

Six Ideas for “Social Selling” Your Hotel

As the world of online hotel marketing changes and evolves with technology, approaching potential guests and maintaining relationships with them requires more than just a nice hotel image and grammatically correct descriptions. Social selling can give your hotel a competitive marketing edge that you might not have considered before. What is social selling? Social selling […]

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trivago booth at ITB Berlin

Strong Business Connections Need People (and Not Just Technology)

In the digital age we are more connected than ever before: thousands of mobile applications and tools now make communication in the hospitality industry—between hoteliers, Millennials, and tech companies—lightning fast and incredibly easy. But nevertheless, there often seems to be a lack of authentic conversation within the industry when it comes to fully understanding the […]

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a beach during fall with only one person on it

5 Off-Season Hotel Marketing Ideas to Spice Up your Autumn Campaigns

The summer months were hectic. Your staff was working full steam, your marketing initiatives were in full swing, and you were running around trying to stay on top of everything. You were probably thrilled about the hospitality industry’s seasonality. Your premises were full of guests, your staff had lots to do, and you were basking […]

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