We’re working with the Institute of Hospitality this year to share knowledge, advice, and guidance with the hotel industry. Our shared goal is to foster excellence in online hotel marketing and performance, through education and insights. To this end, we’ve just announced two webinars we’ll be hosting together in May and June on how hotels can compete with the holiday rental market and how hotels can drive direct bookings through their websites.

Since these are such hot topics for the hotel industry, we want all of our trivago Hotel Manager customers to be able benefit from these webinars. That’s why we’ve arranged a special offer for our hoteliers to sign up for an Institute of Hospitality membership.

Until 28 May, all hotels registered with trivago Hotel Manager can join the Institute of Hospitality as members with 50% off the normal registration and 12-month membership fees, saving a total of £80. Sign up here and enter the promotional code TRIVAGO.

Show your staff and your guests that you’re committed to professional management and development by joining this prestigious network of hospitality professionals.

Not yet using trivago Hotel Manager? Register here. It’s free.

What does an Institute of Hospitality membership do for you?

The Institute of Hospitality is committed to supporting all members to reach their full career potential. With your membership you’ll get myriad opportunities to continue your professional development, make new contacts, participate in industry webinars, and read about new ideas that could help you do business better.

One of the Institute’s current members. Adam Rowledge, FIH, General Manager at Georgian House has this to say of his membership:

“Being a member has afforded me a range of opportunities that without doubt have enhanced my professional development and career progression. From online resources to networking opportunities, CPD events and being part of the Mentor Me programme, the Institute provides a wide range of benefits that in my view are key for any manager in the industry today

Here’s our pick of the top four reasons to become a member:

#1 Career success – Resources to help you achieve your full potential

#2 Recognised status – Credentials that provide unrivalled employer, peer, and client confidence by proving you are committed, professional, and engaged with the industry

#3 Knowledge – Continued professional development through live and online events, a quarterly magazine subscription, management publications, and a bespoke e-resources collection

#4 Network – Meet and exchange experiences with over 10,000 hospitality professionals worldwide at live events and through online communities.

Visit the Institute’s website for more information and a sneak peek at their quarterly magazine and Spotlight on Hospitality report.

PRO discount for Institute of Hospitality members

And because we believe a partnership should benefit all parties involved, we’d like to offer those who already have an Institute of Hospitality membership something as well. Institute of Hospitality members will receive a 15% discount off their annual subscription when they upgrade to trivago Hotel Manager PRO. This offer is available for both current Institute of Hospitality members, and those who sign up before 28 May. The discount cannot be applied to existing PRO subscriptions.

trivago Hotel Manager PRO is your solution for driving more guests to your hotel profile on trivago. Claim your PRO discount here.

If you have any questions about this offer, call the Institute’s membership team on +44 (0)20 8661 4927 or email membership@instituteofhospitality.org. For questions about the PRO discount email me.

Are you already a member? Feel free to share your experience in the comments.

Aly Thompson

Aly is trivago’s Industry Manager for the UK and Ireland. She began her career in hospitality and service and is passionate about creating unique and memorable customer experiences. She studied marketing and communication and is focused on empowering hoteliers to harness the power of digital marketing to target guests around the world.

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