There are two key elements that help convert an average hotel into the ultimate success story.
They are: pricing and distribution.
Want to generate more bookings? You need to have competitive rates.
Want to get better rankings on search? You need distribution.
Want to run a successful online campaign? You can — when you have attractive pricing, and when you have it distributed across multiple channels (metasearch, OTAs, connection partners, etc.)
Which is why this year, trivago is happy to announce that we’re attending the Pricing & Distribution Day 2016 in Frankfurt, keynote presentation, booth, and all.
The event is hosted by the Hospitality Sales and Marketing Association (HSMA) and the Swiss Hospitality Marketing Association (SHEMA). Their focus? To teach you how to position your business for success in the ever-evolving (and modernising) hospitality industry.
Click here for the full event program
During the event you’ll learn about:
- Distribution – redefining the partnerships between Hotels and OTAs
- Rate parity and price determination
- Customer-product relationships and how technology impacts booking experience
- Portals and the benefits of working with planners
- Metasearch marketing for hoteliers – a walkthrough of hotel search followed by Q&A
- Online reviews – how they influence booking and what you need to do about it
- Distribution without Booking.com – is it possible and how it can affect your hotel
- Pricing – from new, out of the box perspectives
- Changes in the travel journey – how new trends affect booking practices
Click here to register
The Pricing and Distribution Day 2016 is taking place at the Sheraton Frankfurt Airport Hotel on Monday, July 18th. The theme of this year’s event is “Distribution – Redefining Partnerships.” Over 350 delegates from group revenue managers to individual hotel owners will come together for the Pricing & Distribution Day 2016, where they’ll exchange the latest insights and trends that are affecting the hospitality industry in Germany.
At 4:20 p.m., trivago Managing Director Johannes Thomas will deliver a 30-minute keynote presentation on the ins and outs of metasearch marketing for hoteliers. His presentation will focus on the power of metasearch and how hoteliers can benefit from it to be more competitive online.
Other presenters at the event include HRS, Expedia, TrustYou, TripAdvisor, and Airbnb. In addition to the presentations, at the event there’ll also be featured booths where you can go to discuss your business with industry experts.
Don’t forget to stop by trivago’s stand at the Pricing and Distribution Day 2016 and talk to one of our Industry Managers and dedicated team members.
Make sure you bookmark this blog and save it to your favourites, even if you can’t make it to the event. Following the Pricing & Distribution Day 2016, we’ll post the highlights here on our blog for hoteliers.
If you have any questions or comments about the topics, let us know in the comments below. Are you social-media savvy? Join in the conversation on Twitter.
Looking forward to sharing with you during the event!