Berlin will soon be teeming with hotel experts and enthusiasts from every corner of the world as they arrive for the much-anticipated trade event ITB Berlin 2018 (March 7-11). 

ITB Berlin is a renowned international business platform in the travel sector. As such, it attracts the hotel industry’s top innovators and insiders, the decision makers, tech providers, and thought leaders. . .  Not to mention the thousands of hoteliers who come to the event looking for the insights, the marketing techniques and technology, and the connections that will help them strengthen their hotel business and increase their bookings.

We’re excited to attend the 2018 edition of this influential event, to meet with these hoteliers from across the globe and to share with them our expertise and our solutions for driving direct bookings.

trivago empowers direct bookings at ITB Berlin, Hall 9 / Booth 315

Hotel professionals looking to speak with trivago about technology and the benefits of metasearch marketing will find our team at booth 315 in Hall 9 this year.

Hotel owners and advertisers who come by our stand will discover how to:

  • Compete successfully on trivago
  • Drive high-impact direct bookings
  • Reduce distribution costs
  • Cut dependencies on third parties
  • Monitor competitor room rates
  • Access data on target audiences


This year, for the first time ever at an ITB Berlin event, trivago’s team of product innovators, developers, and designers will be hosting their trivago Lab at the booth. Hotel professionals from independent hotels, hotel chains, and OTAs are all invited to come test drive and provide feedback on new developing projects.

And because direct business is a big focus this year, we’re especially looking forward to introducing hoteliers to Rate Connect — the technology that enables them to drive direct bookings from their hotel profiles on trivago.

If you’re reading this but can’t make it to ITB Berlin (or can’t wait to start driving direct bookings), we can help.

Let us know you’re interested in learning about trivago’s solutions for driving direct bookings and we’ll have someone get in touch. Just follow the link below (it’s free and requires no obligation):

Speaking event on why “every hotel needs technology to drive bookings”

trivago’s Industry Manager for German-speaking markets, Raissa Benchoufi, will be contributing her insights to ITB Berlin this year as a featured speaker at the eTravel Lab. An industry expert, Raissa will examine how technology has become indispensable to hotels, and how hotels can access the right technology:

Online Technology for Hoteliers: Challenges and Solutions

Date: Friday, March 9

Time: 2:30-3:00 local time

Location: Hall 7.1c, eTravel Lab

The speech will provide attendees with an overview of how hoteliers can overcome the technology-related challenges they’re facing to compete online and drive direct bookings in the fast-paced world of metasearch.

There are many compelling reasons to attend ITB Berlin, just as there are many reasons why the event has adopted its moniker: “The World’s Leading Travel Trade Show.” There are the 10,000 exhibitors. The 400 renowned speakers. The 200 forward-looking events focused on today’s most urgent issues.

But no matter the reason for attending ITB Berlin, the event promises to make the trip to Berlin worth it by offering the chance to acquire new knowledge, new connections, and new business.

The registration page for the conference, along with the full list of exhibitors and events at ITB Berlin this year, can be found on the official website for the trade fair.

We look forward to seeing you there! And if you’re getting to Berlin a bit early, keep reading below…

Catch the free “Distribution Strategy Studio” networking event on March 6

If you’ll be in town on March 6, be sure to attend the (free) networking event at the Sana Berlin Hotel. 

Starting at 5:00 p.m. on March 6, guest speakers will give short presentations, followed by the pre-opening ITB party. Could you think of a better way to start networking with the industry’s revenue experts and kick off this year’s ITB Berlin? Neither can we.

Click here to register: //


Zusammenfassung Event Berlin 2018


trivago Business Blog

A dedicated group of industry researchers and journalists make up the team behind trivago’s blog for hoteliers. Covering key topics in the hospitality industry, they publish articles on hotel technology and marketing, trends, events, and expert insights to help keep hoteliers up to speed and equipped with the knowledge they need to compete online.

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