We’ve got a quick tip to help you boost your bookings. The best part is it’s free, and it’s easy to set up. If you aren’t already taking advantage of Facebook’s ‘Call-to-Action’ (CTA) button then you need to put down that coffee, turn the music low and log in to your Facebook business page. Not tomorrow. Now!

Don’t put it off. If you do, it’ll fall by the way-side.

For those of you who don’t have a Facebook business page: it takes 5 minutes to set up the basics and only about 30 minutes to do it well (with photos and descriptions). Here’s a simple ‘how-to’ page with photo instructions from Facebook.

Okay, you’re still here.

Great.

For those of you with a Facebook page, this will take just a few minutes to read and set up. Have questions later? Let us know in the comment section below.

Let’s get started.

Facebook recently streamlined user experience for businesses with Facebook pages. Now visitors to your page can go to your website easily, with a click of the Facebook CTA button.

It’s called CTA because written on it is a call-to-action, intended to prompt conversions by encouraging visitors to perform a specific action on your site. To do this effectively, the button is clearly displayed at the bottom-right of your Facebook business page cover photo, easily catching the attention of visitors.

When you set up the button, Facebook walks you through installment step-by-step.

First, to help prompt visitors, there are a handful of unique actions that you can choose from such as ‘Sign Up’ or ‘Book Now’. Secondly, you enter in the website address (URL) that you want to connect the button to.

In the case of hotels, it makes the most sense to create a ‘Book Now’ Facebook CTA button and link it to the reservation or booking page of your website. You needn’t be tech savvy either. This button’s intuitive design allows travellers to book a room quickly on your booking platform. But it’s even better; not only can it help you increase online conversions for your direct bookings but it also provides free, valuable insights to you, the hotel manager.

You can access reports on how many people clicked the Facebook CTA button every day, week or month. These are typically listed to the left of the page, for your eyes only.

To set it up, go to the ‘create call-to-action’ button on your Facebook business page and follow these instructions from Facebook.

If you are already using this button but for a different action i.e. Contact Us’, you should try switching it up and comparing results. You can easily edit it and change the action and web page connected to it by following these instructions.

Want more tips on how to maximize the potential of your new ‘Book Now’ feature?

We’ve got you covered.

The button is eye-catching and direct, and your photos should be too. Considering the prominent location of the ‘Book Now’ feature, re-evaluate your cover photo. Is it clear, bright and relevant? Does it show your hotel off at its finest? If not, replace it with a high quality image that will entice people to want to stay.

If you’re really gung-ho, as you should be, here are some other suggestions to make the most of your Facebook page and new booking feature:

  • Change your cover image seasonally to keep your page exciting and relevant
  • Encourage fans and guests to share images of their experience at your hotel, on the page
  • Add a description to each photo you upload to provide potential guests with more info about your property
  • Don’t be super-salesy, be educational and show people what your location has to offer: restaurant suggestions, info for local attractions and festivals all make a difference
  • Share a post on Facebook at least once a week, to ensure your page is up-to-date

 

Have more suggestions or questions about the above? Let us know in the comments below.

Jamie Patterson

Jamie believes that playing host to guests from far and wide enriches the soul. Especially when it means having a full hotel. Born to entrepreneurial parents, she’s passionate about business growth. With a decade of traditional and digital marketing work behind her, she’s joined trivago to demystify metasearch and hotel marketing for you. One blog post at a time.

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