We’re thrilled to announce that we’ll be participating in the fourth annual Phocuswright Europe 2017, May 16 – 18.  This year’s conference is taking place in Amsterdam, with the theme “New. Power. Distribution.”

New. Chatbots and messaging are finally finding their established place in travel. Voice assistants, AI, and cloud-based property management systems are becoming prevalent. Suppliers and intermediaries can no longer just react to change; they must effect it by innovating and adopting technology.

Power. Though Europe’s biggest travel companies may still have a solid position in the hospitality industry, major realignments are rapidly unfolding while a myriad of start-ups are bursting onto the scene: There’s no room for complacency.

Distribution. As the traveller’s online journey is being twisted and stretched in new directions by technology, the battle for bookings is intensifying. Independent hotels and hotel chains are pushing for direct bookings. Hotel metasearches such as trivago are keeping a sharp focus on their core business and value proposition, while others are experimenting with their own booking options. What’s going to work best with the traveller’s evolving behaviours? What marketing mix should hoteliers adopt to get more bookings?

This premier travel technology conference will gather together the industry’s most influential leaders, thinkers, and innovators to discuss the future of travel and hospitality and to reveal the disruptive trends and technological advances poised to revolutionise the industries.

Johannes Thomas, Managing Director at trivago, will take part in an executive interview on the future of trivago post-IPO on May 18 at 1:45 p.m.

Other speakers include Cyril-Pierre Ranque and Johan Svanstrom of Expedia, Peter Verhoeven of Booking.com, Lennert De Jong of citizenM hotels, Terry Kane of Facebook Inc., Terri Scriven of Google, and more.

In a dense two days of panel discussions, debates, exhibitions, and networking opportunities, 500 leading professionals in European travel will exchange insights and opinions on hotel distribution, the status of direct bookings, imminent advances in hotel technology, the impact of alternative accommodations on the industry, and how emerging technologies are changing traveller interactions.

Join us at Phocuswright Europe 2017 and follow us on Twitter for live updates of the event.

Andrea Ricciarelli

Andrea is in charge of Global B2B PR and coordinates national communication activities to support the Industry Management team at trivago. Originally from Tuscany, he spent almost a decade living in Spain and Germany. He previously designed and managed worldwide, and pan-European communication campaigns and events for diverse clients. Now he's committed to empowering hotel managers to perform better online. He's listening to hoteliers' voices from all over the world and sharing their inspiring stories through our channels and with the media.

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