What 2017 Fall Trends Tell US Hoteliers About Traveler Behavior

Dazzling fall foliage, crisp air, and a pile of harvested goodies kick off one of the best times of the year to travel. There are good reasons why millions of travelers visit the US during fall: summer crowds dissipate and the best local experiences in many destinations are ready to shine. Before leaf-changing season kicks […]

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A modern hotel room that is naturally inviting and comfortable

5 Affordable Ways to Improve the Look of Your Hotel Rooms

Hotel guests love the comfort and little luxuries that a quality hotel stay can provide. When browsing for hotels online, travelers are seeking out rooms that suggest modern comfort and value for money. Naturally, better-looking hotel rooms lead to more click-outs on your hotel profile, and this means more bookings. It’s really as simple as […]

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A hotel guest drinks coffee while sitting on a couch in a hotel lobby

Good News for Hotels: The Direct Booking Journey Moves to Meta

In a digital age in which OTAs have consistently had the upper hand, metasearch is proving to be the great equalizer: leveling the battlefield in the booking wars and enabling hotels to re-stake their claims in the distribution landscape. What’s giving metasearch its clout? The answer is twofold. On one hand, there’s the “meteoric growth […]

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A hotelier’s laptop is open on a desk with a modern lamp and a green plant

Hotel Technology: 4 Trends That Are Here for the Long Haul

These trends promise to stick around. Find out what they are and what they mean for your hotel.

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The Prince George Hotel in Halifax

Why You Should Market Your Hotel to Millennials This Summer

Millennials. If you’re not already marketing to them, you need to start. This influential demographic of 20- and 30-year-olds has got significant spending power and technical prowess, and they love to travel. They live life to the fullest and aren’t afraid to part with their money to do so. And they’re changing the way that the average […]

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A young traveler gazes out on a city scape

5 Hotel Trends That Are Transforming the Guest Experience

Discover the 5 hotel trends that are having the biggest impact on the guest experience this year.

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A graphic of a hotel, technology, and clouds illustrates the question: What is a cloud-based system?

Why Are Hoteliers Taking Their Properties to the Cloud?

Every day more hoteliers switch to a cloud-based property management system. It’s easy to see why.

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trivago Managing Director Johannes Thomas onstage with Skift giving an interview on the status of, and how hoteliers can increase, direct bookings

trivago’s Johannes Thomas on the Status of Direct Bookings

trivago’s take on the status of direct bookings and why you won’t see a "book on trivago" feature.

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Johannes Thomas of trivago and Douglas Quinby of Phocuswright on stage discussing hotel metasearch

Johannes Thomas Talks Metasearch with Phocuswright

“Booking on metasearch: What’s going on?” trivago’s managing director gives the company’s stance.

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An example of a hotel website that drives bookings

5 Hotel Websites Inspiring Guests to Book

The majority of hotels are losing out on a lot of business for one very simple reason: their hotel website is poorly designed. It isn’t optimized. It isn’t converting interested travelers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of intuitive hotel websites—which is […]

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