A hotelier sitting at his computer working on an inbound marketing strategy for his hotel.

Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing

Expert best practices for a new and highly effective online hotel marketing technique.

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A glossary of hotel industry terms lays on a side table with a laptop, a smartphone, and a plant

Glossary: Hotel Technology and the Online Distribution Landscape

It’s a brave new world of online hotel bookers, hotel technology, and hotel distribution out there. Here’s a glossary of the key players and tech solutions that’ll help hoteliers navigate today’s online distribution landscape and steer their hotels toward business success. Hotel industry terms: the online distribution landscape Who are the key players and how […]

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How a Hotel’s Online Reputation Impacts Its Revenue

Hotel guests are leaving reviews and ratings online about every aspect of their experience, from breakfast to beds to staff. They’re even going so far as to post videos and photos before checking out. And all that content is influencing fellow travelers. When hoteliers understand why travelers rely on reviews and the importance of reputation […]

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An areal view of a charming European city location

Location: A Basic Detail That Hotels Are Not Leveraging

Location, they say, is everything. But having a great hotel location counts for little if it’s not listed online. Hoteliers who neglect to add their hotel address to their website and online profiles are missing out on business. And they may even be jeopardizing their customer service before their guests even arrive. But it doesn’t […]

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A hotel event space laid out for a wedding

3 Ways Your Online Reputation Is Costing You Event Bookings

Learn how your online reputation impacts your ability to capture event bookings, and your hotel's overall guest experience.

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How Content Can Make or Break a Hotel’s Success Online

Is your online content working for you or against you in driving bookings?

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trivago announces summer trends 2017

What summer trends do hoteliers need to know to maximize bookings?

Summer trends in hotel search With trivago’s 1.4 billion annual searches, we see many clear trends in user search behavior and preferences. From that data*, we ascertained some best practices for hoteliers to follow when marketing their properties and establishing their price strategy. What follows are a few factoids and infographics as they relate to […]

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A hotelier uses the best hotel email campaigns ideas to draft his first email

Hotel Email Campaigns Every Hotelier Should Be Sending

Marketing research shows that people overwhelmingly prefer email to other forms of communication—72%, in fact. This means that most people are most receptive to, and most likely to engage with, messages sent via email. Which makes email marketing an exceptional way for you to communicate directly with and market directly to potential and existing guests. […]

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A hotelier strategizes the perfect hotel email campaign, writing her ideas on a notepad

5 Essential Ingredients for Your First Hotel Email Campaign

Now that you’re equipped with the email marketing basics to get your hotel started with this high-ROI channel, it’s time to take the next step: crafting your first campaign. We’re here to help you make it a success. Because when Data & Marketing Association reports that 66% of all online consumers have bought something as […]

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An Easter egg shape out of small icons and the trivago hotel manager logo

What spring trends do hoteliers need to know to maximize their bookings?

Take a look at the spring trends trivago users are setting in their hotel search behaviors.

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