A hotelier sitting at his computer working on an inbound marketing strategy for his hotel.

Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing

Expert best practices for a new and highly effective online hotel marketing technique.

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5 Hotel Trends That Are Transforming the Guest Experience

Discover the 5 hotel trends that are having the biggest impact on the guest experience this year.

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Location: A Basic Detail That Hotels Are Not Leveraging

Location, they say, is everything. But having a great hotel location counts for little if it’s not listed online. Hoteliers who neglect to add their hotel address to their website and online profiles are missing out on business. And they may even be jeopardizing their customer service before their guests even arrive. But it doesn’t […]

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3 Ways Your Online Reputation Is Costing You Event Bookings

Learn how your online reputation impacts your ability to capture event bookings, and your hotel's overall guest experience.

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How Content Can Make or Break a Hotel’s Success Online

Is your online content working for you or against you in driving bookings?

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10 Common Pitfalls of Loyalty Programs for Independent Hotels

In this series, we’ve been looking at what makes for a successful hotel loyalty program. But what about a program that fails to hit the mark? In designing a program that will increase the number of loyal repeat guests while reducing marketing costs and boosting revenue, independent hoteliers need to be paying attention not only […]

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Colorfully wrapped gift boxes with the tag “just for you” indicating exclusivity

What Makes the World’s Best Hotel Loyalty Program So Successful

“How would you enjoy a stay in our Presidential Suite?” a smiling concierge asked me at Gettysburg’s Wyndham, taking me by surprise. Those ten words were music to my ears. I mean, who doesn’t love a room upgrade, right? It’s like hitting the hospitality jackpot. But my upgrade wasn’t some random out-of-the-blue spot of good […]

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How Quality Online Content Impacts Your Hotel’s Performance: Webinar Highlights

The latest trivago webinar focused on how quality online content impacts your hotel’s performance. The 30-minute presentation discussed a lot of useful trends and best practices that hoteliers can use to improve their online content. These tips are useful for improving all online content, but of course, we also shared additional tips for how to put […]

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How to Use Instagram Stories to Market Your Hotel

Instagram Stories, a new feature that lets users post a series of photos and videos that play as a slideshow and disappear after 24 hours, has revolutionized online marketing for all brands—hotels included. Virginia Contreras, creator of the blog lahotelista.net, walks hoteliers through the 10 steps of establishing an effective Instagram Stories strategy that keeps […]

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Hotel bed with grey, over-turned sheets.

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty reward programs can make the difference between having a fully booked calendar – or not. Run a small hotel? Here’s what you need to do.

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