The hotel industry has been abuzz with talks surrounding the importance of photos and reviews. It is an inevitable fact that both of these factors set expectations and significantly affect travelers’ decisions. But they are just small parts of a larger picture, and they’re not even the first step in promoting your hotel to prospective guests.

The modern traveler’s search process

47% of travelers use metasearch sites to compare hotel prices (ResearchNow data from 2013-2015). Once a destination is chosen and a budget set, the next step in the quest to find the ideal hotel is to narrow down the options. We find that users have a specific ‘image’ in mind for the hotel that adheres to certain preferences: e.g. type of accommodation, style, facilities and services. But how do you show travelers that your hotel is the perfect fit? Well, the easiest and most concise way is through your Hotel Details, also known as metadata. Metadata is the technical term for all the information related to your hotel. It’s the details that describe your assets and show the traveler what you have to offer: e.g. check-in policies, parking, WiFi, etc.

Leading travelers to your hotel

Hotel Details became increasingly significant with the evolution of hotel search engines. In a time where choice is an important factor for customers, these sites enable users to search vast inventories of hotels, filtering and tailoring the results to find the hotel whose attributes match their needs.

On trivago, we aim to simplify the search process so users can find their ideal hotel. We do this by linking the hotel metadata to an advanced filter system. When a traveler selects criteria in the filters (let’s say WiFi), our engines ‘scan’ the hotel database and present only hotels listing WiFi to the user. At this moment, it is important to display correct hotel information. Hotels which do not include this information on the system will not be displayed in the search results. In turn, they automatically lose the chance of being seen and being booked.


Don’t lose out on bookings

Hotel Details is a simple but integral part of your online performance. It is not something fancy or complicated, however neglecting it can instantly lose you guests. By just ticking the Hotel Details within your profile, you can take full advantage of the search technology and increase your presence in the results.


Anastasios Kyrtsis

Anastasios is trivago’s Industry Manager for Greece and Cyprus. He studied both marketing and education, and previously taught Economic Theory and Business Administration in his home city of Thessaloniki. His background, coupled with his predilection for exploring possibilities in data and business innovation, make him uniquely qualified as an expert and educator in the hospitality industry. Always testing new online hotel marketing techniques and processes, Anastasios is committed to improving the online booking experience for hotel managers.

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