key industry terms create a map of the world

Glossary: Hotel Technology and the Online Distribution Landscape

The need-to-know key players and core technologies that are helping hotels compete online.

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A modern hotel room that is naturally inviting and comfortable

5 Affordable Ways to Improve the Look of Your Hotel Rooms

Hotel guests love the comfort and little luxuries that a quality hotel stay can provide. When browsing for hotels online, travelers are seeking out rooms that suggest modern comfort and value for money. Naturally, better-looking hotel rooms lead to more click-outs on your hotel profile, and this means more bookings. It’s really as simple as […]

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A hotel guest drinks coffee while sitting on a couch in a hotel lobby

Good News for Hotels: The Direct Booking Journey Moves to Meta

In a digital age in which OTAs have consistently had the upper hand, metasearch is proving to be the great equalizer: leveling the battlefield in the booking wars and enabling hotels to re-stake their claims in the distribution landscape. What’s giving metasearch its clout? The answer is twofold. On one hand, there’s the “meteoric growth […]

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Business people booking hotels for a business trip

12 Tips to Get Direct Bookings With Rate Connect

Are you running a Rate Connect campaign through trivago Hotel Manager? Are you investing money every month in the advanced feature so that you can promote your website rate on your hotel profile? And are you seeing your budget dwindle as the number of clicks you get increases? Are you also not receiving any direct […]

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A tower viewer looks out onto a cityscape with different booking site rates hovering over hotels

Rate Insights: the Shortcut to a Smart Pricing Strategy

Savvy hoteliers know how to set competitive rates. They know what prices will beat their competitors’ and be the most attractive to travelers shopping around—and still be high enough to increase their revenue. How do they know what rates to set? By spying on the competition, of course. Keep tabs on the competition—they’re keeping tabs […]

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Publish Your Website Rates and Drive Direct Bookings with Rate Connect

The way travelers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s […]

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3 Ways Your Online Reputation Is Costing You Event Bookings

Learn how your online reputation impacts your ability to capture event bookings, and your hotel's overall guest experience.

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Big data and analytics: important for hotels, illustrated by graphs and charts

3 Types of Data Every Hotelier Needs to Access

Data: what you need for a competitive business strategy. Here’s where to get it.

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5 Hotel Websites Inspiring Guests to Book

The majority of hotels are losing out on a lot of business for one very simple reason: their hotel website is poorly designed. It isn’t optimized. It isn’t converting interested travelers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of intuitive hotel websites—which is […]

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The new trivago Hotel Manager dashboard open on a laptop screen, with simple but impactful metasearch performance tracking metrics

The New Dashboard: Simple Data, Impactful Performance Tracking

The hospitality industry is a competitive and constantly evolving arena. We know this, and so we work hard to support and empower hoteliers in their battle for bookings. As a leading global hotel metasearch, trivago is becoming increasingly important to hotels of all sizes and categories as they strive to compete online. Why? Because travelers […]

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