The new trivago Hotel Manager dashboard open on a laptop screen, with simple but impactful metasearch performance tracking metrics

The New Dashboard: Simple Data, Impactful Performance Tracking

The hospitality industry is a competitive and constantly evolving arena. We know this, and so we work hard to support and empower hoteliers in their battle for bookings. As a leading global hotel metasearch, trivago is becoming increasingly important to hotels of all sizes and categories as they strive to compete online. Why? Because travelers […]

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A hotelier uses the best hotel email campaigns ideas to draft his first email

Hotel Email Campaigns Every Hotelier Should Be Sending

Marketing research shows that people overwhelmingly prefer email to other forms of communication—72%, in fact. This means that most people are most receptive to, and most likely to engage with, messages sent via email. Which makes email marketing an exceptional way for you to communicate directly with and market directly to potential and existing guests. […]

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A Hamburg city scene, the location of the first 25hours hotel

A Hotelier’s Road to Success with trivago Hotel Manager PRO

Nowadays, the choices available for travelers to book a hotel online are endless. However, we at trivago believe that the ideal way to offer our travelers the best hotel deals is by working closely with you, the hotelier. After all, you know perfectly well what your hotel has to offer. That’s why we want your […]

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Screenshot of a user showing Instagram Stories

How to Use Instagram Stories to Market Your Hotel

Instagram Stories, a new feature that lets users post a series of photos and videos that play as a slideshow and disappear after 24 hours, has revolutionized online marketing for all brands—hotels included. Virginia Contreras, creator of the blog lahotelista.net, walks hoteliers through the 10 steps of establishing an effective Instagram Stories strategy that keeps […]

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A man's hands at a desk with a laptop and notebook

Win Direct Bookings with Data: TLearn Webinar Highlights & Video

Big data and direct bookings. Still two of the biggest topics on hoteliers’ minds in 2017, and with good reason: Making sense and use of all the data out there and competing with OTAs remain two of hoteliers’ greatest challenges today. So our TLearn webinar on March 30, hosted by Tnooz, brought these two challenges […]

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A hotelier strategizes the perfect hotel email campaign, writing her ideas on a notepad

5 Essential Ingredients for Your First Hotel Email Campaign

Now that you’re equipped with the email marketing basics to get your hotel started with this high-ROI channel, it’s time to take the next step: crafting your first campaign. We’re here to help you make it a success. Because when Data & Marketing Association reports that 66% of all online consumers have bought something as […]

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hand typing on a laptop

Free Webinar: How to Win More Direct Bookings from Data

Register now to watch the exclusive free trivago-Tnooz webinar on March 30 at 17:00 CET. We’re teaming up with Tnooz, a leading global voice in the industry for travel and hospitality technology, to present an exclusive free trivago-Tnooz TLearn webinar for hoteliers: “How to win more direct bookings from data.” Hoteliers are busy keeping their guests […]

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Different types of travelers searching for the ideal hotel on various mobile devices

Visitors’ Profile: Know Your Guests, Grow Your Business

Know your guests How well do you know your guests? What about the travelers who could potentially become your guests? To optimize your hotel profile so it gets more visitors and drives more bookings, you need to know your audience—where they come from, why they’re traveling, how many nights they typically book. Because in the […]

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Man and woman working on Email Marketing Basics

Email Marketing Basics That’ll Get Your Hotel Started

Open rates, ESP, data integration. . . Email marketing jargon can make this powerful channel seem intimidating. But don’t worry, we’re here to break it all down for you. Done right, email marketing drives more conversions than any other channel, so it’s time you start taking full advantage of it. No matter the size of […]

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Hotelier at front desk gives exceptional guest experience

Two award-winning US hotels talk about what makes an exceptional guest experience

Award-winning hotels can be found in all shapes and sizes. Whether it’s a boutique bed and breakfast, a luxurious resort, independently owned, or part of a chain, each has a different story to tell. Many properties have made a name for themselves over the generations, while others seem to pop up and attract guests with […]

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