A hotelier sitting at his computer working on an inbound marketing strategy for his hotel.

Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing

Expert best practices for a new and highly effective online hotel marketing technique.

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How a Hotel’s Online Reputation Impacts Its Revenue

Hotel guests are leaving reviews and ratings online about every aspect of their experience, from breakfast to beds to staff. They’re even going so far as to post videos and photos before checking out. And all that content is influencing fellow travelers. When hoteliers understand why travelers rely on reviews and the importance of reputation […]

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Hotel bed with grey, over-turned sheets.

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty reward programs can make the difference between having a fully booked calendar – or not. Run a small hotel? Here’s what you need to do.

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A hotel room concept with plush, high-quality linens attracts guests

The Room Amenities That Matter Most to Your Hotel Guests

In a bid to drive more direct bookings you’ve listed your hotel on metasearch for free, integrated a booking engine via your property management system or connectivity partner, and started some savvy social marketing. It’s going well and now you’re looking for new ways to make an impression on your guests, get noticed online, and […]

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a checking off items from a hotel reputation checklist

The Daily Checklist for Managing Your Hotel Reputation

The trivago team recently set up shop at the world’s leading travel trade show—ITB Berlin. It was an exciting time for us, to be meeting with hoteliers and advertisers, discovering what’s on the horizon for the hospitality industry. No less exciting, for me at least, was staying at a hotel with a great hotel reputation. […]

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Hoteliers optimize online reputation

America’s Top Hotels Weigh In on the Importance of Online Reputation

Your online reputation has the power to make or break your efforts in growing your business through the Internet. Next to pricing, it’s the most significant booking-decision influencer. A 4/5 rating can persuade travelers to book; a 3/5 can dissuade them from it. An exhaustive Cornell University study of online reputation and its impact on […]

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A modern American hotel exterior and its pool at dusk

The trivago Awards Are Almost Here: Are You a Contender?

As you’re reading this, we’re busy determining which are the best hotels in America. The decision will be based on over 175 million reviews—and because we’re a hotel metasearch and therefore an independent entity, you know our selection will be unbiased and accurate. This fall, we’ll reveal in the annual trivago Awards blog post who […]

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freshly baked cookies

3 Ways to Surprise and Delight Guests that Generate Glowing Reviews

A surprise and delight approach to guest experience often has a bigger impact on reputation management than any other tactic. Why? Because it prompts others to speak on your behalf through glowing reviews. And, as we all know, word-of-mouth is the best form of advertising. In this article, I’ll explain what this really means and tell you how you can […]

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5 Little Details That Make a Big Impact on Guest Experience

A couple of weeks ago, I left office life behind for a few days to make the most of a long weekend. While in the land of pumpkin jam and port wine, I had the pleasure of staying at a breathtaking B&B—for the second time around. Nestled in the hillsides of Portugal’s renowned Douro Valley, the oldest […]

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Web 2.0 Can Save Your Hotel’s Online Reputation

In our previous blog post Worried about Your Hotel’s Online Reputation we discussed how important online reputation has become for hotels. We looked at how the booking habits of travelers have morphed over the years and examined the shift from static offline hotel marketing to today’s multifaceted digital approach. Now we’re going to take it one step further by introducing you […]

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