Three starfish on the ocean floor look like hotel stars

Are Hotel Star Categories the Same in All Countries?

Is a 4-star hotel experience in Italy the same as a 4-star hotel experience in the US?

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Coming Soon: the trivago Awards 2018

The trivago Awards 2018: Who’s in the Running?

This month, trivago will reveal the hotels that represent the very best of hospitality. A leading global hotel metasearch and an independent source of hotel information, trivago uses the trivago Rating Index (tRI) to help travelers immediately gauge a hotel’s reputation. A comprehensive and reliable index of hotel ratings, the tRI aggregates millions of guest […]

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A hotel laden with must-have breakfast foods

The Top 5 Hotel Breakfast Items Guests Want

Does your hotel breakfast have all the right stuff to satisfy your guests?

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A group of hoteliers sit with their laptops, learning tips to increase productivity in hotel management

10 Ways to Boost Productivity for Efficient Hotel Management

Looking for ways to boost efficiency while improving your guest experience?

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A hotelier sitting at his computer working on an inbound marketing strategy for his hotel.

Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing

Expert best practices for a new and highly effective online hotel marketing technique.

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How a Hotel’s Online Reputation Impacts Its Revenue

Hotel guests are leaving reviews and ratings online about every aspect of their experience, from breakfast to beds to staff. They’re even going so far as to post videos and photos before checking out. And all that content is influencing fellow travelers. When hoteliers understand why travelers rely on reviews and the importance of reputation […]

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Hotel bed with grey, over-turned sheets.

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty reward programs can make the difference between having a fully booked calendar – or not. Run a small hotel? Here’s what you need to do.

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A hotel room concept with plush, high-quality linens attracts guests

The Room Amenities That Matter Most to Your Hotel Guests

In a bid to drive more direct bookings you’ve listed your hotel on metasearch for free, integrated a booking engine via your property management system or connectivity partner, and started some savvy social marketing. It’s going well and now you’re looking for new ways to make an impression on your guests, get noticed online, and […]

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a checking off items from a hotel reputation checklist

The Daily Checklist for Managing Your Hotel Reputation

The trivago team recently set up shop at the world’s leading travel trade show—ITB Berlin. It was an exciting time for us, to be meeting with hoteliers and advertisers, discovering what’s on the horizon for the hospitality industry. No less exciting, for me at least, was staying at a hotel with a great hotel reputation. […]

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Hoteliers optimize online reputation

America’s Top Hotels Weigh In on the Importance of Online Reputation

Your online reputation has the power to make or break your efforts in growing your business through the Internet. Next to pricing, it’s the most significant booking-decision influencer. A 4/5 rating can persuade travelers to book; a 3/5 can dissuade them from it. An exhaustive Cornell University study of online reputation and its impact on […]

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