trivago hotel details will help your property stand out

The Importance of Hotel Details to a Hotel’s Online Performance

The hotel industry has been abuzz with talks surrounding the importance of photos and reviews. It’s an indisputable fact that both of these factors set expectations and significantly affect travelers’ decisions. But they are just small parts of a larger picture, and they’re not even the first step in promoting your hotel to prospective guests. That […]

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The Prince George Hotel in Halifax

Why You Should Market Your Hotel to Millennials This Summer

Millennials. If you’re not already marketing to them, you need to start. This influential demographic of 20- and 30-year-olds has got significant spending power and technical prowess, and they love to travel. They live life to the fullest and aren’t afraid to part with their money to do so. And they’re changing the way that the average […]

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An areal view of a charming European city location

Location: A Basic Detail That Hotels Are Not Leveraging

Location, they say, is everything. But having a great hotel location counts for little if it’s not listed online. Hoteliers who neglect to add their hotel address to their website and online profiles are missing out on business. And they may even be jeopardizing their customer service before their guests even arrive. But it doesn’t […]

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How Content Can Make or Break a Hotel’s Success Online

Is your online content working for you or against you in driving bookings?

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Update Hotel Info as Often as Your Rates

You’re used to updating your rates seasonally, but what about your hotel information and descriptions? A dynamic shift in the travel industry is well underway due to the rise in younger travelers seeking out new experiences. To get ahead of this trend, your online profiles, website, and social media need to be flexible and current. […]

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Why a Main Image Matters to Your Hotel Profile

It’s no secret that photographs play an important role in the guest’s booking decision. Customers want to rest assured that they’ve found the ideal hotel for the best price. To feel secure with a purchase as intangible as a future overnight stay, they need concrete evidence that they’re making the right choice. Accurate descriptions, online reviews, […]

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A stunning example of hotel photos: a lakeside hotel at twilight

5 Easy Tips for Perfect Hotel Photos

Think back to the last major purchase you made. Perhaps it was a camera or new phone. Maybe even a new car. Whatever it was, you probably didn’t buy it without seeing what it looks like first, from every angle. Chances are also pretty good that the product promoted with the best images held your […]

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How Quality Online Content Impacts Your Hotel’s Performance: Webinar Highlights

The latest trivago webinar focused on how quality online content impacts your hotel’s performance. The 30-minute presentation discussed a lot of useful trends and best practices that hoteliers can use to improve their online content. These tips are useful for improving all online content, but of course, we also shared additional tips for how to put […]

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A bird’s eye view of a women in a large sun hat lounging in the shallow end of a pool

5 Loyalty Program Trends Hoteliers Need to Know About

Hotels need to adopt these new loyalty trends to attract the modern guest and earn more bookings.

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female traveller using her smart phone to take a selfie

Six Ideas for “Social Selling” Your Hotel

As the world of online hotel marketing changes and evolves with technology, approaching potential guests and maintaining relationships with them requires more than just a nice hotel image and grammatically correct descriptions. Social selling can give your hotel a competitive marketing edge that you might not have considered before. What is social selling? Social selling […]

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