female traveller using her smart phone to take a selfie

Six Ideas for “Social Selling” Your Hotel

As the world of online hotel marketing changes and evolves with technology, approaching potential guests and maintaining relationships with them requires more than just a nice hotel image and grammatically correct descriptions. Social selling can give your hotel a competitive marketing edge that you might not have considered before. What is social selling? Social selling […]

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a-woman-using-a-canon-camera-in-a-big-white-naturally-lit-room

5 Tips for Instagram Photos That’ll Incite Hotel Envy

Around 80 million posts are shared on Instagram daily. It’s one of the fastest growing social media channels, and its appeal undeniable. Most of us are visual creatures, and Instagram is full of pictures. But what is it about some accounts that makes us green with envy—both for the beauty of their content and their number […]

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trivago hotel details will help your property stand out

The Importance of Hotel Details to a Hotel’s Online Performance

The hotel industry has been abuzz with talks surrounding the importance of photos and reviews. It is an inevitable fact that both of these factors set expectations and significantly affect travelers’ decisions. But they are just small parts of a larger picture, and they’re not even the first step in promoting your hotel to prospective […]

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A B&B’s turquoise wooden door with a “gone viral” sign on it.

Everything Hoteliers Need to Know About Hashtags

By now you’ve probably noticed the # symbol (now also known as the hashtag) followed by a word or phrase (without capitalization or spaces) all over social media. And you might be wondering what it’s all about. I’ll tell you #whatitsallabout because you need to be working hashtags into your own advertising tactics. They might […]

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Your Hotel Needs to up Its Digital Curb Appeal With Better Images

Curb appeal: it’s the attractiveness of a building (such as your hotel) as viewed from the street—the curb, if you will. And digital curb appeal? The attractiveness of a business (again, let’s say your hotel) as seen online. But what actually constitutes a hotel’s digital curb appeal? In a word: images. So listen up, because […]

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photos that hang on the wall of generations past at Taverna Tripa

3 Tips From Taverna Tripa on How to Run a Family Business

Life really is better in Greece, and it just may have been perfected in Corfu. You can feel it. From the rich cerulean blue skies, to the crystal-clear waters and salted air. But it doesn’t end there. The passion of the people and the dedication that they have towards one another is moving. It’s this […]

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The Prince George Hotel in Halifax

Why you should Market your Hotel to Millennials this Summer

Millennials. If you’re not already marketing to them, you need to start. This influential demographic of 20- and 30-year-olds has got significant spending power and technical prowess, and they love to travel. They live life to the fullest and aren’t afraid to part with their money to do so. And they’re changing the way that the average […]

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Photographer Mateusz Chojnacki with his camera gear

5 Tips From a Pro Photographer for Better Visual Content

Captivating visual content will set your hotel apart from the competition, hands down. Even if you have great rates and a solid reputation, people tend to prefer accommodations that meet their emotional needs as well as their logistical ones. They’re not just looking for a bed; they’re looking for a memorable stay. You probably aren’t the only […]

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hotel near marina

3 Ways to Attract Millennials to Your Hotel

When it comes to marketing your business, we can’t stress the importance of targeting Millennials enough. These 20- and 30-year-olds make up a powerful audience of tech-savvy individuals with disposable incomes, a love of travel, and a thirst for life. This group is also completely unlike the travelers who came before them. Millennials have a different set of […]

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