trivago Industry Insights: South West England

  Harness data and take action in your hotel marketing strategy. This was the key takeaway from the trivago Industry Insights webinar for South West England on 17 April 2018. When you understand the behaviours, wants and needs of travellers who are looking for hotels in your region, you are better equipped to entice them to […]

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trivago Industry Insights: Scotland

  Harness data and take action in your hotel marketing strategy. This was the key takeaway from the trivago Industry Insights webinar for Scotland on 5 April. When you understand the behaviours, wants and needs of travellers who are looking for hotels in your region, you are better equipped to entice them to book at your […]

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Recap of trivago Academy: become more competitive online

Last week we hosted the trivago Academy for independent hoteliers who are keen on improving their competitiveness online. Hoteliers from all over the world were tuning in. In case you’ve missed the Academy or any of the three educational webinars from this series, here’s a quick recap including videos of each session. Would you like […]

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A hotel guest drinks coffee while sitting on a couch in a hotel lobby

Good News for Hotels: The Direct Booking Journey Moves to Meta

In a digital age in which OTAs have consistently had the upper hand, metasearch is proving to be the great equalizer: leveling the battlefield in the booking wars and enabling hotels to re-stake their claims in the distribution landscape. What’s giving metasearch its clout? The answer is twofold. On one hand, there’s the “meteoric growth […]

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3 characters from the BBC show Fawlty Towers

3 Hotel TV Shows That Are Definitely Worth Watching

For many of us working in hospitality, now is the time of year when business slows down or even enters a seasonal pause. This downtime can be a great opportunity for you to focus on your marketing efforts. That said, sometimes you need a break from thinking about budgets and marketing channels and ROIs. Sometimes […]

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The PRO Effect: Driving More Guests to Your Hotel

You need to be competitive online if you want to drive more guests to your hotel — now more than ever, as the market becomes increasingly diversified and crowded. That’s why today’s hoteliers are focused on gaining greater visibility online while expanding and deepening their market knowledge. It’s how they can boost their businesses and […]

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Image of Grand Central Station bustling with travelers overlaid by the search bar of a hotel metasearch

Search Volume: The Secret to Setting Unbeatable Rates

‘Tis the season to be jolly, deck the halls, and reconsider your pricing strategy for the upcoming spike in holiday-related travel. In the coming weeks, people will be crisscrossing the country and the globe on planes, trains, and automobiles. And whether they’re traveling to spend the holidays with family or to get away from the […]

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desk and computer

10 Web Apps Every Hotelier Should Use

Being a hotelier requires exceptional organisational and multitasking skills. Managing a hotel and having a family life at the same time is the daily reality of many hoteliers. So I’m going to give you a list of 10 Web apps that’ll help you juggle the pieces of your hectic lifestyle. I selected and tested each one myself. You’ll notice they […]

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Base7booking cloud-PMS dashboard on a desk

7 Reasons to Invest in a (Modern) Hotel Management System (Cloud-PMS)

Every hotelier deserves the best for his hotel. By the best, I mean the most innovative technology that will help him manage his hotel efficiently. A Property Management System, like Cloud-PMS, is the core tool of the hotel in terms of application; it helps managing reservations, invoicing, and daily tasks. Because it’s for the good […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).