a MAC computer on a desk with flower pots behind it

Attract More Guests to Your Hotel With Wi-Fi

You, like many other hoteliers and travellers spend countless hours online. Take now for example, you’re reading this post on the web. So it’s no surprise that offering Wi-Fi to hotel guests is as important to your business as it is to their stay. People are now plugged in to their devices and surfing the […]

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a traveller takes photographs on top a mountain peak

Rank Higher on trivago: A How-to Guide for Hoteliers

More than half of individual hoteliers (62%) see increasing bookings as their top business priority according to trivago’s 2015 Hotelier Survey. As a hotelier, this may seem fairly obvious, but your time is limited. Hotel managers are often pulled in many directions with guests and staff to tend to. With only a couple of hours […]

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A person uses a laptop to manage their facebook CTA button

Facebook CTA Button: Earn Hotel Bookings for Free

We’ve got a quick tip to help you boost your bookings. The best part is it’s free, and it’s easy to set up. If you aren’t already taking advantage of Facebook’s ‘Call-to-Action’ (CTA) button then you need to put down that coffee, turn the music low and log in to your Facebook business page. Not […]

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Valentine's Day couple

Love Your Hotel This Valentine’s Day

Ah, yes, the proverbial romantic getaway… It’s become synonymous with Valentine’s Day, just like chocolates and red roses, especially in the UK. So, where are the couples going? The top romantic UK destination in 2015 was unsurprisingly, London. On trivago, it enjoyed almost 15 % of traveller’s hotel clicks. More surprisingly, Manchester took the 2nd […]

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A great hotel profile has detailed info, a solid reputation and accurate pricing

3 Golden Rules for Metasearch Marketing

Ever checked if your hotel is on trivago? Did you know that trivago receives your information and content directly from Online Travel Agents (OTAs)? No? Well guess what: you can be responsible of your own profile on trivago and make metasearch your best performing marketing channel. #1 Be bookable online If you don’t work with […]

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A Contract between Wholesalers and Hoteliers

Hotel Distribution and OTAs: The 3 Stages You Must Know

As a hotelier, you have different options for distributing your hotel rooms in the online market: the wholesale model, the retail model, the merchant model and the tour operator model. The answer to the question above lies within the wholesale model. The wholesale business model Hotel wholesalers are intermediaries. They don’t directly market hotel rooms […]

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Holiday travellers on new years

3 Tips to Attract Last-minute Travellers This Christmas Season

No doubt you and your hotel staff are eagerly preparing for the hustle and bustle that’s about to ensue this season. But is your hotel already fully booked? Use these 3 tips to attract more guests before the presents go under the tree and keep them past the last sip of champagne on New Year’s. […]

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a hotelier online using trivago Direct Connect

Publish Your Hotel Rates Via Trivago Direct Connect

Apply for the open beta of trivago Direct Connect and add your direct rates. As a hotelier, you should be able to publish your website rates as prominently as the OTAs can. In order to do this, you need visibility on the right marketing channels. As a leading global hotel metasearch, we strive to provide travellers […]

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scales of justice

What You Need to Know About the Latest Rate Parity Rulings

What is rate parity? Rate parity describes an agreement between hotels and OTAs. The agreement states that the hotel guarantees to use the same rate and terms for a specific room type, regardless of the distribution channel. The price of the room can regularly change – as such the exact rate is flexible – but […]

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People lining up to stay at a hotel

What Are the Benefits of Metasearch?

Over the past decade, we have seen an explosion of traffic to metasearch travel sites driven by user preferences in technology. 54% of Chinese, 42% of German and 36% of North American travellers now use metasearch sites to compare rates, according to L2 ThinkTank. So it should come as no surprise to hotel owners that the […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).