Un albergatore accoglie i suoi ospiti alla reception

Grow Your Hotel Business with Value-Based Marketing

Today’s travel industry is a rapidly changing environment. Travellers expect more and more from their hotel stay, while the information available to them online is becoming ever more abundant and accessible. It begs the questions: How can hoteliers stay competitive? How can they continue to increase their bookings? The answer to both: With value-based marketing […]

read more
a woman works in her office on improving SEO

SEO 101:A Guide to Best Practices for Hotel Websites

SEO is an Internet marketing strategy, and one that every hotelier with a hotel website should look into. It’s the process of influencing, by several different means, how visible your website is among all the unpaid results generated by a search engine. People search for specific things using specific terms (keywords), search engines yield results […]

read more
beer selection from Corfu Beer

The Value of Strategic Partnerships in Hospitality: How Corfu Beer Is Making a Difference

Successful individuals often have a team of people behind them; the same is true of prosperous businesses. These enterprises are made stronger through the people they employ, the suppliers they work with, and the strategic partnerships they form. I recently discovered an independent brewery, Corfu Beer, situated on the peaceful, north-western shores of Corfu. Tucked […]

read more

Pokémon GO: What Is It, and How Can My Hotel Profit From It?

As I’m writing this, Pokémon GO is being downloaded in the UK faster than you can say “Bob’s your uncle.” Chances are pretty good that by the time you start reading this, your street is enjoying an increase in foot traffic. Not because it’s summer, but because there’s something bringing people (and their cell phones) […]

read more
A football player in a red jersey celebrating a victory

Score Big on trivago

Scoring just got easier, with trivago’s Profile Completion Score. To be more specific, scoring guests’ attention on trivago just got easier. It also got more intuitive and less time consuming, because you as the hotelier have more important things to do than figure out all the myriad, nuanced ways in which you can improve your […]

read more
hotel room with red wall and golden clock

Add Your Hotel to trivago Hotel Manager for Free

Nobody knows your hotel better than you, the hotel manager. From the variety of room types available to the amenities and special offers, travellers want to hear it all – from you! The more detailed information you provide, the easier it is for trivago’s search to promote you to your ideal guests. But first thing’s […]

read more
a computer and save the date announcement sit on a desk

Did You Hear About Our First Talk On trivago Live?

On 7 June we streamed our very first live talk, “Hoteliers Are Struggling to Compete Online – Here’s Why,” from our headquarters in Düsseldorf, Germany, to hospitality professionals around the globe. Couldn’t attend or need a refresher on the key information? No problem: Industry Manager Natalie Gardner’s presentation was captured on film and can be […]

read more
young woman who is taking the sun on the beach

Why Press Trips Can Help Market Your Hotel

Working with bloggers is so important for brands. Many companies, having already realised this, now include it in their marketing strategies and annual PR and advertising budgets. Holding a press trip is a very cost-effective way to promote your hotel. When you invite several select travel bloggers to your hotel, what you get is articles about […]

read more
a young woman sits on a curb and uses her phone to book a hotel

Last-minute Hotel Bookings Are on the Rise

Last-minute hotel bookings are no passing trend. The number of stays booked during the same week as arrival represents a behavioural shift in the way people travel, especially travellers in their 20s and 30s.  And it’s in large part our mobile-dependent lifestyle that has spurred this change. Every day, travellers are turning increasingly to their mobile devices to take care of […]

read more
Hombre en traje gris delante de un edificio

Hotel Distribution and What It Means to Your Business

Hoteliers may be apprehensive when it comes to discussing hotel distribution channels. On one hand, it’s clear that they will need the help of the distributors to achieve higher occupancy rates. On the other hand, doubt arrives when it comes time to choosing the right ones in order to generate both high sales volume and […]

read more
Pages 5 of 7