a computer and save the date announcement sit on a desk

Did You Hear About Our First Talk On trivago Live?

On 7 June we streamed our very first live talk, “Hoteliers Are Struggling to Compete Online – Here’s Why,” from our headquarters in Düsseldorf, Germany, to hospitality professionals around the globe. Couldn’t attend or need a refresher on the key information? No problem: Industry Manager Natalie Gardner’s presentation was captured on film and can be […]

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young woman who is taking the sun on the beach

Why Press Trips Can Help Market Your Hotel

Working with bloggers is so important for brands. Many companies, having already realised this, now include it in their marketing strategies and annual PR and advertising budgets. Holding a press trip is a very cost-effective way to promote your hotel. When you invite several select travel bloggers to your hotel, what you get is articles about […]

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a young woman sits on a curb and uses her phone to book a hotel

Last-minute Hotel Bookings Are on the Rise

Last-minute hotel bookings are no passing trend. The number of stays booked during the same week as arrival represents a behavioural shift in the way people travel, especially travellers in their 20s and 30s.  And it’s in large part our mobile-dependent lifestyle that has spurred this change. Every day, travellers are turning increasingly to their mobile devices to take care of […]

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Hombre en traje gris delante de un edificio

Hotel Distribution and What It Means to Your Business

Hoteliers may be apprehensive when it comes to discussing hotel distribution channels. On one hand, it’s clear that they will need the help of the distributors to achieve higher occupancy rates. On the other hand, doubt arrives when it comes time to choosing the right ones in order to generate both high sales volume and […]

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a MAC computer on a desk with flower pots behind it

Attract More Guests to Your Hotel With Wi-Fi

You, like many other hoteliers and travellers spend countless hours online. Take now for example, you’re reading this post on the web. So it’s no surprise that offering Wi-Fi to hotel guests is as important to your business as it is to their stay. People are now plugged in to their devices and surfing the […]

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a traveller takes photographs on top a mountain peak

Rank Higher on trivago: A How-to Guide for Hoteliers

More than half of individual hoteliers (62%) see increasing bookings as their top business priority according to trivago’s 2015 Hotelier Survey. As a hotelier, this may seem fairly obvious, but your time is limited. Hotel managers are often pulled in many directions with guests and staff to tend to. With only a couple of hours […]

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A person uses a laptop to manage their facebook CTA button

Facebook CTA Button: Earn Hotel Bookings for Free

We’ve got a quick tip to help you boost your bookings. The best part is it’s free, and it’s easy to set up. If you aren’t already taking advantage of Facebook’s ‘Call-to-Action’ (CTA) button then you need to put down that coffee, turn the music low and log in to your Facebook business page. Not […]

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Valentine's Day couple

Love Your Hotel This Valentine’s Day

Ah, yes, the proverbial romantic getaway… It’s become synonymous with Valentine’s Day, just like chocolates and red roses, especially in the UK. So, where are the couples going? The top romantic UK destination in 2015 was unsurprisingly, London. On trivago, it enjoyed almost 15 % of traveller’s hotel clicks. More surprisingly, Manchester took the 2nd […]

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A great hotel profile has detailed info, a solid reputation and accurate pricing

3 Golden Rules for Metasearch Marketing

Ever checked if your hotel is on trivago? Did you know that trivago receives your information and content directly from Online Travel Agents (OTAs)? No? Well guess what: you can be responsible of your own profile on trivago and make metasearch your best performing marketing channel. #1 Be bookable online If you don’t work with […]

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A Contract between Wholesalers and Hoteliers

Hotel Distribution and OTAs: The 3 Stages You Must Know

As a hotelier, you have different options for distributing your hotel rooms in the online market: the wholesale model, the retail model, the merchant model and the tour operator model. The answer to the question above lies within the wholesale model. The wholesale business model Hotel wholesalers are intermediaries. They don’t directly market hotel rooms […]

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