A loyal hotel guest on the balcony of her favorite hotel

What’s Motivating Guest Loyalty for Hotels Today?

Is a loyal hotel guest more valuable than a first-time hotel guest? Tricky question. The inherent rules of hospitality would say no: All guests are equally valuable to the hotel. But what do the economics of loyalty say? The economics of loyalty Retaining existing customers costs less — and has higher profit margins — than […]

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How Metasearch Tools Are Empowering Hotels in 6 Points

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it […]

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a hotel room overlooking a lake

The 10 Distribution Solutions Every Hotel Will Need to Compete in 2018

Staying competitive means embracing these high-priority digital tools and channels.

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Two hoteliers discuss hotel website booking conversions at a table outside.

4 Data-Backed Ideas for Higher Hotel Booking Conversion Rates

“I always prefer to book my hotel on a painfully slow website with pixelated images and questionable data security,” said nobody ever. When it comes to online hotel bookings, and every online purchase really, consumer expectations are all the same everywhere, and they’re all clear. Users expect a booking experience that is speedy, seamless, and […]

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6 Insights from WTM London on How Hotels Can Prepare for 2018

After three days, thousands of conversations, and billions of pounds in business contracts, World Travel Market London 2017 has come to an end. Here’s what we learned about how hotels can prepare for the expected industry growth in 2018. Be a force for positive change Responsible tourism isn’t just better for the world. It’s better […]

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Glossary: Hotel Technology and the Online Distribution Landscape

It’s a brave new world of online hotel bookers, hotel technology, and hotel distribution out there. Here’s a glossary of the key players and tech solutions that’ll help hoteliers navigate today’s online distribution landscape and steer their hotels toward business success. Hotel industry terms: the online distribution landscape Who are the key players and how […]

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A hotel guest drinks coffee while sitting on a couch in a hotel lobby

Good News for Hotels: The Direct Booking Journey Moves to Meta

In a digital age in which OTAs have consistently had the upper hand, metasearch is proving to be the great equalizer: leveling the battlefield in the booking wars and enabling hotels to re-stake their claims in the distribution landscape. What’s giving metasearch its clout? The answer is twofold. On one hand, there’s the “meteoric growth […]

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Top 12 Tips to Get Direct Bookings with Rate Connect

Learn what mistakes to avoid and what actions to take to optimise your Rate Connect investment and ensure the highest possible returns in direct bookings.

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a set of sightseeing binoculars looks over a landscape of hotel rates

Rate Insights: the Shortcut to a Smart Pricing Strategy

Savvy hoteliers know how to set competitive rates. They know what prices will beat their competitors’ and be the most attractive to travellers shopping around—and still be high enough to increase their revenue. How do they know what rates to set? By spying on the competition, of course. Keep tabs on the competition—they’re keeping tabs […]

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Una mujer sentada en una oficina mira a su ordenador y comprueba el rendimiento de su campaña de Rate Connect

Publish Your Website Rates and Drive Direct Bookings with Rate Connect

The way travelers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).