hotel room with modern design

Hotels Drive High-Impact Direct Bookings with Metasearch

Want higher profit margins and lower commission costs? Metasearch is the way to go.

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A loyal hotel guest on the balcony of her favorite hotel

What’s Motivating Guest Loyalty for Hotels Today?

Is a loyal hotel guest more valuable than a first-time hotel guest? Tricky question. The inherent rules of hospitality would say no: All guests are equally valuable to the hotel. But what do the economics of loyalty say? The economics of loyalty Retaining existing customers costs less — and has higher profit margins — than […]

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hotelier attends a trivago webinar on their laptop

trivago Announces a Series of Free Webinars for Independent Hoteliers

The new year is in full swing, and it’s bringing fresh new opportunities and challenges for hoteliers with it. So, what’s on the hotel-industry horizon? And how can independent hoteliers prepare to embrace these new opportunities and take on these new challenges? Last week we revealed the top hotel trends to watch in 2018. In […]

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How Metasearch Tools Are Empowering Hotels in 6 Points

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it […]

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a hotel room overlooking a lake

The 10 Distribution Solutions Every Hotel Will Need to Compete in 2018

Staying competitive means embracing these high-priority digital tools and channels.

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Two hoteliers discuss hotel website booking conversions at a table outside.

4 Data-Informed Ideas for Higher Hotel Booking Conversion Rates

“I always prefer to book my hotel on a painfully slow website with pixelated images and questionable data security,” said nobody ever. When it comes to online hotel bookings, and every online purchase really, consumer expectations are all the same everywhere, and they’re all clear. Users expect a booking experience that is speedy, seamless, and […]

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6 Insights from WTM London on How Hotels Can Prepare for 2018

After three days, thousands of conversations, and billions of pounds in business contracts, World Travel Market London 2017 has come to an end. Here’s what we learned about how hotels can prepare for the expected industry growth in 2018. Be a force for positive change Responsible tourism isn’t just better for the world. It’s better […]

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Glossary: Hotel Technology and the Online Distribution Landscape

It’s a brave new world of online hotel bookers, hotel technology, and hotel distribution out there. Here’s a glossary of the key players and tech solutions that’ll help hoteliers navigate today’s online distribution landscape and steer their hotels toward business success. Hotel industry terms: the online distribution landscape Who are the key players and how […]

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a hotel room in a neutral colour palette

5 Affordable Ways to Improve the Look of Your Hotel Rooms

Hotel guests love the comfort and little luxuries that a quality hotel stay can provide. When browsing for hotels online, travellers are seeking out rooms that suggest modern comfort and value for money. Naturally, better-looking hotel rooms lead to more click-outs on your hotel profile, and this means more bookings. It’s really as simple as […]

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A hotel guest drinks coffee while sitting on a couch in a hotel lobby

Good News for Hotels: The Direct Booking Journey Moves to Meta

In a digital age in which OTAs have consistently had the upper hand, metasearch is proving to be the great equaliser: levelling the battlefield in the booking wars and enabling hotels to re-stake their claims in the distribution landscape. What’s giving metasearch its clout? The answer is twofold. On one hand, there’s the “meteoric growth […]

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