Top 12 Tips to Get Direct Bookings With Rate Connect

Learn what mistakes to avoid and what actions to take to optimise your Rate Connect investment and ensure the highest possible returns in direct bookings.

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a set of sightseeing binoculars looks over a landscape of hotel rates

Rate Insights: the Shortcut to a Smart Pricing Strategy

Savvy hoteliers know how to set competitive rates. They know what prices will beat their competitors’ and be the most attractive to travellers shopping around—and still be high enough to increase their revenue. How do they know what rates to set? By spying on the competition, of course. Keep tabs on the competition—they’re keeping tabs […]

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Una mujer sentada en una oficina mira a su ordenador y comprueba el rendimiento de su campaña de Rate Connect

Publish Your Website Rates and Drive Direct Bookings with Rate Connect

The way travellers search for and book hotels is changing, with industry data indicating a continued increase in online bookings compared to offline. If hoteliers want to stay in the game and not miss out on a growing number of bookings, they’ll have to keep up with this trend and get online themselves. But it’s […]

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A hotel event space laid out for a wedding

3 Ways Your Online Reputation Is Costing You Event Bookings

Learn how your online reputation impacts your ability to capture event bookings, and your hotel's overall guest experience.

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3 Types of Data Every Hotelier Needs to Access

It seems like no matter where we turn our attention, the terms “big data” and “analytics” are everywhere, hitting the headlines and popping up in conversation. But, they’re not just buzzwords anymore. People from all sorts of industries are praising the benefits of using these prized bundles of information to make decisions for their businesses, […]

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A woman stands at the window of a hotel room

5 Hotel Websites Inspiring Guests to Book

The majority of hotels are losing out on a lot of business for one very simple reason: their hotel website is poorly designed. It isn’t optimised. It isn’t converting interested travellers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel website—which is […]

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The New Dashboard: Simple Data, Impactful Performance Tracking

New on your trivago Hotel Manager dashboard: the metasearch performance tracking you requested.

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A hotelier uses the best hotel email campaigns ideas to draft his first email

Hotel Email Campaigns Every Hotelier Should Be Sending

Looking to run an email campaign with targeted messages and key timing? These 4 are your best bet.

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A Hamburg city scene, the location of the first 25hours hotel

A Hotelier’s Road to Success with trivago Hotel Manager PRO

Nowadays, the choices available for travellers to book a hotel online are endless. However, we at trivago believe that the ideal way to offer our travellers the best hotel deals is by working closely with you, the hotelier. After all, you know perfectly well what your hotel has to offer. That’s why we want your […]

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layout of an Instagram Stories post, as marketing tactic for hotels

How to Use Instagram Stories to Market Your Hotel

Instagram Stories, a new feature that lets users post a series of photos and videos that play as a slideshow and disappear after 24 hours, has revolutionised online marketing for all brands—hotels included. Virginia Contreras, creator of the blog lahotelista.net, walks hoteliers through the 10 steps of establishing an effective Instagram Stories strategy that keeps […]

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