hand typing on a laptop

Free Webinar: How to Win More Direct Bookings from Data

Register now to watch the exclusive free trivago-Tnooz webinar on March 30 at 17:00 CET. We’re teaming up with Tnooz, a leading global voice in the industry for travel and hospitality technology, to present an exclusive free trivago-Tnooz TLearn webinar for hoteliers: “How to win more direct bookings from data.” Hoteliers are busy keeping their guests […]

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Visitors’ Profile: Know Your Guests, Grow Your Business

Know your guests How well do you know your guests? What about the travellers who could potentially become your guests? To optimise your hotel profile so it gets more visitors and drives more bookings, you need to know your audience—where they come from, why they’re travelling, how many nights they typically book. Because in the […]

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A young hotelier works on her hotel’s email marketing campaign on her laptop

Email Marketing Basics That’ll Get Your Hotel Started

Open rates, ESP, data integration. . . Email marketing jargon can make this powerful channel seem intimidating. But don’t worry, we’re here to break it all down for you. Done right, email marketing drives more conversions than any other channel, so it’s time you start taking full advantage of it. No matter the size of […]

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Loyalty Programs: The Latest Revenue-Booster for Hotels

Guests love a good loyalty program, and it’s easy to see why: the rewards. From vouchers and points redeemable for cash to upgrades and a sense of exclusivity, the delight of a direct benefit makes for loyal customers. The loyalty programs now emerging everywhere on the hotel scene are nothing new. Rather, they hearken back […]

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3 Reasons Why Email Marketing is Essential for Your Hotel

Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in. So you need to ask yourself: Is your hotel capitalising on this affordable and easy-to-maintain marketing channel? If it isn’t, it really should be. Here’s […]

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Hotel Tech Is the Key to Better Business in 2017

Hotels are changing the way they run their businesses. Stay ahead of the curve with our trends forecast for hotel tech in 2017. Subscribe to the blog at the bottom of this post and receive tips on the latest trends right in your inbox each month, this year and beyond. 

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The PRO Effect: Driving More Guests to Your Hotel

You need to be competitive online if you want to drive more guests to your hotel—now more than ever, as the market becomes increasingly diversified and crowded. That’s why today’s hoteliers are focused on gaining greater visibility online while expanding and deepening their market knowledge. It’s how they can boost their businesses and beat the […]

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Business Travellers: Appeal to Their Needs to Fill Your Rooms

In travel, the business segment accounts for almost a third of the entire industry’s valuation. Business travellers take on average 20 trips a year (per travel.usnews.com), making this demographic a highly profitable one. If your accommodation is typically quiet Monday to Friday, business travellers could be the key to a booked-to-capacity workweek. They also tend to book their stays […]

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a small child and her infant sister nestled in a hotel bed

Is your Hotel Family Friendly? 7 Ways to Let Guests Know

Every time I travel with the family, I notice how tough it can be to find places that can accommodate groups of three or more. But it shouldn’t be this way. Families make for highly lucrative guests, since they’ve got more people to budget for (compared to single- or double-room occupants). By positioning your hotel as […]

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a couple enjoys the surrounding view over the city at sunlight

How to Attract Lucrative Honeymooners to Your Hotel

In England alone, there are almost a quarter of a million weddings every year. Hence the whopping £10 billion the UK wedding industry generates annually. For this reason, hotel managers pay close attention to nuances and trends regarding weddings. But what about honeymoons and honeymooners? Somewhere along the line, hoteliers the world over dropped the […]

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