The trivago Awards Are Almost Here: Are You a Contender?

As you’re reading this, we’re busy determining which are the best hotels across the UK and Ireland. The decision will be based on over 175 million reviews—and because we’re a hotel metasearch and therefore an independent entity, you know our selection will be unbiased and accurate. This Autumn, we’ll reveal in the annual trivago Awards […]

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freshly baked cookies on a plate

3 Ways to Surprise and Delight Guests that Generate Glowing Reviews

A surprise and delight approach to guest experience often has a bigger impact on reputation management than any other tactic. Why? Because it prompts others to speak on your behalf through glowing reviews. And, as we all know, word-of-mouth is the best form of advertising. In this article, I’ll explain what this really means and tell you how you can […]

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man on top of mountain looking at the view

How to Create Memorable Guest Experiences Within Your Local Context

According to Phocuswright, Europeans spend a lot on travel activities—approximately €38 billion is the figure cited. And the increasing number of Segway tours, museum walks, and pub crawls being touted throughout cities around the world demonstrates that many areas of the tourism industry are scrambling to reap a share of the revenue. How can the […]

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the 17th century period facade of hotel casa do outeiro tuias

5 Little Details that Make a Big Impact on Guest Experience

A couple of weeks ago, I left office life behind for a few days to make the most of a long weekend. While in the land of pumpkin jam and port wine, I had the pleasure of staying at a breathtaking B&B—for the second time around. Nestled in the hillsides of Portugal’s renowned Douro Valley, the oldest […]

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facade of a hotel with red and white awnings

Online Reputation: 3 Reasons Why It Needs to Be Managed Daily

Is a bad review (or two) getting you down? Are you working really hard to make sure everything goes smoothly, only to find that no matter what, there are some customers you just can’t please? Shying away from your online hotel profiles because online reputation management can be daunting? We hear you. It happens. Rest assured, you’re […]

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Web 2.0 Can Save Your Hotel’s Online Reputation

In our previous blog post ”Worried about Your Hotel’s Online Reputation” we discussed how important online reputation has become for hotels. We looked at how the booking habits of travellers have morphed over the years and examined the shift from static offline hotel marketing to today’s multifaceted digital approach. Now we’re going to take it […]

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a hotel manager works on his online reputation

Worried About Your Hotel’s Online Reputation?

Online reputation is a major concern for many business owners. To help you manage yours, we’ve put together a series of posts on the topic. Here’s a hypothetical case to help kick off our first post of the series. — Ann jumped out of bed this morning with more excitement than the average weekday inspires […]

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