Base7booking cloud-PMS dashboard on a desk

7 Reasons to Invest in a (Modern) Hotel Management System (Cloud-PMS)

Every hotelier deserves the best for his hotel. By the best, I mean the most innovative technology that will help him manage his hotel efficiently. A Property Management System, like Cloud-PMS, is the core tool of the hotel in terms of application; it helps managing reservations, invoicing, and daily tasks. Because it’s for the good […]

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Close up of a person holding a tablet

Metasearch and OTAs: Do You Know the Difference?

Metasearch and OTAs are often mistakenly thought of as being one and the same, when fact they are different platforms that can both work to grow your business in unique ways. This is a common misconception among hoteliers, as travellers use both platforms to search for hotels. It’s important for hotel managers to know how metasearch and OTAs […]

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a female hotel manager working at her desk on a laptop

Advertising Online Explained: A look at the CPM, CPC, and CPA

If you purchase ads online, the cost of advertising is likely presented in CPM, CPC, or CPA. All these abbreviations are a part of the online marketing lexicon nowadays. The acronyms are most familiar among those in the advertising industry or in a marketing role. For the typical business owner,  these are often completely new […]

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crowd of people at ITB Berlin

trivago @ ITB: The Future of Travel

ITB has come and gone. It’s incredible to think that just a week ago ITB’s 50th anniversary was in full swing. As the world’s leading travel trade show, it brought together people and companies from across the travel industry and the globe. While maintaining its rich culture and international perspective, it also delivered on its […]

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trivago Booth at ITB Berlin

trivago @ ITB Berlin– Day 3

It’s day three at ITB Berlin! And it’s time to learn and socialise. That’s the great thing about this tradeshow. It’s networking, it’s socialising, it’s learning, and it’s business all in one. That said, I am dedicating today to learning. The ITB App is an excellent resource for daily updates and it’s constantly live-streaming details […]

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trivago @ ITB Berlin – Day 2

It’s day two at ITB Berlin! Today is the day for networking: You can just feel it. The show is abuzz. But something’s different. There’s something in the air today that makes us even more excited than the day before. At first I tried to put my finger on it but couldn’t. And then it […]

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trivago's stand at ITB Berlin 2016 with people crowding in front

trivago @ ITB Berlin -Day 1 at the World’s Leading Travel Tradeshow

Let the show begin! Tradeshows are incredible to behold. Especially travel and tourism related ones. They’re chalked full of energy, new people, and memorable experiences not to mention incredible visuals. The bigger they are, the better. This week I’m at ITB Berlin, the world’s leading travel trade show. I will be writing to you from […]

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a female traveller is looking forward to spring 2016 and beyond

Spring Travel Trends & Predictions for Hotels in 2016

Predicting the future is no easy task. Frankly, most would safely proclaim that it’s impossible. But who doesn’t dream about it from time to time? I know I do. Especially when it comes to business. What if I do X and it results in the added income of Y, multiplied by….well, you get the idea. […]

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trivago and Base7booking logos

Executive Series: Johannes Thomas on trivago Acquiring Base7booking

It’s a pleasure to announce the acquisition of Base7booking and share the strategic background behind this decision. Joining forces makes us richer in talent and knowledge and gives us the opportunity to fuel the urgently-needed change towards cutting-edge technology in the hotel industry. With this move, we are strengthening our commitment to empower hoteliers to […]

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trivago hotel marketing words are popping out of a glossary

Glossary: Hotel Industry and Metasearch Marketing Explained

In today’s online world, hotel marketing is ever-changing. Tools like metasearch are at the forefront of helping hotels grow their business online. To make sense of it all we’ve created this glossary. Not only will we continue to build this out and demystify these tools and techniques, but we’ll cover other key industry terms, marketing phrases […]

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