President of HOTREC Susanne Kraus-Winkler

Exclusive Interview With the President of HOTREC

It was a privilege for me to speak with the voice of the European hospitality industry, Ms. Susanne Kraus-Winkler, president of HOTREC, the trade association of Hotels, Restaurants and Cafés in Europe. And I’m glad to share with you the global insights and trends about our sector that she revealed to me in our exclusive […]

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Frankfurt City Centre will play host to the Pricing & Distribution Day 2016

Pricing & Distribution Day 2016 in Frankfurt

There are two key elements that help convert an average hotel into the ultimate success story. They are: pricing and distribution. Want to generate more bookings?  You need to have competitive rates. Want to get better rankings on search?  You need distribution. Want to run a successful online campaign? You can — when you have attractive pricing, and when you have […]

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The Direct Booking Summit 2016 – Highlights

Last week I flew to London to participate in the first Direct Booking Summit, organised by Triptease. My aim? To tune in to a discussion centred around a very hot topic this year: direct bookings. You’ve probably heard the term tossed around a lot recently. And it’s no light subject, either. With more and more hoteliers around […]

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exterior of palea perithia luxury bed and breakfast the Merchant's House

Hoteliers as Diplomats: Inspirations from The Merchant’s House in Old Perithia

Stroll along the olive-strewn mountain passes of the northeastern corner of Corfu, and you may stumble upon its hidden gem and oldest village: Palea Perithia (Old Perithia). At first glance, you wouldn’t know that a once prominent Greco-Venetian town lay just below the rounded peak of Mount Pantokrator. But there’s a village there that embodies the Greek […]

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Two colleagues use the trivago Hotel Manager tool

Spotlight on Product

Big things are always happening with trivago Hotel Manager — updates, improvements, new features and services. We’re constantly working to provide you with better, simpler, and more effective means to market your hotel and manage your online presence on trivago and we want to keep you in the loop. Every month we’ll be posting here […]

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5 Ways You Can Turn Your Website Into a Revenue Engine

1. Have a clear “Book Now” button It might seem like we’re stating the obvious, but you’d be surprised by how many hotel websites fail to create a clear call-to-action. Whether it be font, colour, scale or screen position, these factors are all highly important for your “book now” button, which is crucial to making […]

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hotel manager's computer desktop open to tnooz, skift, and hotelmarketing'com results

3 Global Travel News Sites that Hoteliers Need to Read

Hotels big and small benefit significantly when their managers are up to date on the latest global travel trends and news. When major industry players announce acquisitions of smaller brands or launch new applications for hoteliers and hospitality professionals, you need to know, as such happenings can without a doubt impact your business. When you’re in the […]

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Berlin skyline

trivago Participates in HEDNA’s European Global Distribution Conference

trivago is heading to Berlin next week to talk about the world of metasearch and the ever-evolving landscape of hotel electronic distribution. Daniel Holl, Head of Global Hotel Sales, is joining industry executives from around the globe at HEDNA’s European Global Distribution Conference held from June 14-16, 2016. For 25 years, HEDNA (Hotel Electronic Distribution Network Association) […]

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Digital Travel Summit 2016 in London

trivago Joins the Talk at the Digital Travel Summit 2016 in London

Early this month we’ll be heading to the Digital Travel Summit 2016 in London. While there, we’ll join travel industry executives to discuss how metasearch marketing and technology can successfully improve hoteliers ‘business and drive online revenue growth. With heightened competition in a multi-channel environment, the need for personalization, brand differentiation, and customer loyalty is more pressing […]

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a computer and save the date announcement sit on a desk

trivago Live Is Here! Register Today

Register now for free to watch the very first trivago Live talk on June 7 at 16:00 CEST We’re thrilled to present a new series of live-streamed talks, and we’re inviting all interested hoteliers, members of the media, and hospitality enthusiasts to take part. trivago Live will be moderated by trivago’s Industry Manager for UK and Ireland, Natalie Gardner. It will be held […]

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