An infographic of a glossary of marketing terms for hoteliers

Glossary: Hotel Industry and Metasearch Marketing Explained

What does CPC stand for? And CTR? IBE? With all the new hotel marketing methods today, hoteliers need a glossary of marketing terms to make sense of it all.

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Title; Managing Director Johannes Thomas gives trivago's take on the status of direct bookings for hotels, and how hotels can increase direct bookings (edited)

trivago’s Johannes Thomas on the Status of Direct Bookings

trivago’s take on the status of direct bookings and why you won’t see a "book on trivago" feature.

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an open laptop showing the results of online marketing campaigns, next to a cup of coffee

Advertising a Hotel Online: A Look at CPM, CPC, and CPA

CPM, CPC, CPA . . . meaning what, exactly? Anyone in the advertising industry or in a marketing role will be all too familiar with these terms — which are abbreviations for different pricing models for online marketing campaigns, by the way. But for independent hoteliers new to the online marketing scene, these may very […]

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Mirai CEO Pablo Delgado poses in front of his company's logo

CEO of Connectivity Provider Mirai on trivago Express Booking

Ayre Hotels is the first Spanish hotel chain being launched with trivago Express Booking, thanks to technology provided by Mirai, a hotel technology company dedicated to supporting hotels in optimising their distribution for greater revenue and a better user experience.  We recently spoke with Mirai CEO Pablo Delgado to get his take on hotel technology […]

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Johannes Thomas of trivago and Douglas Quinby of Phocuswright on stage discussing hotel metasearch

Johannes Thomas Talks Metasearch with Phocuswright

Attendees at Phocuswright Europe 2017 saw trivago Managing Director Johannes Thomas take the stage with Douglas Quinby, Phocuswright’s Senior Vice President, Research, for an executive interview. In the discussion, Thomas dives into his fascination for technology and the hospitality industry; describes how eliminating corporate hierarchies fuels entrepreneurial passion and progress; and explains why trivago is […]

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hotel marketing takeaways Travelmedia congres Brugge

3 Takeaways on Hotel Marketing from the Travelmedia Congres

We recently attended Travelmedia Congres in Brugge to meet with hoteliers and exchange insights with other hospitality industry experts. Those who attended got to see trivago data on traveller search behaviour, learn about the importance of affordable and intuitive hotel technology, connect with travel experts, and gain access to the latest insights on hotel marketing. […]

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Hoteliers follow a free webinar on their laptop

Free Webinar: Hoteliers Are Missing Out on Bookings by Not Embracing Technology

Are you struggling with hotel technology? Find out how to capitalize on it for more bookings.

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Brighton beach and ferris wheel in summer

trivago Reveals 2017 Summer Travel Trends for the UK

Popular destinations, price preferences and other traveller behaviour for UK destinations in summer 2017

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The cliffs of Moher under a blue summer sky

trivago Reveals 2017 Summer Travel Trends for Ireland

In preparation for the busy summer season, we’ve analysed trivago data to identify the biggest summer travel trends for Ireland. These insights into traveller search behaviour reveal where visitors to Ireland are coming from, which cities they’re going to, how long they’ll stay and how much they’ll pay this summer. The following information relates to […]

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A hotelier sitting in front of her desk wondering what questions to ask about trivago Hotel Manager and her account

8 Questions Hoteliers Ask about trivago Hotel Manager

What is trivago Hotel Manager? We’re so glad you asked. Read the answer to this question and more.

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