Hotel Technology: 4 Trends That Are Here for the Long Haul

These trends promise to stick around. Find out what they are and what they mean for your hotel.

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5 Hotel Trends That Are Transforming the Guest Experience

Discover the 5 hotel trends that are having the biggest impact on the guest experience this year.

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trivago Now Gives Hoteliers Access to Over 5 Billion Room Rates

Read up on the new Rate Insights: more data on rates for a more competitive pricing strategy.

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an open laptop showing the results of online marketing campaigns, next to a cup of coffee

Advertising a Hotel Online: A Look at CPM, CPC, and CPA

CPM, CPC, CPA . . . meaning what, exactly? Anyone in the advertising industry or in a marketing role will be all too familiar with these terms — which are abbreviations for different pricing models for online marketing campaigns, by the way. But for independent hoteliers new to the online marketing scene, these may very […]

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Why Are Hoteliers Taking Their Properties to the Cloud?

Every day more hoteliers switch to a cloud-based property management system. It’s easy to see why.

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An infographic of a glossary of marketing terms for hoteliers

Glossary: Hotel Industry and Metasearch Marketing Explained

What does CPC stand for? And CTR? IBE? With all the new hotel marketing methods today, hoteliers need a glossary of marketing terms to make sense of it all.

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Title; Managing Director Johannes Thomas gives trivago's take on the status of direct bookings for hotels, and how hotels can increase direct bookings (edited)

trivago’s Johannes Thomas on the Status of Direct Bookings

trivago’s take on the status of direct bookings and why you won’t see a "book on trivago" feature.

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Mirai CEO Pablo Delgado poses in front of his company's logo

CEO of Connectivity Provider Mirai on trivago Express Booking

Ayre Hotels is the first Spanish hotel chain being launched with trivago Express Booking, thanks to technology provided by Mirai, a hotel technology company dedicated to supporting hotels in optimising their distribution for greater revenue and a better user experience.  We recently spoke with Mirai CEO Pablo Delgado to get his take on hotel technology […]

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Johannes Thomas of trivago and Douglas Quinby of Phocuswright on stage discussing hotel metasearch

Johannes Thomas Talks Metasearch with Phocuswright

Attendees at Phocuswright Europe 2017 saw trivago Managing Director Johannes Thomas take the stage with Douglas Quinby, Phocuswright’s Senior Vice President, Research, for an executive interview. In the discussion, Thomas dives into his fascination for technology and the hospitality industry; describes how eliminating corporate hierarchies fuels entrepreneurial passion and progress; and explains why trivago is […]

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hotel marketing takeaways Travelmedia congres Brugge

3 Takeaways on Hotel Marketing from the Travelmedia Congres

We recently attended Travelmedia Congres in Brugge to meet with hoteliers and exchange insights with other hospitality industry experts. Those who attended got to see trivago data on traveller search behaviour, learn about the importance of affordable and intuitive hotel technology, connect with travel experts, and gain access to the latest insights on hotel marketing. […]

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