A bird’s eye view of a women in a large sun hat lounging in the shallow end of a pool

5 Loyalty Program Trends Hoteliers Need to Adopt

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travellers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse […]

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Millennials in a hotel having coffee and breakfast in bed

Interview: Attract Millennials Like a Peer-to-Peer Accommodation

Connecting with locals seems to be the most valuable experience for the millennial who wants to see the world. The question is: How can hotels benefit from the rise of the sharing economy and the boom in peer-to-peer accommodations? Because where there is growth, there are opportunities to be seized. Anna De Visser-Amundson and Jeroen […]

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female traveller using her smart phone to take a selfie

Six Ideas for “Social Selling” Your Hotel

As the world of online hotel marketing changes and evolves with technology, approaching potential guests and maintaining relationships with them requires more than just a nice hotel image and grammatically correct descriptions. Social selling can give your hotel a competitive marketing edge that you might not have considered before. What is social selling? Social selling […]

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5 Tips for Instagram Photos That’ll Incite Hotel Envy

Around 80 million posts are shared on Instagram daily. It’s one of the fastest growing social media channels, and its appeal is undeniable. Most of us are visual creatures, and Instagram is full of pictures. But what is it about some accounts that makes us green with envy — both for the beauty of their content […]

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A B&B’s turquoise wooden door with a “gone viral” sign on it

Everything Hoteliers Need to Know About Hashtags

By now you’ve probably noticed the # symbol (now also known as the hashtag) followed by a word or phrase (without capitalization or spaces) all over social media. And you might be wondering what it’s all about. I’ll tell you #whatitsallabout because you need to be working hashtags into your own advertising tactics. They might […]

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a lodge style hotel with a pool infront

Your Hotel Needs to up Its Digital Curb Appeal With Better Images

Curb appeal: it’s the attractiveness of a building (such as your hotel) as viewed from the street—the curb, if you will. And digital curb appeal? The attractiveness of a business (again, let’s say your hotel) as seen online. But what actually constitutes a hotel’s digital curb appeal? In a word: images. So listen up, because […]

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Photographer Mateusz Chojnacki with his camera gear

5 Tips from a Pro Photographer for Better Visual Content

Captivating visual content will set your hotel apart from the competition, hands down. Even if you have great rates and a solid reputation, people tend to prefer accommodations that meet their emotional needs as well as their logistical ones. They’re not just looking for a bed; they’re looking for a memorable stay. You probably aren’t the only […]

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hotel near marina

3 Ways to Attract Millennials to Your Hotel

When it comes to marketing your business, we can’t stress the importance of targeting millennials enough. These thirty-something-year-olds make up a powerful audience of tech-savvy individuals with disposable incomes, a love of travel, and a thirst for life. This group is also completely unlike the travelers who came before them. Millennials have a different set of values […]

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a bride in her hotel suite

5 Ways to Make Your Hotel Wedding Friendly and Boost Profits

You want what every hotel manager wants: You want to grow your business. Sure, you can streamline your marketing efforts and budget your costs to trim the fat and maximise profits. But you don’t want to stop there. You want to get in on the lucrative niche market that generates over £10 billion annually in the UK alone: weddings. […]

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a woman with a red beanie and an old 35mm camera

3 Must-try Tips for Better Hotel Images on a Budget

The time has come for better hotel images. Perhaps the images you have are outdated or inconsistent, or perhaps they just don’t do justice to your hotel. You could decide that expense is no object, and reach deep into your coffers to finance a professional photo shoot. You would expect the outcome to be spectacular—immaculately staged, […]

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