Social Media for Hotels: 5 trivago Award Winners That Are Nailing It

Hashtags and tweets and “Likes,” oh my. Social media for hotels is its own beast. And it can be intimidating. But once you’ve tamed it, you’ll have at your disposal a means to engage influential millennial travelers, bolster your hotel’s online reputation, build strong relationships with loyal guests, and create crucial SEO content. And yes, social media […]

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A graphic depicting a trivago hotel profile being lifted by a Special Offer tag

Hotels Can Publish Their Special Offers to Attract Travelers on trivago

Use this update to give travelers excellent reasons to book your hotel. Here's how.

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a vibrant moroccan hotel room

The Most Important 2018 SEO Updates for Hotel Websites

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be the last time, either. Because, as we revealed in “The 10 Distribution Solutions Every Hotel Will Need to Compete […]

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The Complete Guide to Email Marketing for Hotels

Everything you need to know to successfully market your hotel and drive bookings via email.

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trivago hotel details will help your property stand out

The Importance of Hotel Details to a Hotel’s Online Performance

The hotel industry has been abuzz with talks surrounding the importance of photos and reviews. It’s an indisputable fact that both of these things set expectations and significantly affect travellers’ decisions. But they are just small parts of a larger picture, and they’re not even the first step in promoting your hotel to prospective guests. That would […]

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The Prince George Hotel in Halifax

Why You Should Market Your Hotel to Millennials This Summer

Millennials. If you’re not already marketing your hotel to them, you need to start. This influential demographic of 20- and 30-year-olds has got significant spending power and technical prowess, and they love to travel. They live life to the fullest and aren’t afraid to part with their money to do so. And they’re changing the way that […]

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An areal view of a charming European city location

Location: A Basic Detail That Hotels Are Not Leveraging

Location, they say, is everything. But having a great hotel location counts for little if it’s not listed online. Hoteliers who neglect to add their hotel address to their website and online profiles are missing out on business. And they may even be jeopardizing their customer service before their guests even arrive. But it doesn’t […]

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How Content Can Make or Break a Hotel’s Success Online

Is your online content working for you or against you in driving bookings?

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A bird’s eye view of a women in a large sun hat lounging in the shallow end of a pool

5 Loyalty Program Trends Hoteliers Need to Adopt

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travellers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse […]

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Millennials in a hotel having coffee and breakfast in bed

Interview: Attract Millennials Like a Peer-to-Peer Accommodation

Connecting with locals seems to be the most valuable experience for the millennial who wants to see the world. The question is: How can hotels benefit from the rise of the sharing economy and the boom in peer-to-peer accommodations? Because where there is growth, there are opportunities to be seized. Anna De Visser-Amundson and Jeroen […]

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