5 Tips for Instagram Photos That’ll Incite Hotel Envy

Around 80 million posts are shared on Instagram daily. It’s one of the fastest growing social media channels, and its appeal is undeniable. Most of us are visual creatures, and Instagram is full of pictures. But what is it about some accounts that makes us green with envy — both for the beauty of their content […]

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The Last Day at WTM: Big Hotel Marketing Ideas for Small Hotels

The final day of the World Travel Market (WTM) has come and gone. Now it’s time to get back into the swing of things at our head office. As we do, we bring with us the experiences, stories, and big hotel marketing ideas discussed this week. On day one, we focused in on ways hoteliers […]

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people try VR at the Dubai stand a part of the world travel market

World Travel Market (WTM): Day Two Takeaways in Photos

It’s day two of this year’s World Travel Market (WTM), taking place at London’s ExCeL conference centre. Yesterday we shared the show’s trending topics for independent hoteliers, focusing on ways they can encourage direct bookings now and in 2017. We then let you in on a proven digital marketing strategy, revealed by the respected GM of Hotel […]

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trivago stand at WTM london with many hoteliers in front

WTM London Just Wrapped Up Day One: Here’s What Happened

The last 24 hours passed by at lightning speed. Just yesterday the team and I were on our way to the much-anticipated World Travel Market (WTM) in autumnal London. Bright and early this morning, we joined over 5,000 exhibitors and 50,000 travel and hospitality professionals from around the world to officially kick off the 37th […]

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5 Updates Hoteliers Need to Make to Their Hotel Profiles Right Now

While planning a recent trip through North-Central Europe, I noticed a major opportunity for hoteliers to increase bookings and surpass their competition. By updating five high-priority areas of their hotel profiles, hotels can increase the number of bookings they receive online. I’ve written them down in order of importance below. If time is an issue, […]

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A B&B’s turquoise wooden door with a “gone viral” sign on it

Everything Hoteliers Need to Know About Hashtags

By now you’ve probably noticed the # symbol (now also known as the hashtag) followed by a word or phrase (without capitalization or spaces) all over social media. And you might be wondering what it’s all about. I’ll tell you #whatitsallabout because you need to be working hashtags into your own advertising tactics. They might […]

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Big ben stands tall behind a view of the Thames

We’re Inviting Hoteliers to Join Us at WTM London 2016

This Autumn, over 5,000 exhibitors and 50,000 travel and hospitality professionals from around the world will descend upon ExCeL London to attend World Travel Market (WTM). Given the royal nod in 1980, this event is in its 37th year and for good reason. It’s where roughly £2.5 billion (USD$3.19 billion) in travel business is done. So, […]

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freshly baked cookies on a plate

3 Ways to Surprise and Delight Guests that Generate Glowing Reviews

A surprise and delight approach to guest experience often has a bigger impact on reputation management than any other tactic. Why? Because it prompts others to speak on your behalf through glowing reviews. And, as we all know, word-of-mouth is the best form of advertising. In this article, I’ll explain what this really means and tell you how you can […]

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A unique hotel room concept looking less traditionall

3 of the World’s Most Inspiring Hoteliers

In any business, success comes from drive and passion more than anything else. That said, motivation can wane at times. What better way to restore your focus and reinvigorate your imagination than to read about an inspiring role model? To help keep your motivation high in seasons to come, we’ve crafted a select list of […]

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a lodge style hotel with a pool infront

Your Hotel Needs to up Its Digital Curb Appeal With Better Images

Curb appeal: it’s the attractiveness of a building (such as your hotel) as viewed from the street—the curb, if you will. And digital curb appeal? The attractiveness of a business (again, let’s say your hotel) as seen online. But what actually constitutes a hotel’s digital curb appeal? In a word: images. So listen up, because […]

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