Hotel trends transforming guest experience

5 Hotel Trends That Are Transforming the Guest Experience

Discover the 5 hotel trends that are having the biggest impact on the guest experience this year.

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trivago Gives Hoteliers Access to Over 5 Billion Room Rates with Rate Insights

Read up on the new Rate Insights: more data on rates for a more competitive pricing strategy.

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An areal view of a charming European city location

Location: A Basic Detail That Hotels Are Not Leveraging

Location, they say, is everything. But having a great hotel location counts for little if it’s not listed online. Hoteliers who neglect to add their hotel address to their website and online profiles are missing out on business. And they may even be jeopardizing their customer service before their guests even arrive. But it doesn’t […]

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Why Are Hoteliers Taking Their Properties to the Cloud?

Every day more hoteliers switch to a cloud-based property management system. It’s easy to see why.

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An infographic of a glossary of marketing terms for hoteliers

Glossary: Hotel Industry and Metasearch Marketing Explained

What does CPC stand for? And CTR? IBE? With all the new hotel marketing methods today, hoteliers need a glossary of marketing terms to make sense of it all.

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Title; Managing Director Johannes Thomas gives trivago's take on the status of direct bookings for hotels, and how hotels can increase direct bookings (edited)

trivago’s Johannes Thomas on the Status of Direct Bookings

trivago’s take on the status of direct bookings and why you won’t see a "book on trivago" feature.

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an open laptop showing the results of online marketing campaigns, next to a cup of coffee

Advertising a Hotel Online: A Look at CPM, CPC, and CPA

CPM, CPC, CPA . . . meaning what, exactly? Anyone in the advertising industry or in a marketing role will be all too familiar with these terms — which are abbreviations for different pricing models for online marketing campaigns, by the way. But for independent hoteliers new to the online marketing scene, these may very […]

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How Content Can Make or Break a Hotel’s Success Online

Is your online content working for you or against you in driving bookings?

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Johannes Thomas of trivago and Douglas Quinby of Phocuswright on stage discussing hotel metasearch

Johannes Thomas Talks Metasearch with Phocuswright

Attendees at Phocuswright Europe 2017 saw trivago Managing Director Johannes Thomas take the stage with Douglas Quinby, Phocuswright’s Senior Vice President, Research, for an executive interview. In the discussion, Thomas dives into his fascination for technology and the hospitality industry; describes how eliminating corporate hierarchies fuels entrepreneurial passion and progress; and explains why trivago is […]

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hotel marketing takeaways Travelmedia congres Brugge

3 Takeaways on Hotel Marketing from the Travelmedia Congres

We recently attended Travelmedia Congres in Brugge to meet with hoteliers and exchange insights with other hospitality industry experts. Those who attended got to see trivago data on traveller search behaviour, learn about the importance of affordable and intuitive hotel technology, connect with travel experts, and gain access to the latest insights on hotel marketing. […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).