A woman stands at the window of a hotel room

5 Hotel Websites Inspiring Guests to Book

The majority of hotels are losing out on a lot of business for one very simple reason: their hotel website is poorly designed. It isn’t optimised. It isn’t converting interested travellers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel website—which is […]

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10 Common Pitfalls of Loyalty Programs for Independent Hotels

A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one.

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The New Dashboard: Simple Data, Impactful Performance Tracking

New on your trivago Hotel Manager dashboard: the metasearch performance tracking you requested.

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Colourfully wrapped gift boxes with the tag ‘just for you’ indicating exclusivity

What Makes the World’s Best Hotel Loyalty Program So Successful

Know what makes the best hotel loyalty program so successful? We do. Learn from the best here.

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A hotelier uses the best hotel email campaigns ideas to draft his first email

Hotel Email Campaigns Every Hotelier Should Be Sending

Looking to run an email campaign with targeted messages and key timing? These 4 are your best bet.

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Hotel bed with grey, over-turned sheets.

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty reward programs can make the difference between having a fully booked calendar – or not. Run a small hotel? Here’s what you need to do.

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A hotel room concept with plush, high-quality linens attracts guests

The Room Amenities That Matter Most to Your Hotel Guests

The quality and availability of basic room amenities can make or break the guest experience. Give guests exactly what they want—only better.

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A bird’s eye view of a women in a large sun hat lounging in the shallow end of a pool

5 Loyalty Program Trends Hoteliers Need to Adopt

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travellers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse […]

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a hotelier checking off items from a hotel reputation checklist

The Daily Checklist for Managing Your Hotel Reputation

The trivago team recently set up shop at the world’s leading travel trade show—ITB Berlin. It was an exciting time for us, to be meeting with hoteliers and advertisers, discovering what’s on the horizon for the hospitality industry. No less exciting, for me at least, was staying at a hotel with a great hotel reputation. […]

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Bath and candles in luxury hotel room

The Future of Luxury Travel & Hospitality at ITB Berlin

Of all the star categories and segments within the travel and hospitality industry, the luxury segment is growing faster than the rest. This is welcomed news for four and five-star hotels. As the B2B portion of ITB Berlin comes to an end, we explore the future of luxury travel and hospitality. Today’s goal? To define […]

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