London, the UK. Red bus in motion and Big Ben

trivago Joins the Conversation at Skift Forum Europe 2017

We’re thrilled to be participating in the first-ever Skift Forum Europe in London on 4 April. Over the past three years, Skift’s Global Forums in New York City have become what media, speakers, and attendees call the “TED of travel.” Now Skift is bringing the conversation to Europe, gathering together the top managers, marketers, strategists, […]

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A bird’s eye view of a women in a large sun hat lounging in the shallow end of a pool

5 Loyalty Program Trends Hoteliers Need to Adopt

Hotel loyalty and rewards programs are no longer relegated to travel’s golden age. These programs are experiencing a renaissance and travellers are taking note. To help you update your program, I’m going to walk you through the loyalty trends that hoteliers need to adopt to stay competitive. Trend 1 – Expanding loyalty programs with diverse […]

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trivago guest blogger HITEC Amsterdam

HITEC Amsterdam: “The Times They Are a-Changin”

HITEC Amsterdam kicks off today, and I’m thrilled to be attending the event as a guest blogger this year and to meet with hotel experts and hoteliers. Amsterdam is going to be teeming with hospitality professionals from all over the world. But for a popular destination like “Mokum” (the locals’ nickname for their city), dealing with […]

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a hotelier checking off items from a hotel reputation checklist

The Daily Checklist for Managing Your Hotel Reputation

According to hotel reputation management firm Customer Alliance, “93% of people use online reviews when determining which hotel they want to stay at.” And further, most people would not even book a stay at a hotel without reviews. It means that, no matter the size of your property nor how busy you may be, you’ve got […]

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hand typing on a laptop

Free Webinar: How to Win More Direct Bookings from Data

Register now to watch the exclusive free trivago-Tnooz webinar on March 30 at 17:00 CET. We’re teaming up with Tnooz, a leading global voice in the industry for travel and hospitality technology, to present an exclusive free trivago-Tnooz TLearn webinar for hoteliers: “How to win more direct bookings from data.” Hoteliers are busy keeping their guests […]

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Millennials in a hotel having coffee and breakfast in bed

Interview: Attract Millennials Like a Peer-to-Peer Accommodation

Connecting with locals seems to be the most valuable experience for the millennial who wants to see the world. The question is: How can hotels benefit from the rise of the sharing economy and the boom in peer-to-peer accommodations? Because where there is growth, there are opportunities to be seized. Anna De Visser-Amundson and Jeroen […]

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Bath and candles in luxury hotel room

The Future of Luxury Travel & Hospitality at ITB Berlin

Of all the star categories and segments within the travel and hospitality industry, the luxury segment is growing faster than the rest. This is welcomed news for four and five-star hotels. As the B2B portion of ITB Berlin comes to an end, we explore the future of luxury travel and hospitality. Today’s goal? To define […]

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O Johannes Thomas κάθετε δίπλα στον Tobias Ragge ενώ μιλάει για τα πλεονεκτήματα του metasearch στην ITB στο Βερολίνο

Metasearch Helps Hoteliers Drive Direct Bookings

We just wrapped up day two at ITB Berlin—the world’s leading travel trade show. The official theme was Hospitality.  The topic hotels couldn’t stop talking about was how to drive direct bookings. For just over a decade, ITB Hospitality Day has been focused on revealing key industry trends through the eyes of its biggest influencers […]

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Pepper the innovative humanoid from SoftBank

The Future of Travel Comes to Life at ITB Berlin 2017

The Future of Travel is upon us here at ITB Berlin. The theme of the conference?  Disruptive Travel: The End of the World as We Know it. Think it’s a bit drastic? Think again. Trends in tech advancements, artificial intelligence, and destabilization of popular tourist retreats are affecting the world and travel industry as we […]

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A night scene of Bells Bridge and the SEC Armadillo on the River Clyde in Glasgow

trivago Hotel Manager makes Scotland debut at ScotHot 2017

March is a busy month for the UK trivago Hotel Manager team. Right after our webinar with the Institute of Hospitality on 7 March, and ITB Berlin on 8-10 March, we’re headed to ScotHot 2017 in Glasgow. ScotHot, the biggest hospitality and tourism trade show in Scotland, is the first opportunity for hoteliers in Scotland and […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).