Thoughtful actions by hotel staff stand out in guests' memories

trivago Talks Guest Experiences with the Institute of Hospitality’s Chief Executive

A push for direct bookings, an increase in loyalty programs, ever-developing technology in the hotel experience, and well-established channels where consumers can voice their opinions. This is what drives the hotelier’s pursuit of delivering a memorable guest experience. Hoteliers are increasingly challenged to stand out, and stand out for good reason. Therefore, efforts to affect […]

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5 Updates Hoteliers Need to Make to Their Hotel Profiles Right Now

While planning a recent trip through North-Central Europe, I noticed a major opportunity for hoteliers to increase bookings and surpass their competition. By updating five high-priority areas of their hotel profiles, hotels can increase the number of bookings they receive online. I’ve written them down in order of importance below. If time is an issue, […]

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The trivago Awards Are Almost Here: Are You a Contender?

As you’re reading this, we’re busy determining which are the best hotels across the UK and Ireland. The decision will be based on over 175 million reviews—and because we’re a hotel metasearch and therefore an independent entity, you know our selection will be unbiased and accurate. This Autumn, we’ll reveal in the annual trivago Awards […]

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The Independent Hotel Show takes place on 18 and 19 October at Olympia London

Our highlights from the Independent Hotel Show

This time last week the West hall of Olympia London was bustling with busy hoteliers. Why? They were at the Independent Hotel Show on the lookout for new suppliers of everything from luscious furnishings, elaborate decor, and slick bathroom fittings to marketing solutions and technology providers. The Independent Hotel Show is, as the name suggests, […]

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A B&B’s turquoise wooden door with a “gone viral” sign on it

Everything Hoteliers Need to Know About Hashtags

By now you’ve probably noticed the # symbol (now also known as the hashtag) followed by a word or phrase (without capitalization or spaces) all over social media. And you might be wondering what it’s all about. I’ll tell you #whatitsallabout because you need to be working hashtags into your own advertising tactics. They might […]

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Big ben stands tall behind a view of the Thames

We’re Inviting Hoteliers to Join Us at WTM London 2016

This Autumn, over 5,000 exhibitors and 50,000 travel and hospitality professionals from around the world will descend upon ExCeL London to attend World Travel Market (WTM). Given the royal nod in 1980, this event is in its 37th year and for good reason. It’s where roughly £2.5 billion (USD$3.19 billion) in travel business is done. So, […]

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The Independent Hotel Show takes place on 18 and 19 October at Olympia London

3 Reasons to Attend the Independent Hotel Show in London

The Independent Hotel Show is in its fifth year and we’re excited to be exhibiting for the first time. We’ll have a team on our stand dedicated to helping hoteliers untangle the web of metasearch marketing and explaining how they can boost their performance on trivago using our purpose-built simple-to-use tools. This year, the free-to-attend […]

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freshly baked cookies on a plate

3 Ways to Surprise and Delight Guests that Generate Glowing Reviews

A surprise and delight approach to guest experience often has a bigger impact on reputation management than any other tactic. Why? Because it prompts others to speak on your behalf through glowing reviews. And, as we all know, word-of-mouth is the best form of advertising. In this article, I’ll explain what this really means and tell you how you can […]

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A unique hotel room concept looking less traditionall

3 of the World’s Most Inspiring Hoteliers

In any business, success comes from drive and passion more than anything else. That said, motivation can wane at times. What better way to restore your focus and reinvigorate your imagination than to read about an inspiring role model? To help keep your motivation high in seasons to come, we’ve crafted a select list of […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).