a couple enjoys the surrounding view over the city at sunlight

How to Attract Lucrative Honeymooners to Your Hotel

In England alone, there are almost a quarter of a million weddings every year. Hence the whopping £10 billion the UK wedding industry generates annually. For this reason, hotel managers pay close attention to nuances and trends regarding weddings. But what about honeymoons and honeymooners? Somewhere along the line, hoteliers the world over dropped the […]

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a smart watch with apps

Revolutionize Your Hotel with the Internet of Things

The Internet of Things. It refers to the wireless connections between things—devices, objects, vehicles, systems, buildings, and more—that allow them to share information and data. It’s the next industrial revolution, and with it is coming a whole new set of guest expectations, concerns, and business opportunities. Are you aware of the rapidly developing changes your guests […]

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4 waiters from Harvey's Point near the waterfront

Interview with Award-Winning Hotelier and Owner of Harvey’s Point, Deirdre McGlone

Recently voted Donegal Person of the Year, we caught up with award-winning hotelier Deirdre McGlone of Harvey’s Point to find out what it takes to run an acclaimed hotel. What began some time ago as a humble cottage has since been transformed into a well-appointed, highly celebrated hotel, known among the Irish and globetrotters alike. […]

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female traveller using her smart phone to take a selfie

Six Ideas for “Social Selling” Your Hotel

As the world of online hotel marketing changes and evolves with technology, approaching potential guests and maintaining relationships with them requires more than just a nice hotel image and grammatically correct descriptions. Social selling can give your hotel a competitive marketing edge that you might not have considered before. What is social selling? Social selling […]

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3 trivago Awards on a desk

trivago Awards 2017: And the Best Hotels in the United Kingdom Are…

The life of a hotelier is a busy one. You know better than anyone how it is. You’re constantly working to keep track of bookings, perhaps set the tables and even lend a hand serving breakfast. And all the while, you’re seeing to the little details: the finishing touch that will make your guest’s stay […]

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trivago Awards 2017: And the Best Hotels in Ireland Are…

Ireland has been keenly focused on growing its tourism industry by attracting a greater share of global guests to the Emerald Isle as of late. There’s no doubt that Irish hotels have been working hard to keep up with demand, especially in Dublin and across the countryside. If you’re a hotel manager, I’m sure you’re […]

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5 Tips for Instagram Photos That’ll Incite Hotel Envy

Around 80 million posts are shared on Instagram daily. It’s one of the fastest growing social media channels, and its appeal is undeniable. Most of us are visual creatures, and Instagram is full of pictures. But what is it about some accounts that makes us green with envy — both for the beauty of their content […]

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The Last Day at WTM: Big Hotel Marketing Ideas for Small Hotels

The final day of the World Travel Market (WTM) has come and gone. Now it’s time to get back into the swing of things at our head office. As we do, we bring with us the experiences, stories, and big hotel marketing ideas discussed this week. On day one, we focused in on ways hoteliers […]

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people try VR at the Dubai stand a part of the world travel market

World Travel Market (WTM): Day Two Takeaways in Photos

It’s day two of this year’s World Travel Market (WTM), taking place at London’s ExCeL conference centre. Yesterday we shared the show’s trending topics for independent hoteliers, focusing on ways they can encourage direct bookings now and in 2017. We then let you in on a proven digital marketing strategy, revealed by the respected GM of Hotel […]

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trivago stand at WTM london with many hoteliers in front

WTM London Just Wrapped Up Day One: Here’s What Happened

The last 24 hours passed by at lightning speed. Just yesterday the team and I were on our way to the much-anticipated World Travel Market (WTM) in autumnal London. Bright and early this morning, we joined over 5,000 exhibitors and 50,000 travel and hospitality professionals from around the world to officially kick off the 37th […]

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A special note for hoteliers in the UK

Please share with us your insights, and we'll thank you with a free hotel-industry report.

Phocuswright, the travel industry’s leading research firm, has partnered with us to conduct a new study on hotels. If you run an independent hotel in the United Kingdom or the United States, your insights are especially essential to this research.

Would you please support us with this research by participating in a survey? You'll receive the results of the survey and an expert research report ($499/£379 value).