An areal view of a charming European city location

Location: A Basic Detail That Hotels Are Not Leveraging

Location, they say, is everything. But having a great hotel location counts for little if it’s not listed online. Hoteliers who neglect to add their hotel address to their website and online profiles are missing out on business. And they may even be jeopardizing their customer service before their guests even arrive. But it doesn’t […]

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Why Are Hoteliers Taking Their Properties to the Cloud?

Every day more hoteliers switch to a cloud-based property management system. It’s easy to see why.

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An infographic of a glossary of marketing terms for hoteliers

Glossary: Hotel Industry and Metasearch Marketing Explained

What does CPC stand for? And CTR? IBE? With all the new hotel marketing methods today, hoteliers need a glossary of marketing terms to make sense of it all.

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Title; Managing Director Johannes Thomas gives trivago's take on the status of direct bookings for hotels, and how hotels can increase direct bookings (edited)

trivago’s Johannes Thomas on the Status of Direct Bookings

trivago’s take on the status of direct bookings and why you won’t see a "book on trivago" feature.

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How Content Can Make or Break a Hotel’s Success Online

Is your online content working for you or against you in driving bookings?

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Johannes Thomas of trivago and Douglas Quinby of Phocuswright on stage discussing hotel metasearch

Johannes Thomas Talks Metasearch with Phocuswright

Attendees at Phocuswright Europe 2017 saw trivago Managing Director Johannes Thomas take the stage with Douglas Quinby, Phocuswright’s Senior Vice President, Research, for an executive interview. In the discussion, Thomas dives into his fascination for technology and the hospitality industry; describes how eliminating corporate hierarchies fuels entrepreneurial passion and progress; and explains why trivago is […]

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A woman stands at the window of a hotel room

5 Hotel Websites Inspiring Guests to Book

The majority of hotels are losing out on a lot of business for one very simple reason: their hotel website is poorly designed. It isn’t optimised. It isn’t converting interested travellers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel website—which is […]

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a blurred closeup of a checklist

10 Common Pitfalls of Loyalty Programs for Independent Hotels

A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one.

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Colourfully wrapped gift boxes with the tag ‘just for you’ indicating exclusivity

What Makes the World’s Best Hotel Loyalty Program So Successful

Know what makes the best hotel loyalty program so successful? We do. Learn from the best here.

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Hotel bed with grey, over-turned sheets.

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty reward programs can make the difference between having a fully booked calendar – or not. Run a small hotel? Here’s what you need to do.

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