Social Media for Hotels: 5 trivago Award Winners That Are Nailing It

Hashtags and tweets and “Likes,” oh my. Social media for hotels is its own beast. And it can be intimidating. But once you’ve tamed it, you’ll have at your disposal a means to engage influential millennial travelers, bolster your hotel’s online reputation, build strong relationships with loyal guests, and create crucial SEO content. And yes, social media […]

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The #1 Most Important Takeaway for Hotels from ITB Berlin 2018

With another enlightening ITB Berlin event behind us, it’s time to reflect on what we learned this year. And not just reflect on the insights we’ve acquired, but act on them. How has traveler behavior evolved? How has hotel technology advanced? What does the future of travel and hospitality look like? And what bearing does all this have […]

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a view of the Messe Berlin contention hall with an ITB event

Peering into the Future of Tourism at ITB Berlin

ITB Berlin 2018 kicked off today with its gaze turned toward the future of travel and hospitality. And what a promising and exciting, if challenging, future it appears to be. “Global tourism growth speeds up,” headlines the latest ITB World Travel Trends Report, prepared by IPK International. This extensively researched annual publication reports that with 6% […]

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Here’s How AYRE Hoteles Doubled Its Booking Conversion So Quickly

AYRE boosted its bookings & brand awareness — without increasing costs. Here's how.

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hotel room with modern design

Hotels Drive High-Impact Direct Bookings with Metasearch

Want higher profit margins and lower commission costs? Metasearch is the way to go.

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Photo of Berlin cityscape and TV tower

The World’s Hotel Experts & Enthusiasts Head to ITB Berlin

Berlin will soon be teeming with hotel experts and enthusiasts from every corner of the world as they arrive for the much-anticipated trade event ITB Berlin 2018 (March 7-11).  ITB Berlin is a renowned international business platform in the travel sector. As such, it attracts the hotel industry’s top innovators and insiders, the decision makers, tech providers, […]

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a vibrant moroccan hotel room

The Most Important 2018 SEO Updates for Hotel Websites

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be the last time, either. Because, as we revealed in “The 10 Distribution Solutions Every Hotel Will Need to Compete […]

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A loyal hotel guest on the balcony of her favorite hotel

What’s Motivating Guest Loyalty for Hotels Today?

Is a loyal hotel guest more valuable than a first-time hotel guest? Tricky question. The inherent rules of hospitality would say no: All guests are equally valuable to the hotel. But what do the economics of loyalty say? The economics of loyalty Retaining existing customers costs less — and has higher profit margins — than […]

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hotelier attends online reputation webinar

Defining Your Hotel’s Online Reputation: Webinar Recap & Video

The latest joint webinar from trivago and Tnooz tackled the topic of online reputation for hotels: how it’s affecting their ability to drive bookings and what they can do about it. In the session, entitled “Beyond Reviews: Defining Your Hotel’s Online Reputation,” trivago’s Industry Manager for English-speaking Markets Aly Thompson revealed the root causes of […]

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a contemporary hotel design with natural light, plants, and open space

The Top Hotel Trends to Watch in 2018, According to the Industry

We’re at the start of a brand-new year, and the hospitality industry is busy with its seasonal crystal-ball gazing, anticipating what the next twelve months may have in store for the world’s travelers and hotel professionals. Skift looked back at 2017 to predict how last year’s industry evolutions will evolve further in 2018. Tnooz turned […]

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